+

The Intangible Value of Social Social Media for Businesses Jason Cruz | jsncruz.com MRM//McCann Manila

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+ First Assumptions

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1.  You’re ready to admit that social media management is something that deserves attention & money.

2.  You’re ready to get rid of all previous assumptions about social media marketing.

+Social Media, the Tool

+ Businesses Are Social

Source: blog.linkedin.com/

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Source: sproutsocial.com

+ Powering up Connections

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Smell What the youth would

give up to keep a mobile phone or laptop

Source: McCann Truth Central

+ A Country BIG on Social

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#8 Biggest Facebook country globally

Source: socialbakers.com

The fact is, if your business is missing on social, you’re missing out on business.

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+Social Media, the Truth

There is no ROI* for social media marketing.

@jsncruz *Based on the traditional understanding of what ROI is.

@jsncruz Source: MRM//McCann social listening study, 2013.

Tagged vs. Untagged Brand Mentions

Untagged Tagged

+ The True Value: The Intangibles

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1.  Consumer engagement 2.  Relationship-building 3.  Brand-building 4.  Communities and Superfans 5.  Product development

+Social Media, the Channel

+ Consumer Engagement

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+ Relationship-building

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42.7%

58.0%

Netbase social listening study (2013).

+ Brand-building

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+ Communities and SUPERFANS

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+ Product Development

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+Takeaways

+ Takeaways

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1.  Listen and observe 2.  Leave no question unanswered 3.  Leap into (calculated) risks 4.  Lead conversations 5.  Learn from insights

Thank you!

Questions and comments? Twitter.com/jsncruz

Jsncruz.com/contact

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This presentation is available for download.

jsncruz.com

slideshare.net/jsncruz

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+ Image Sources

n  Slide 14: dillandigi.com/wp-content/uploads/2013/06/Green.jpg

n  Slide 14: tigr.net/wp-content/uploads/2014/10/Big_Red_ButtonhytStandard.jpg

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