Social media planning- make social media work for your business

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Post on 23-Feb-2016




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A good marketing strategy can help your business. We share some tips in this regard, I hope it will be useful


<ul><li><p> </p><p>Make Social Media Work For Your Business </p><p>SOCIAL MEDIA PLANNING </p></li><li><p> </p><p>such as: Twitter, Facebook, YouTube, LinkedIn, Google+, Tumblr, Instagram, Pinterest, </p><p>About Me (and a plethora of others) - are effectively online social spaces' where people can </p><p>converse, share their profiles, news, photos, ideas and collaborate and work on projects. </p><p>Then we have Blogs - online diary style' platforms where people can share their views, </p><p>news, ideas and advice about something they are passionate about. Businesses have blogs, </p><p>people have blogs - it's a way to communicate what's happening, how you feel about things, </p><p>provide advice and share. In our view every website should have a blog enabled. Its the </p><p>perfect vehicle to share content and attract people back to your site to explore further. </p><p>The objective is to get people interested and engaged by providing authentic, transparent </p><p>and relevant information. And hopefully, those that engage with what you are talking about - </p><p>will tell others - and so they will follow' your musings, subscribe to your blog - growing </p><p>brand awareness, positive word of mouth - and share of mind. </p><p>Social Media Overview </p><p>Social Platforms </p></li><li><p> </p><p>Those following you effectively become your advocates. And in the age of the </p><p>recommendation generation where research tells us that over 70% of purchases are </p><p>influenced by peer recommendations, online recommendations and social validation then it </p><p>makes sense to work at ensuring positive things are being shared about your products and </p><p>services online. </p><p>Similarly, you may participate in online forums' - here you share your views and advice with </p><p>others - and ask for help too. Many LinkedIn Groups operate like forums focusing on a </p><p>specific area of interest. Again, the forum or Group is not a place to directly sell' - it's a place </p><p>to build your reputation and share opinion. Whether you are setting out to achieve a position </p><p>of authority or expert in what you do or to learn, share and generally participate social </p><p>media platforms are now firmly cemented into purposeful and savvy marketing strategies. Of </p><p>course, people do try to use these social networking platforms for direct sales purposes - but </p><p>that tends to turn off' the social audience'. So, whilst making sales may be part of the end </p><p>game, direct selling should never be your main objective for engaging. </p><p>Social Media Overview </p><p>Social Platforms </p></li><li><p> </p><p>The other key thing to consider is that social media activity should always focus on delivering </p><p>the objectives of the business. Dont do social media just for the sake of doing social media. </p><p>So many times we hear from businesses who have jumped straight into social networking </p><p>channels simply because their competitors are on them. </p><p>Be more considered than, keeping up with the Jones instead, consider what your </p><p>business objectives are, understand how the social channels behave and then plan how </p><p>you can leverage them to deliver on your specific business objectives. For example if your </p><p>objectives are about growing your presence in a certain sector then that direction gives you </p><p>a specific steer on the types of people or businesses you will need to connect with. If you are </p><p>looking for lead generation then you are going to be thinking about who the key influencers </p><p>are in your space and then aiming to connect and nurture them. </p><p>Social Media Overview </p><p>Social Platforms </p></li><li><p> </p><p>Twitter </p><p>Twitter is one of the most talked about social media resources, is a natural communication' channel for social </p><p>media' activity. </p><p>Social media platforms enable a conversation with people you may not have been able to reach before. It </p><p>has an amazing power to enable communications to go viral - and engage audiences in conversations about </p><p>services, products, issues, the company and brand - connecting a vast amount of likeminded people in an </p><p>often targeted and purposeful way. The immediacy of the platform is also attractive. Take a look at the short </p><p>recent case study highlighting both targeting, and immediacy. </p><p>A firm of accountants has a specialism in working with artists and galleries they have set up a Twitter </p><p>account @WestburyArt showcasing their relevant clients and also commenting on latest exhibitions, news in the </p><p>artworld, as well as providing links back to useful resources and articles on their main corporate website and </p><p>dedicated art blog. In their social media activity platform, they monitor the keyword accountants. A tweet </p><p>appears Does anyone know any accountants that focus on helping artists and galleries. Literally seconds </p><p>later they are able to respond. Not only do they get the opportunity to