Topics Covered In This Session

About Mercury What is Digital Marketing Streams in Digital Marketing Social Media Marketing Popular Practices Career Opportunities How to enter this field

About Mercury

A digital marketing & communication design agency Based in Mumbai and Jaipur Over 14 years of excellence in design & development

Mercury's Clientele

What is Digital Marketing?

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Wikipedia

Some Facts About Social Media

There are now over 1.15 billion Facebook users 70% of marketers used Facebook to gain new customers There are now over 1 billion with Google+ enabled accounts There are now over 550 million registered users on twitter Pinterest with 20 million active monthly users 47% of Americans say Facebook is their #1 influencer of purchases Youtube is the second largest search engine of the world, It processes more than 3 billion searches a month.

Streams in Digital Marketing

Search Engine Marketing Email Marketing Mobile Marketing Display Advertising Social Media Marketing Search Engine Optimization Microsites

Eco System of Digital Marketing

Social Media Marketing

Facebook Marketing Twitter Promotions Social Media Presence Management Product specific campaigns 360 Degree Digital

Red Bull

Nike

Vogue Eye Wear

Borosil

Indian Taxi Driver

Dell Social Media Command Center

E-commerce Giants

Career Opportunities- Copy and Content Writers

- Content Managers

- Client Servicing

- Account Managers

- Business Analysts & Business Developers

- Designers

- Multimedia Professionals

- Web Developers

- SEO & SEM Experts

- Mobile & Facebook App Developers

- Game Developers

Who Fits In This Field?

- Passionate

- The one who understands Branding and Communication.

- The one who reads good quality material.

- Responsible,comfortable to work in a startup.

- Bubbling with marketing ideas.

- If good advertising ideas inspire you.

How To Strengthen Your Profile For Social Media?

- Write Blogs

- Learn/Do Courses

- Internships

- Read Case Studies

- Check Your Online Presence

- Start Doing It For Someone Or For Yourself

Questions?

Thank Youwish@mercurydesign.in

careers@mercurydesign.in

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