How to Make Social Media Work for Your Brand

Download How to Make Social Media Work for Your Brand

Post on 10-Nov-2014

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Social Media

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Did you know that 93% of marketers are using social media for for their company? Odds are, you're using it too. But are you using it the right way? Sure, you've got a Facebook, Twitter and LinkedIn, but what content are you publishing? Learn how to make social media work for you, not the other way around.

TRANSCRIPT

1. Making social media work for your brand Created by Bailey Koharchick 2. Be on your toes. Timing. Use cultural references. 3 CS (clear, concise, concrete). Created by Bailey Koharchick 3. Just go with it. Be relatable. Be funny. Be engaging. Created by Bailey Koharchick 4. Prove your worth. Measure. Your. Efforts. Created by Bailey Koharchick 5. Know the trends Be aware of brand highs and lows. Do some research. Compare it to industry standards. Created by Bailey Koharchick 6. Quality, not quantity. Fanbase. Content. Interactions. Created by Bailey Koharchick 7. Check yoself before... Dont mix accounts. Check your content. Boss check it. Created by Bailey Koharchick 8. Keep learning. Webinars. Newsletters. Other brands. Created by Bailey Koharchick 9. Participate in the convo. Join Tweetchats. Follow influential people. Use appropriate tags. Created by Bailey Koharchick 10. Develop a personality. Brainstorm session. Create a persona. Be the brand. Created by Bailey Koharchick 11. Be responsive. Youre always on. Get the right resources. Work with your CS team. Created by Bailey Koharchick 12. Be cool. Apologize. Diffuse the situation. Have authority. Created by Bailey Koharchick 13. Make friends. Call on them. Reciprocate. Participate. Created by Bailey Koharchick 14. Be a human. Not a robot. Build relationships. Be friendly. Created by Bailey Koharchick 15. Know the rules Company values. Competitors. Buzzwords. Created by Bailey Koharchick 16. And also... Be gracious. Give credit. Use images. Created by Bailey Koharchick 17. Resources People to follow @ScottAbel #SMgirlfriends @DabneyPorte @MariSmith @JAltucher Tools to use Hootsuite SproutSocial Twitter Analytics Google Analytics Brands to learn from BrightTalk HubSpot Mashable TechCrunch Created by Bailey Koharchick