generate a new client a number of </p><p>other artists then start to follow them. </p><p>Outcome: New client engagement for the practice. </p></li><li><p> </p><p>Twitter </p><p>Creating a Social Media Strategy and including social media platforms as part of mainstream marketing activity </p><p>is still relatively fertile territory for many. </p><p>Businesses of all shapes and sizes, as well as super brands, are only just touching the surface when it comes </p><p>to understanding where they are heading with their social media activity. Theres significant fear by many as to </p><p>opening the floodgates theyre uncomfortable with the transparency and reach these potentially far reaching </p><p>channels enable (however, conversely its these same factors which are actually the attractive features). </p><p>However, your social media activity does have to be managed effectively, just as any other marketing activity. </p><p>Ideally, by people who understand what they are doing with clear objectives in mind. Weve all seen the bad </p><p>news case studies reported in the papers, when things go wrong. When organisations havent thought through </p><p>their activity and importantly, give the wrong people control. And because social networks are changing things </p><p>all the time then keeping up with social media activity means that organisations often have to run faster than </p><p>is comfortable however, effective planning, just as you would with any marketing activity, is necessary. </p><p>This outline plan sets out how you can embrace Social Media platforms as part of your on-going marketing </p><p>activity. </p></li><li><p> </p><p>1.Strategic Overview </p><p>Decide on what you are looking to achieve </p><p>before you engage, as that sets the tone of </p><p>voice, the image and the content you create </p><p>for the channel. </p><p>Increase awareness </p><p>the new service/ </p><p>brand </p><p>Share </p><p>authority/expert </p><p>opinion </p><p>Raise general </p><p>brand/service </p><p>awareness </p><p>Join the authority </p><p>voices of social </p><p>media </p><p>Attract people to </p><p>your website(s) </p><p>Use it as a </p><p>customer service </p><p>channel </p><p>PR/Lead generation </p><p>Humanize the brand </p><p>What is Love Social Media looking to achieve by use of Social Media? </p><p>Provide a service Research </p></li><li><p> </p><p>2.Researching and Understanding </p><p>your Social Media Audience </p><p>With the objective secured then before we </p><p>jump into engaging we need to first listen to the </p><p>conversations happening within our target </p><p>audience. </p><p> Talking is Silver, Listening is Gold. </p><p>What are they </p><p>saying? </p><p>Who are the </p><p>influencers? </p><p>Whats the sentiment? </p><p>What are they </p><p>sharing? </p><p>What time of day are </p><p>things more active? </p></li><li><p> </p><p>3. Engaging </p><p>Once you have an understanding of the types of </p><p>conversations that are happening with the target </p><p>audience or relevant audience groups eg: via Twitter, </p><p>Facebook or LinkedIn - then you are better equipped to </p><p>start engaging in an effective and targeted way. </p><p>What? </p><p>Where? </p></li><li><p> </p><p>3.1 What? </p><p>For example: </p><p>Twitter posts would focus on: .[think about the relevant areas to your business </p><p>that you will be sharing about your sector, your services, your audience] </p><p>EG: </p><p> Share advice / contacts </p><p> Sharing articles / blog posts / expertise </p><p> Features and benefits of your product or service </p><p> Answer qs to user challenges / queries </p><p> Share testimonials, positive product reviews </p><p> Customer or product research findings </p><p> Images / videos posted by customers </p><p> Things you want to know about your audience, ask questions </p></li><li><p> </p><p>3.2 Where? </p><p>In a fast becoming always on society, Social Media is a continuous conversation, therefore, your activity should ideally be part of daily conversations. But remember, your activity needs to be </p><p>managed in a focused way. </p><p>Typical social networks youll be involved with and why: </p><p> Twitter great for listening, tracking, research and targeting. Blogs the perfect and flexible platform for sharing your content. Forums - if relevant, explore and become part of the community. Facebook building a community around shared interest. LinkedIn Groups great for targeting, growing authority, and becoming part of a shared </p><p>community network. </p><p> LinkedIn Company Page the perfect B2B PR channel. Keeping your connections and employees fully up to speed with content and news direct from your business/brand/service. </p><p> YouTube channel its your own TV channel. Video can speak a thousand words. Its the most consumed media online so consider your own channel. </p><p> Google+ - a must for social search. Google owns Google+ and ranks content on Google+. So be sure to share your own blogs and authentic content into this network to amplify your online </p><p>visibility. </p><p> Pinterest pictures tell stories and people get engrossed browsing boards in Pinterest. Can be a really great traffic generator particularly useful if you have a very visual brand/product/service. </p></li><li><p> </p><p>3.2 Where? </p><p>Given that there is so much going on with