NAFSA Session: How to Make Social Media Work for You

Download NAFSA Session: How to Make Social Media Work for You

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This presentation was presented as a session at the 2012 NAFSA Region II and Region IV conferences.

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<ul><li> 1. How to Make Social Media Work for You </li> <li> 2. How to Make Social Media Work for YouPresented by:Brooke RobertsSenior Vice President, GoAbroad.comFounder, InsideStudyAbroad.combrooke.roberts@goabroad.comPresentation created by:Kayla PattersonGoMedia Coordinator, GoAbroad.comkayla.patterson@goabroad.comAmber KettmannSenior University Relations Coordinator, CISabroadakettmann@cisabroad.com </li> <li> 3. Main Topics1. Why Social Media is Important2. Social Media from Varying Perspectives3. Examples of Successful Campaigns4. Four Steps to Success </li> <li> 4. Why Social Media is Important #1: Social Media is where your audience is!Over 955 million users 26% are ages 18-29 or 144.3 million people 60% of businesses&gt;80%of Americas top have a blogcolleges use social media Over 340 million tweetsin their recruiting process daily 55% more website visitors for companies that blog 60% of brand followers23% of users login 5+ were likely to refer the 79% more Twittertimes per day brand to a friend followers for companies that blog </li> <li> 5. Why Social Media is Important#2: International Educators are using social media. Social Media Usage in International Education 94.20% 64% 62.80% 50% 34.90% 25.60% 10.50% 10.50% 5.80% </li> <li> 6. Why Social Media is Important#3: Social Media, done well, yields results. Results Experienced from Social Media Activity None 11.40% Increased office visits from 25.30% participants Increased attendance at events 29.10% Increase in inquiries from online 34.20% sources (contact us forms, etc.) Increased website traffic 50.60% Increase in fans or followers 81% </li> <li> 7. Social Media from Varying Perspectives Social media Social media Social media as a study as a provider as an online abroad office marketing firm Write down which of these you would consider your perspective, as well as what you think your Social Media Marketing objectives are. </li> <li> 8. Social Media from Varying Perspectives1. Social media as a study abroad office Common Objectives: Increase awareness of study abroad/study abroad office Increase awareness of all programs Increase study abroad applicants Foster online relationships with any affiliated providers Successful Campaign Ideas: Cross-promotions with your campus social media channels Study abroad alumni/current student photo contest Study abroad tip/testimonial/photo of the week </li> <li> 9. Cross-promotions with your campus social media channels University of Melbourne North America Office&amp;Global Mobility Office </li> <li> 10. Study abroad alumni/current student photo contest Rutgers Study Abroad Photo Contest Winners Facebook Flickr </li> <li> 11. Study abroad tip/testimonial/photo of the week Florida Travel + Lifes Photo of the Week </li> <li> 12. Social Media from Varying Perspectives2. Social media as a provider Common Objectives: Increase awareness of your organization/programs Increase study abroad applicants Foster online relationships with affiliate universities Foster online relationships with alumni Successful Campaign Ideas: Country specific media campaigns, i.e. fun facts, photos, videos about the specific location Fan gated promotions/contests Alumni spotlights/features </li> <li> 13. Country specific media campaigns, i.e. fun facts, photos, videos CISabroad country videos and photos </li> <li> 14. Fan gated promotions/contests CIEE In the World Photo Contest </li> <li> 15. Alumni spotlights/features API Study Abroads Alumni outreach and groups </li> <li> 16. Social Media from Varying Perspectives3. Social media as an online marketing firm Common Objectives: Increase brand awareness/website traffic Engage with clients and customers Compliment traditional marketing efforts Successful Campaign Ideas: Blog/article series Photo of the week/blog of the week Contests/giveaways/photos of staff on the road </li> <li> 17. Blog/article series GoAbroads Discover Your Value Blog Series </li> <li> 18. Photo of the week/blog of the week GoAbroadBlog of the Week GoMedia travel inspiration photos </li> <li> 19. Contests/giveaways/photos of staff on the road GoAbroadCover Photo Contest GoMedia Staff photo album </li> <li> 20. Social Media from Varying PerspectivesWhat social media campaigns have you tried or found successful? </li> <li> 21. Four Step Approach to Social Media Understand &amp; Strategize Create Content &amp; Measure, Evolve, Repeat Integrate Manage &amp; Monitor </li> <li> 22. Step 1: Understand &amp; StrategizeTo-Do Items: Follow Trends and Use Resources Build Editorial Calendars </li> <li> 23. Step 2: Create Content &amp; PublishCreate Content Be Edgy, Creative, BE BOLD Empowerment, be You!Publish Social Media Channels, Traditional Media, Anywhere it makes sense! </li> <li> 24. Step 3: Manage &amp; MonitorManagement of Social MediaA time when micro-management is successful!- Be consistent, use up-to-date posts and content - Optimize scheduling &amp; posting timesTools: Tweriod, HootSuiteMonitoring the ChannelsBecome the Big Brother of your brand. - Spam &amp; inappropriate comment removal - Responding to requests &amp; comments - DONT delete undesirable comments!Tools: HyperAlerts, Google Alerts, FollowerWonk </li> <li> 25. Step 4: Measure, Evolve &amp; RepeatSocial Media Tape Measure: Facebook Insights, Google Analytics,CrowdboosterSocial Evolution Change, Create &amp; Be Original </li> <li> 26. Key Take-Aways1. Be present where your audience is present (social media!)2. Learn how to effectively use social media from your organizations perspective3. Create a social media strategy; follow predetermined steps4. Understand and utilize resources </li> <li> 27. Understand &amp; Utilize Resources Websites/blogs Mashable.com HubSpot Blog GoMedia Blog eBooks Social Media Tips for International Education Radian6 Social Media eBooks Webinars GoMedia Webinars HubSpot Webinar Archive </li> <li> 28. Contact GoMedia for more information! Jonathan Miers jonathan.miers@goabroad.com Kayla Patterson kayla.patterson@goabroad.com Twitter: @_GoMedia_ Email: GoMedia@GoAbroad.Com Website: GoMedia.GoAbroad.Com </li> <li> 29. Questions? Brooke Roberts Senior Vice President GoAbroad.com brooke.roberts@goabroad.com </li> </ul>