how to make social media work for you

© Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business

How to make Social Media work for you

August 2009


Social Media is:

• All about sharingo content, opinions, insights, experiences, viewpoints

• It can take the media form ofo text, images, audio and video

• And is likely to be distributed byo blogs, boards, forums, SMS, communities


It’s relationship with PR:

Public relations is all about reputation. It's the result of what you do, what you say, and what others say about you.

It is used to gain trust and understanding between an organisation and its various publics - whether that's employees, customers, investors, the local community - or all of those stakeholder groups.*

PR and Social Media are intrinsically interlinked online

*Source: Public Relations Consultants Association


The 4 C’s for success:


The social media landscape:


Why care about it?

• 100,000,000 videos on You Tube

• 200,000,000 blogs

• 1 billion tweets on twitter

• 200,000,000 active global users of Facebook every month


Consumer influence is a powerful tool to harness:


However, be wary of hype!


And it can get very confusing!


Approaching a social strategy:

Who are we talking to?

• Indentify and understand ‘the people’ you want to talk to

How are we going to create meaning and value?

• Find out what products, topics, issues people care about and how they relate to your business offering


Research the current landscape:

• Where are your audience going?

• What is the current noise is out there about your business and is it positive?

• Who is talking about your topics previously identified?

• How are they talking about it?

• What is the preferred content form?

• Have any key topics been missed or new topics found that presentan opportunity?

• What other companies are out there participating in conversations?


Define what success will look like:

• Traffic to the website

• Engagement & interaction

• Brand awareness

• Return on investment

• Leads• Sales• Email registrations


Points to consider:

• What assets does the company have to create a communication or conversation?

• Will the assets be short lived and need replacing or do they have long term value?

• What human resource do you have to support a social media strategy?

• What budget is available to support a social media strategy?


Conversation themes:

Knowledge sharing

Interviews

Product reviews

Latest debates

Top ten - Best tips

Real Life Stories

Interactive games

Interactive quiz’s


Outreach Mechanisms:

Launch a company blog

Start a forum

Create video content

Online Press Release

Develop a social network profile

Micro -Blogging

Create a Podcast

Blogger Relations

Build a widget or social ap


Social ideas: A Company Blog

Use to:• create fresh content for the website• support the SEO strategy• provides interest and stickiness for site visitors• give a reason for visitors to return to the site• encourage trust• provides basis for conversations in other social communities• demonstrates expertise


Social ideas: A Company Blog

• Massive increases to blog when promoted correctly• Gains back links by creating ‘linkworthy’ content


Social ideas: Micro-BloggingUse:• to promote your company blog• as a universe to seed promotions, vouchers and other content • to test new business ideas with both customers and non-customers• as a monitoring device to understand what is being said about your

company or brand• as a customer service tool to provide feedback to customers real time

through the purchase cycle or answer post sales queries• to project a more of a personality to the business, to make the brand

appear real• as an announcement tool to keep everyone informed of latest

developments


Social ideas: Micro-Blogging• Full time effort to ‘follow’ others – become authority• Create own personal profile• Generate income via recommendations


Social ideas: Social Networks

Use to:• promote your company blog• as a universe to seed promotions, vouchers and other content get

involved with existing groups relevant to your brand and products• build long term relationships with existing customers and personalise

the company• as an announcement tool to keep everyone informed of latest

developments• provide good visibility in Google and support a SEO strategy• meet new people and prospective customers


Social ideas: Social Networks

• Link your blog / Twitter / Videos to your FB page

• Promot e offers and happenings to your engaged audience


Our advice - Start slowly and develop strategy over timeC

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Grow activity in line with success, available time and confidence.


For a free consultation please contact:

Andy HeadingtonMarketing Director [email protected]

mailto:[email protected]


Thank you for listening!

Any questions?

how to make social media work for you

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