each of the networks and that they each contribute slightly </p><p>differently to your online visibility then it may be useful to schedule all your social networking activities </p><p>for the week. For example: </p><p> Blog posts get created on a Monday and posted to the website weekly. </p><p> Be sure they are then shared actively across your social networks throughout the week in the most </p><p>relevant and purposeful way. Eg: Facebook will lead with a large image Twitter may run the same </p><p>content but with a different headline 4 or 5 times throughout the week. </p><p> Each morning relevant sector channels reviewed and tweets scheduled for the day. </p><p> Blogs you are subscribed to when alerted to new post, review and comment if relevant. </p><p> Forums you are participating in are scanned daily. </p><p> LinkedIn Group participation (as required but visit at least weekly to review your contacts contacts </p><p>and grow). </p><p> Plus .all areas organic and active expansion. </p></li><li><p> </p><p>4. Twitter </p><p>I would suggest that some keyword research is done before you dive into social. </p><p>Keywords are the DNA of your online visibility . </p><p>Then once you know your keywords, do research on Twitter to see whats happening </p><p>around them. </p><p>Resources: We suggest that the Hootsuite social media dashboard solution is </p><p>utilised as you can track specific keywords and watch them in real time as you are </p><p>managing your networks. Also consider your Twitter handle see the difference </p><p>between a) @blogsandco or b) @newbizadvice. Also consider what people will be </p><p>searching on to find you. If I am an expert cat groomer should I call myself </p><p>@patsmith or @catgroomer. Makes sense to use those all important keywords in your </p><p>handle too. </p><p>Think about relevant areas to your business that you will be sharing about your </p><p>sector, your services, your audience. </p><p>This activity will help you to establish relevant keywords to use in the tactic of </p><p>connecting with the right type of people. </p></li><li><p> </p><p>4. Twitter </p><p>Follow them : </p><p> See who they are following and if relevant follow them too </p><p> Watch what they are saying, understand key issues </p><p> Research their Twitter Lists (Lists are so useful on Twitter see this useful post </p><p>here) </p><p> Join the conversation </p><p> Start to engage </p><p> Dont spam them with links </p><p> Better to respond than push (this is our mantra with social). </p></li><li><p> </p><p>5.Blogs </p><p>Blogs in our humble opinion form the backbone to most businesses social content. </p><p>And in a world where content is still king and marketers, brands and businesses all </p><p>have to become publishers then content really matters. </p><p>That all important content needs a home. And blogs are the perfect and flexible home </p><p>for your content. </p><p>After all, your content is the voice of your business or brand and provide the perfect </p><p>opportunity to share relevant and well optimised content to attract people to a website. </p><p>Find out which blogs you too should be tuning into as they can be a great source of </p><p>relevant information. Run searches on relevant blogs: </p><p>It would be prudent to search these blogs for relevancy and find any that are relevant </p><p>to the objective creating a Blog A List. </p></li><li><p> </p><p>5. Blogs </p><p>By participating: </p><p> Subscribe to their blogs </p><p> Read what they are talking about </p><p> Join the conversation by commenting </p><p> Become a trusted advisor / experts in service categories. </p><p> Befriend those bloggers that are key influencers in your sector. </p><p>Twitter is also useful for finding relevant blogs. Many Twitter users are running blogs </p><p> and tweeting their posts and so when you find relevant people in their profiles </p><p>check out the URL links and review their blogs if relevant - subscribe, listen and </p><p>comment. Join the conversation. </p></li><li><p> </p><p>6. LinkedIn /Groups </p><p>There are a number of </p><p>relevant groups to join and </p><p>participate in within LinkedIn. </p><p>To research and apply to join </p><p>relevant groups similarly, </p><p>watch conversation threads </p><p>and participate where </p><p>relevant. Like all social </p><p>platforms, you have to be </p><p>social they are more </p><p>successful for active users </p><p>so be mindful to endeavour to </p><p>participate. </p><p>1. As a starting point, be sure your own personal </p><p>LinkedIn profile is 100% complete. </p><p>2. And also - create a business LinkedIn page for </p><p>your company. </p><p>3. Join relevant groups. </p><p>4. Start conversations and comment on interesting </p><p>threads. </p><p>5. Until recently, you could directly link your Twitter </p><p>thread into LinkedIn. Im delighted they broke up </p><p>that arrangement </p><p>6. Rather than directly linking accounts, I would </p><p>suggest using Hootsuite and selecting the tweets </p><p>you want to share with your LinkedIn audience </p><p>rather than automating it. </p></li><li><p> </p><p>Contact Us </p><p>EMAIL </p><p> Piatra-Neamt, </p><p> Neamt County, </p><p>Romania </p><p> </p><p> </p></li><li><p> </p><p>22 </p><p>THANK YOU </p><p>Social media redefined the world of marketing! </p></li></ul>