make social media work for you - enterprise4all
TRANSCRIPT
Making Social MediaWork for You
Neil Simpson
Guidelines...
If you don’t understand...ask
Question everything
…coz I am going to ask you questions
Relax…this isn’t life or death
Why Listen to me..?
Neil Simpson
Been coaching businesses for ten years
I have a blog read in over 30 countries
I am invited to speak about this stuff all over the country
Sam Marsh, built his business entirely using Social Media Marketing
From Tarleton
Contracts with Google, Fitness First, Exercise4Less, British Institute of Sport
Sponsored by UnderArmor
Expected to turnover about £800,000 in his first year of business
It wasn't always like this...
Didn't know what to write
Didn't know what I was doing
First 2 yrs I had my website I had 50 page reads
in total
It took 4 years to get to 100 followers on twitter
So I learned how...
Spent £1000’s on training
Learned from some of the best in the world
Share what I have learned to help businesses grow
What is social media?
...and more importantly what's in it for me!
“Social media is the plumbing of word of mouth.”
― Gary Vaynerchuk
Gary Vaynerchuk
Used social media to grow his business from $6 million
to $45 million
Armed with a flip cam built his audience to 100,000 views per
DAY
Early investor in Twitter, Tumblr, Uber and Birchbox
What’s the ROI of Social Media?
Know - Like - Trust - BUY
Social Media......what to do next
All media is social
The special thing is that it is two way
Traditional media costs a lot to get involved
Now you can talk to the world with an almost free
click
Bigger audiences?
Lower costs?
Direct
communication?
...whenever I
want??!!
So whats the catch..?
If everyone can do it, getting heard is the hard part…
If everyone can do it, getting heard is the hard part…
...so... how do you get heard?
What Makes Great Social Media?
http://www.youtube.com/watch?v=VlOxlSOr3_M
What made it so successful?
Memorable
Meaningful
Likeable
Authentic
Relatable
Call to action…lets look at the next
slide…
But what do I actually do?
Find the right platforms...
Which platforms do your customers use?
Ask them!
During your next call... during your next meeting...
next time you make a delivery… anytime you have
contact with an existing customer ask what they
use!
Use...
Facebook to tell stories, especially your customers
stories
Twitter to start and contribute to conversations
LinkedIn to network and connect
1. Have a plan
2. Measure everything (what is working?)
3. Do the minimum to be effective
4. Be You
5. Be sticky
6. Use as many pictures and videos as
possible
All with a “call to action”
….pointing to….
Your Website!
Where you turn attention into money!
What do I post about?
1. What problems do your customers have?
2. What information do your customers need?
3. What resources do your customers need?
4. What do they want to know about you?
Not sure?
Ask your customers!
What not to do...
What not to do...
What not to do...
What not to do...
What not to do...
What not to do...
What not to do...
SELL!
!SELL!
!
Think...
Is what I am about to post useful?
How does this make me look like an
expert?
How does this make me look like THE
person to do business with?
Why do people follow brands on Social Media?
! Source - getsatisfaction.com
What do you want Social Media to do?
● Increase Sales?
o In store?
o Online?
● Launch a new product?
● Build awareness?
● ...other?
Four steps...
1. Build your audience
2. Drive audience to
website
3. Turn audience into leads
4. Turn leads into
customers
Four steps...
1. Build your audience
2. Drive audience to
website
3. Turn audience into leads
4. Turn leads into
customers
Kno
w
Like
Trust
BUY
You have to know…
Who is your
audience…?
Buyer
persona…?
Create Value
Solve problems for your buyer persona
- What do they need help with?
- What information do they need?
- What resources can you share with them?
...this helps with edge ranking (essential)
How to create leads...
1. Ebooks, guides and white papers
2. Templates
3. Checklists
4. Blog posts
5. Webinars
6. Content creation assets
Create a library of resources...
Then...
Create a post
focussing on
one aspect
from a longer
piece of
content.
You have to solve problems...
What you sound like when you sell...
You buy oneYou get one FREE!!!!
Dont be this guy
Dont be this guy….NEVER be this guy!!
People look for...3 kinds of information
People look for...3 kinds of information
Technical
People look for...3 kinds of information
Technical
Understand them
People look for...3 kinds of information
Technical
Understand them
Mythological
Other kinds of posts
Quote as an image...
Questions...
Image of a product...
Whatever you do
Use a photo…if you can
They generate 53% more likes (approx)
Engage your audience...
● listen first - follow & learn
● find your voice - be yourself - give them
something more
● respond, react & re-tweet - be responsive
● make it a habit - start by aiming to tweet at least
once a day
Be Human
