make fruit fair - social media & campaiging

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Rough notes and slides from a workshop on social media for campaigning with the Make Fruit Fair campaign: http://www.makefruitfair.org.uk

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  • 1.Social Media Campaigning & FairtradeMake Fruit Fair Introduction Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011

2. Social Media Campaigning & FairtradeMake Fruit FairAgendaIntroductions & aims for the session Social media toolbox Flickr;YouTube; Twitter; Facebook; LinkedIn;SlideShare; NetVibes; etc. Approaches and analytics Planning for action Choose the mix of presentation; hands on; discussions etc. Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 3. Social Media Campaigning & FairtradeMake Fruit FairMapping current social media use UKFrance GermanyCzechoslovakia YouTube 7,900 views Facebook Facebook173230(w/ landing page)Twitter194(Klout: 34 / 93) Flickr Photos Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 4. Social Media Campaigning & FairtradeMake Fruit Fair Why Social Media for Social Change? Network & inuenceEngage new Audiences Empower supporters to amplify your messageNETWORK ENGAGE EMPOWER Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 5. Social Media Campaigning & FairtradeMake Fruit FairConversion, conversion, conversion Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 6. Social Media Campaigning & FairtradeMake Fruit Fair Whats the journey? Action Change Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 7. Social Media Campaigning & FairtradeMake Fruit FairSocial media toolbox Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 8. Social Media Campaigning & FairtradeMake Fruit Fair DashboardsKeep track of your campaigning... Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 9. Social Media Campaigning & FairtradeMake Fruit Fair PhotosNETWORK ENGAGE EMPOWER Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 10. Social Media Campaigning & FairtradeMake Fruit Fair Tell stories ShareGather Adding Narratives Creative CommonsGroups Social Media NewsMobile & real-timeCompetitions Releasemedia http://www.ickr.com/search/ http://pressitt.com/ http://creativecommons.org groups/?q=bananas Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 11. Social Media Campaigning & FairtradeMake Fruit Fair Communities and culturesThe Internet supports a very long tail... Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 12. Social Media Campaigning & FairtradeMake Fruit Fair Video http://www.youtube.com/watch?v=4k_WfIBbcws Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 13. Social Media Campaigning & FairtradeMake Fruit Fair Video Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 14. Social Media Campaigning & FairtradeMake Fruit FairBlips ClipsCreativeDocumentaries Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 15. Social Media Campaigning & FairtradeMake Fruit Fair YouTube annotations Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 16. Social Media Campaigning & FairtradeMake Fruit Fair Getting a video seen...TubeMogul allows you to uploadonce, but distribute video acrossmany different video sharing sites.It provides detailed analytics on video views across those sites. Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 17. Social Media Campaigning & FairtradeMake Fruit Fair Creating buzzUsing buzz Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 18. Social Media Campaigning & FairtradeMake Fruit FairTwitter 140 characters @ messages D - Direct messages # - Hashtags Tweetdeck Twitpic Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 19. Social Media Campaigning & FairtradeMake Fruit Fair Social Networks FacebookProlesGroups PagesApps Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 20. Social Media Campaigning & FairtradeMake Fruit Fair Social Networks FacebookWhat makes for good Facebook engagement? Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 21. Social Media Campaigning & FairtradeMake Fruit Fair Social Networks FacebookTaking Facebook to your own sites and spaces... Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 22. Social Media Campaigning & FairtradeMake Fruit Fair Social NetworksLinkedIn Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 23. Social Media Campaigning & FairtradeMake Fruit FairOther tools Social reporting Storytelling SlidesharingMobile Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 24. Social Media Campaigning & FairtradeMake Fruit Fair Dont forget e-mail Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 25. Social Media Campaigning & FairtradeMake Fruit FairSegmentation Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 26. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 27. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 28. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 29. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 30. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 31. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 32. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeysWelcome: Help us make fruit fairThe chances are you found this page from our Twitter prole. Thanks for stopping by.Make Fruit Fair is campaigning to make a big difference to the fruit trade. Well be sharing regular updates onthe campaign through our Twitter account and inviting you to get involved. But its hard to t the big pictureinto just 140 characters on Twitter, so we hope you might also sign up to our e-mail list below.If you want to nd out more us: - Read more on the About The Campaign Page - Watch our Campaign Video on YouTube (and share it with your friends!) - etc.We look forward to interacting with you on Twitter and other places through the campaign. Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 33. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Welcome: Help us make fruit fair The chances are you found this page from our Twitter prole. Thanks for stopping by. Make Fruit Fair is campaigning to make a big difference to the fruit trade. Well be sharing regular updates on the campaign through our Twitter account and inviting you to get involved. But its hard to t the big picture into just 140 characters on Twitter, so we hope you might also sign up to our e-mail list below. If you want to nd out more us:- Read more on the About The Campaign Page- Watch our Campaign Video on YouTube (and share it with your friends!)- etc. We look forward to interacting with you on Twitter and other places through the campaign. Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 34. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Welcome: Help us make fruit fair The chances are you found this page from our Twitter prole. Thanks for stopping by. Make Fruit Fair is campaigning to make a big difference to the fruit trade. Well be sharing regular updates on the campaign through our Twitter account and inviting you to get involved. But its hard to t the big picture into just 140 characters on Twitter, so we hope you might also sign up to our e-mail list below. If you want to nd out more us:- Read more on the About The Campaign Page- Watch our Campaign Video on YouTube (and share it with your friends!)- etc. We look forward to interacting with you on Twitter and other places through the campaign.Now... Start Action We could... Practical Participation - tim@practicalparticipation.co.uk | @timdavies | February 2011 35. Social Media Campaigning & FairtradeMake Fruit FairSimple approach:Welcome pages & supporter journeys Welcome: Help us make fruit fair The chances are you found this page from our Twitter prole. Thanks for stopping by. Make Fruit Fair is campaigning to make a big difference to the fruit trade. Well be sharing regular updates on the campaign through our Twitter account and inviting you to get involved. But its hard to t the big picture into just 140 characters on Twitter, so we hope you might also sign up to our e-mail list below. If you want to nd out more us:- Read more on the About The Campaign Page- Watch our Campaign Video on YouTube (and share it with your friends!)- etc. We look f

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