How to Make Social Media Work for you - Endeavour College Presentation
Post on 17-Jul-2015
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@Selina_PowerHow to Make Social MediaWork For You!
With Selina Power
@Selina_PowerSOCIAL MEDIA IS IT WORTH IT?
@Selina_PowerMy experience with social mediaEarn approximately $40,000 in deals through LinkedIn5 Minute LinkedIn Marketing PlanHave managed some of the largest Fast Food and High Risk Social Profiles in AustraliaSocial media and Google have been the largest website referrers for my clientsWhen a great online and offline strategy are executed, you will be unstoppable
@Selina_PowerHow to get started
SMALL AUDIENCESLinkedIn GroupsFacebook GroupsFacebook PagesLocal GroupsAsk FriendsLocal BusinessesWHERE ARE YOU CUSTOMERS?
@Selina_Power2. PLANSET S.M.A.R.T GOALS
Consider your Point of Difference and focus on it
@Selina_Power3. STRATEGYWHERE WILL YOU DO IT?Keep in mind you may be targeting different people / groups oneach social media platform.
@Selina_Power3B. STRATEGYHOW WILL YOU DO IT?Remember not forget offline activities!
CompetitionsPremium ContentGuest BloggingForumsDirectory ListingPaid AdvertisingSponsored BloggersAttend Meet Ups
@Selina_PowerWriting for the platform
We dont write content for our viewers we right content for our viewers friends - Upworthy
Plan two weeks ahead
Write for each platform
Make sure your content is goal orientated
If multiple authors request for approval
Some WordPress websites have this as a feature.
> B2B> Hiring Staff> Education> Link Building> Customers
> B2C> Link Building> B2B> Increase Awareness
> B2C> Link Building> Increase Awareness
@Selina_PowerYOUTUBE> Website traffic> Increase Awareness
@Selina_PowerTWITTER> Website traffic> Increase Awareness> Customers
@Selina_PowerIF THIS THEN THAT
@Selina_Power5 Minute marketing PlanLINKEDIN
@Selina_Power5 Minute marketing PlanTWITTER
@Selina_Power5 Minute marketing PlanPINTEREST
@Selina_Power5 Minute marketing PlanINSTAGRAM
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