How to Make Social Media Work for Your Brand

Download How to Make Social Media Work for Your Brand

Post on 10-Nov-2014

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Did you know that 93% of marketers are using social media for for their company? Odds are, you're using it too. But are you using it the right way? Sure, you've got a Facebook, Twitter and LinkedIn, but what content are you publishing? Learn how to make social media work for you, not the other way around.

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<ul><li> 1. Making social media work for your brand Created by Bailey Koharchick </li> <li> 2. Be on your toes. Timing. Use cultural references. 3 CS (clear, concise, concrete). Created by Bailey Koharchick </li> <li> 3. Just go with it. Be relatable. Be funny. Be engaging. Created by Bailey Koharchick </li> <li> 4. Prove your worth. Measure. Your. Efforts. Created by Bailey Koharchick </li> <li> 5. Know the trends Be aware of brand highs and lows. Do some research. Compare it to industry standards. Created by Bailey Koharchick </li> <li> 6. Quality, not quantity. Fanbase. Content. Interactions. Created by Bailey Koharchick </li> <li> 7. Check yoself before... Dont mix accounts. Check your content. Boss check it. Created by Bailey Koharchick </li> <li> 8. Keep learning. Webinars. Newsletters. Other brands. Created by Bailey Koharchick </li> <li> 9. Participate in the convo. Join Tweetchats. Follow influential people. Use appropriate tags. Created by Bailey Koharchick </li> <li> 10. Develop a personality. Brainstorm session. Create a persona. Be the brand. Created by Bailey Koharchick </li> <li> 11. Be responsive. Youre always on. Get the right resources. Work with your CS team. Created by Bailey Koharchick </li> <li> 12. Be cool. Apologize. Diffuse the situation. Have authority. Created by Bailey Koharchick </li> <li> 13. Make friends. Call on them. Reciprocate. Participate. Created by Bailey Koharchick </li> <li> 14. Be a human. Not a robot. Build relationships. Be friendly. Created by Bailey Koharchick </li> <li> 15. Know the rules Company values. Competitors. Buzzwords. Created by Bailey Koharchick </li> <li> 16. And also... Be gracious. Give credit. Use images. Created by Bailey Koharchick </li> <li> 17. Resources People to follow @ScottAbel #SMgirlfriends @DabneyPorte @MariSmith @JAltucher Tools to use Hootsuite SproutSocial Twitter Analytics Google Analytics Brands to learn from BrightTalk HubSpot Mashable TechCrunch Created by Bailey Koharchick </li> </ul>