nafsa session: how to make social media work for you

Download NAFSA Session: How to Make Social Media Work for You

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This presentation was presented as a session at the 2012 NAFSA Region II and Region IV conferences.

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  • 1. How to Make Social Media Work for You
  • 2. How to Make Social Media Work for YouPresented by:Brooke RobertsSenior Vice President, GoAbroad.comFounder, InsideStudyAbroad.combrooke.roberts@goabroad.comPresentation created by:Kayla PattersonGoMedia Coordinator, GoAbroad.comkayla.patterson@goabroad.comAmber KettmannSenior University Relations Coordinator, CISabroadakettmann@cisabroad.com
  • 3. Main Topics1. Why Social Media is Important2. Social Media from Varying Perspectives3. Examples of Successful Campaigns4. Four Steps to Success
  • 4. Why Social Media is Important #1: Social Media is where your audience is!Over 955 million users 26% are ages 18-29 or 144.3 million people 60% of businesses>80%of Americas top have a blogcolleges use social media Over 340 million tweetsin their recruiting process daily 55% more website visitors for companies that blog 60% of brand followers23% of users login 5+ were likely to refer the 79% more Twittertimes per day brand to a friend followers for companies that blog
  • 5. Why Social Media is Important#2: International Educators are using social media. Social Media Usage in International Education 94.20% 64% 62.80% 50% 34.90% 25.60% 10.50% 10.50% 5.80%
  • 6. Why Social Media is Important#3: Social Media, done well, yields results. Results Experienced from Social Media Activity None 11.40% Increased office visits from 25.30% participants Increased attendance at events 29.10% Increase in inquiries from online 34.20% sources (contact us forms, etc.) Increased website traffic 50.60% Increase in fans or followers 81%
  • 7. Social Media from Varying Perspectives Social media Social media Social media as a study as a provider as an online abroad office marketing firm Write down which of these you would consider your perspective, as well as what you think your Social Media Marketing objectives are.
  • 8. Social Media from Varying Perspectives1. Social media as a study abroad office Common Objectives: Increase awareness of study abroad/study abroad office Increase awareness of all programs Increase study abroad applicants Foster online relationships with any affiliated providers Successful Campaign Ideas: Cross-promotions with your campus social media channels Study abroad alumni/current student photo contest Study abroad tip/testimonial/photo of the week
  • 9. Cross-promotions with your campus social media channels University of Melbourne North America Office&Global Mobility Office
  • 10. Study abroad alumni/current student photo contest Rutgers Study Abroad Photo Contest Winners Facebook Flickr
  • 11. Study abroad tip/testimonial/photo of the week Florida Travel + Lifes Photo of the Week
  • 12. Social Media from Varying Perspectives2. Social media as a provider Common Objectives: Increase awareness of your organization/programs Increase study abroad applicants Foster online relationships with affiliate universities Foster online relationships with alumni Successful Campaign Ideas: Country specific media campaigns, i.e. fun facts, photos, videos about the specific location Fan gated promotions/contests Alumni spotlights/features
  • 13. Country specific media campaigns, i.e. fun facts, photos, videos CISabroad country videos and photos
  • 14. Fan gated promotions/contests CIEE In the World Photo Contest
  • 15. Alumni spotlights/features API Study Abroads Alumni outreach and groups
  • 16. Social Media from Varying Perspectives3. Social media as an online marketing firm Common Objectives: Increase brand awareness/website traffic Engage with clients and customers Compliment traditional marketing efforts Successful Campaign Ideas: Blog/article series Photo of the week/blog of the week Contests/giveaways/photos of staff on the road
  • 17. Blog/article series GoAbroads Discover Your Value Blog Series
  • 18. Photo of the week/blog of the week GoAbroadBlog of the Week GoMedia travel inspiration photos
  • 19. Contests/giveaways/photos of staff on the road GoAbroadCover Photo Contest GoMedia Staff photo album
  • 20. Social Media from Varying PerspectivesWhat social media campaigns have you tried or found successful?
  • 21. Four Step Approach to Social Media Understand & Strategize Create Content & Measure, Evolve, Repeat Integrate Manage & Monitor
  • 22. Step 1: Understand & StrategizeTo-Do Items: Follow Trends and Use Resources Build Editorial Calendars
  • 23. Step 2: Create Content & PublishCreate Content Be Edgy, Creative, BE BOLD Empowerment, be You!Publish Social Media Channels, Traditional Media, Anywhere it makes sense!
  • 24. Step 3: Manage & MonitorManagement of Social MediaA time when micro-management is successful!- Be consistent, use up-to-date posts and content - Optimize scheduling & posting timesTools: Tweriod, HootSuiteMonitoring the ChannelsBecome the Big Brother of your brand. - Spam & inappropriate comment removal - Responding to requests & comments - DONT delete undesirable comments!Tools: HyperAlerts, Google Alerts, FollowerWonk
  • 25. Step 4: Measure, Evolve & RepeatSocial Media Tape Measure: Facebook Insights, Google Analytics,CrowdboosterSocial Evolution Change, Create & Be Original
  • 26. Key Take-Aways1. Be present where your audience is present (social media!)2. Learn how to effectively use social media from your organizations perspective3. Create a social media strategy; follow predetermined steps4. Understand and utilize resources
  • 27. Understand & Utilize Resources Websites/blogs Mashable.com HubSpot Blog GoMedia Blog eBooks Social Media Tips for International Education Radian6 Social Media eBooks Webinars GoMedia Webinars HubSpot Webinar Archive
  • 28. Contact GoMedia for more information! Jonathan Miers jonathan.miers@goabroad.com Kayla Patterson kayla.patterson@goabroad.com Twitter: @_GoMedia_ Email: GoMedia@GoAbroad.Com Website: GoMedia.GoAbroad.Com
  • 29. Questions? Brooke Roberts Senior Vice President GoAbroad.com brooke.roberts@goabroad.com