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Good morning! Thanks for joining us.

7:00a to 7:30a Enjoy breakfast and conversation7:30a to 8:30a ROI / USjournal / FundsV Update

Hosted by Cheryl DarrupBoychuckDirector of Institutional Relations, INTCAS USandKaren Meyer, Executive Vice President of

USjournal.com 1

Overview• Evolution of USjournal and FundsV

* Common denominator: Maximizing ROI

• USjournal: Multi-lingual Student Recruitment

• FundsV: Improving operational efficiency and integrity

•What does FundsV acquisition mean for USjournal?

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http://bit.ly/21eqWuq

Quantitative Inputs

Quantitative Outputs

Quantifiably-Elusive Variables

USjournal: Qualified InquiriesHi. I would like to know about the prices, I am a current student in Kaplan International Centers in Philadelphia. Thanks! Daniela

- Inquiry about Drexel University’s English Language Center

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USjournal: Qualified InquiriesHi, I want to know information for my brother for business management course. He is pursuing his course in Bay State College Boston USA from May 2015. Due to domestic reasons he wants to migrate in Buffalo.- Inquiry about D’Youville College in Buffalo

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USjournal: Qualified Inquiries

- Inquiry about Valencia College in Orlando, Florida

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Case Study of Troy UniversityYear USj Spend2010 $17,7942011 $17,7942012 $ 02013 $ 8,7192014 $ 9,7062015 $ 9,7062016 $ 9,706

Case Study of Troy UniversityYear USj Spend2015 $ 9,706

7-language campaign*English *French*Spanish *Portuguese*Indonesian *Thai*Arabic

Case Study of Troy University, Year 1• ≈350 qualified inquiries via USjournal• At least 35 applications• 7 students were admitted• 5 students enrolled

2 ESL students @ $15,500 / year1 Undergrad student @ $24,000 /

year2 Grad students @ $24,000 / year= $103,000 tuition revenue in

Year 1

Case Study of Troy University, over 4 years

Year 1 Year 2 Year 3 Year 4ESLa $15,500 $15,500 $24,000ESLb $15,500 $24,000 $24,000$24,000UGa $24,000 $24,000 $24,000$24,000GRa $24,000 $24,000 $24,000GRb $24,000 $24,000

----------- ----------- ----------------------Totals $103,000 $111,500 $96,000 $48,000

Overall tuition revenue generated = $358,000

Quantifiably-Elusive Variables

We’re always looking to improve…

FundsV is affiliated with nearly 4,000 banks around the world

FundsV.com/page/banks

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https://fundsv.com/page/banks/

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Macro Variables64

Dec

ision

Var

iabl

es

45%

5%

50%

Academic

Immigration

Financial

Culture & Religion

Employability

Brand Equity

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10

2

14

20

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Socio Economic1 Geographical2

Brand Positioning3

Heritage

Dig

ital

Pre

senc

e

MatureEmbryonic

Fron

tier

Pote

nt A

E

B

C

D

Strategic Pricing4

PriceAcad

emic

Exp

erie

nce

HighLow

Low

High

A

E

B

C

D

Operational Efficiency5

Multi-Channel

Touc

h Po

ints

Multi-LevelAntiquated

Inco

nsist

ent

Regu

lar A

E

B

C

D

EmploymentHigherSecondaryPrimary

Academic Lifecycle6 1. Globalisation2. Post Secondary Options3. Labour Market Trends4. Geo-political events

Manage

Exploration

1

Manage

Application

2

Manage

Admission

3

Manage

Conditional Offer

4

Conduct Adm

ission Interview(

s)

5

Manage

Unconditional Offer

6

Organise Paym

ent

7

Manage

Imm

igration

Advisory

8

Manage Visa

9

Organise Pre-

Departure Planning

10M

anage Enrolm

ent &

Comm

ission

11

Manage

Delivery &

Attendance

12

Manage

Graduation

13

Enlarge Alum

ni Relations

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Dissecting down the Student Lifecycle

1. 82% would join student communities to seek independent reviews and opinions.2. 67% of students valued videos which promoted the education institutions.3. 48% of students preferred the institution video to be no more than 5 minutes.4. 90% of parents preferred independent reviews of the institution.5. 65% of parents would join regular webinars to learn more about the institution.6. 51% of parents targeted the institution Head as the key figure (Ambassador) to promote the

institution.7. 39% of parents from countries across Africa, South Asia, Central Asia and Far East would react

negatively to young representatives promoting the institution.

Voice of the Family

Sample Size: 4366Countries: 27Period: 2010 to 2014

Marketing & Information Gathering

Manage

Exploration

1

Manage

Application

2

Manage

Admission

3

Manage

Conditional Offer

4

Conduct Adm

ission Interview(

s)

5

Manage

Unconditional Offer

6

Organise Paym

ent

7

Manage

Imm

igration

Advisory

8

Manage Visa

9

Organise Pre-

Departure Planning

10M

anage Enrolm

ent &

Comm

ission

11

Manage

Delivery &

Attendance

12

Manage

Graduation

13

Enlarge Alum

ni Relations

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1. 63% of Parents found enquiry management cumbersome and difficult to track the multiple replies into their personal inbox.

2. 58% of parents expected a reply back within 24 hours of submitting an enquiry.3. 69% of parents demanded a reply back from institutions between 24-48 hours.4. 32% of students stated that they would consider another choosing institutions if replies were not

received with 5 days.5. 16% of parents outlined that FAQ’s were effective.6. 40% of students preferred voice contact to resolve enquiries or seek answers.7. 29% of parents were only prepared to wait up to 10 minutes if they were to call to make an enquiry.

Voice of the Family

Enquiry Management


Manage

Exploration

1

Manage

Application

2

Manage

Admission

3

Manage

Conditional Offer

4

Conduct Adm

ission Interview(

s)

5

Manage

Unconditional Offer

6

Organise Paym

ent

7

Manage

Imm

igration

Advisory

8

Manage Visa

9

Organise Pre-

Departure Planning

10M

anage Enrolm

ent &

Comm

ission

11

Manage

Delivery &

Attendance

12

Manage

Graduation

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Enlarge Alum

ni Relations

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1. 76% of students were frustrated in the application process citing repeated questions from institution to institution.

2. 95% of parents stated they would be delighted if a single application form could be submitted to a choice of institutions.

3. 88% of students stated that they preferred all applications to be tracked within a single system.4. 48% of parents requested multi-channel updates.

Voice of the Family

Application & Admission


Manage

Exploration

1

Manage

Application

2

Manage

Admission

3

Manage

Conditional Offer

4

Conduct Adm

ission Interview(

s)

5

Manage

Unconditional Offer

6

Organise Paym

ent

7

Manage

Imm

igration

Advisory

8

Manage Visa

9

Organise Pre-

Departure Planning

10M

anage Enrolm

ent &

Comm

ission

11

Manage

Delivery &

Attendance

12

Manage

Graduation

13

Enlarge Alum

ni Relations

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1. 31% of parents believed the institution should navigate the family through the visa process.2. 45% of parents believed the agent was a proficient immigration advisor.3. 30% of parents believed agent association bodies correlated to professional immigration advisory.4. 56% of parents believed that agents provided little guidance when visa matters became complex.5. 71% of agents simply guided parents how to by-pass the visa hurdles.

Voice of the Parent

Manage Immigration Advisory


Opportunities to Connect• Follow us for the latest developments

LinkedIn.com/company/usjournal.com-llc

@FundsV

• Webinar schedule online at intcas.com

• Customized demos at your convenience

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https://twitter.com/FundsV

https://twitter.com/FundsV

https://intcas.com/

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