social media strategy : how to make it work and relevant ?
DESCRIPTION
Make some rock ! Stop being boring. Be relevant, forget about the tools, THINK CONTENT, BE HUMAN.TRANSCRIPT
SOCIAL MEDIA STRATEGYHow to make it work and relevant ?
Introduction
Overload ?
Your Internet presence strategy
You have to make it rock !
Not about magic
It’s only about
work and roll !
Where are yours fans ?
Forget about the tools
Social Medias are about people !
• Keep in mind that you’re talking to people• Never stop thinking human
Some facts
http://www.youtube.com
Keys stats
• 69% belgian surfers use Social Media = 4 MInSites Consulting, Gent 2010
• 3 138 340 belgians are on Facebook Facebook Ad, March 2010
• 50% of online time entails Social MediaForrester 2009
• 1382% is the growth rate of Twitter between Feb08 and Feb09 (Facebook was 228%)
Nielsen NetView February 2009
Who are yours fans ?
No more kids
Stats for Belgium. Facebook ad March 2010
Girls rules
Source : David McCandless, October 2009.
Why should you go social ?
1People don’t wait for you to talk about you!
• 46% of social media users, express themselves about brands on Social Medias
Source : E.Marketer – 2009
• 15% of all conversation include a product or service
Source : Northeastern university
• 70% of the online content will be User Generated ContentSource : Data Monitor
• 26% of top search results for world 20 largest brands are consumer generated
Source : Jupiter Research - 2008
2Being on Social Media give you more
online existence
• SMO :– Google is going social live search
results– Being on social media give you
more controlled search results
3Your market is influential
• 76% of consumers don’t believe that companies tell the trust in advertissementSource : Yankelowich
• In 2011, 30% of purchase by a consumers will be directly influenced by opinions he found onlineSource : Gartner.com
• Conversation with friends and peers is the 4th source of trust after News in magazines, in newspaper and on TVSource : Edelman trust barometre- 2008
How to go social?
How to go social ?
• You can not buy friends/fans, you have to interest them and keep them interested
• That’s about Content
The Social Media state of mind
Open minded
Tattooed in the enterprise DNA
Get ready
Having a strategy
1. Listen
2. Identify
3. Communicate
4. Conversation
5. Analyze
Which Social Medias should you use, and how ?
• Twitter is personal and about conversation :• CEO twitter account• Support service conversation• Multiple account ? Use ^IN signature• Use significative #hashtag• Choose your corresponding Twitter client
• LinkedIn is about professional. It’s a networking tool but conversations can be loaded with the discussions group tool.
• LinkedIn is an interactive business card.
Viadeo
• Viadeo is also about professional. Some searching options can be so useful for prospection (for premium members only).
• Facebook is about “friends” :• Why they should become your friend ?
– Exclusivity – Great content– Sharing
• Getting started : promote your page on your own profile, with Facebook Ads, organize contests.
Facebook Ad
Anatomy of your ad
Title (25 char.) :- Clear, and obvious
Text (135 char.) :Be engaging, use action verb
Image (110x80px) :- Catchy
Targeting
…
Geo Age
Only birthday
Male / Female
Sexual orientationMatrimonial situation
Language
Interests
Education
Work
Facebook Connections
Budget
• Daily• Per click• Per impressions
Small enterprises cases
WAFFLE & DINGES
Website : wafelsanddinges.com
Twitter : twitter.com/waffletruck (10 432 contacts)
Facebook : facebook.com/pages/Wafels-Dinges/98272277937 (5 111 contacts)
jojo Project
Website : jojoproject.com/
Twitter : twitter.com/jojoproject (238 contacts)
Facebook : facebook.com/jojoproject (4 525 contacts)
Websocial strat in a nutshell
ContentHuman
No technology firstSharing & Conversation
Make it know
One more thing…
Action
Effects
Reaction
“Trial is Key”Michael Aidan, Evian marketing manager
listened by doigng this pres’ : ac/dc alicecooper bauhaus thebeatles blacksbbath theclash deeppurple depechemode thedoors entershikari thefaint johnnycash lateofthepier MGMT motörhead muse nineinchnails nirvana theoffspring oliviaruiz pixies theprodigy queen rammstein rollingstones sherylcrow silverchair steppenwolf thestrokes thecure dresdendolls theraconteurs whitestripes typeonegative deeppurple depechemode thedoors entershikari thefaint johnnycash lateofthepier MGMT muse
Quentin De Meuter
[email protected]@darklapinou
www.quentindemeuter.eu