How to Power Boost Facebook Posts for Positive ROI

Download How to Power Boost Facebook Posts for Positive ROI

Post on 15-Jul-2015




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<ul><li><p>Kevin Bates, WooThemes</p><p>Facebook Power Boosting March 2015 Webinar</p></li><li><p>@ThueLMadsen #KISSwebinar </p><p>Tweet Us!</p></li><li><p>Todays Presenter</p><p>Kevin Bates - WooThemes - @KevinB </p><p>Kevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks hes been focused on building data driven marketing funnels that maximize the ROI of campaigns.</p><p>Thue Madsen - KISSmetrics - @ThueLMadsen </p><p>Thue is the KISSmetrics Webinar Wizard and Marketing Ops Specialist. Whenever Thue is not trying to automate everything around him, you can find him fishing and hiking in the Sierras. </p></li><li><p>@KevinB #KISSwebinar </p><p>Tweet Us!</p></li><li><p>What To Expect</p></li><li><p>Preeminence means being seen in your market as the most trusted advisor for life. You are there to make a profound and sustaining dierence in their lives and you are there for them, whether they monetarily reward you or not. Jay Abraham</p></li><li><p>Why Boost Your Posts?</p></li><li><p>WATCH WEBINAR RECORDING NOW</p></li><li><p>Organic Reach Keeps Dropping Source: Ogilvy</p><p>0%</p><p>3%</p><p>6%</p><p>9%</p><p>12%</p><p>2013 2014 2015</p><p>Organic Reach</p></li><li><p>What Is Power Boosting?</p></li><li><p>The Power Editor</p></li><li><p>Regular Boosts </p><p>1. Limited Targeting 2. Limited Metrics </p></li><li><p>Power Boosts </p><p>1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels </p></li><li><p>The Exact Process I Follow To Power Boost</p></li><li><p>LOG IN WITH GOOGLE</p><p>Start Your Free KISSmetrics Trial</p></li><li><p>1 Part One: Targeting</p><p>2 Part Two: Campaign</p><p>3 Part Three: Measurement</p><p>Youre Going To Learn</p></li><li><p>Targeting The Perfect Audience </p><p>For Your Content</p><p>1</p></li><li><p>1 Interest Targeting</p><p>2 Custom Audiences</p><p>3 Lookalike Audiences</p><p>Audience Types</p></li><li><p>Relationship Targeting Moving people through the funnel with the right content types.</p><p>Audience Types Content Types </p><p>KnowLook-a-Like Audience </p><p>Interest TargetingBlog Posts</p><p>Like Website Custom Audiences Opt-In Pages</p><p>Trust Email List Product Offers</p><p>Targeting</p></li><li><p>Interest Targeting What are your prospects interested in?</p><p>Targeting</p></li><li><p>Website Custom Audiences Create target audiences for your content based on behavior.</p><p>Targeting</p></li><li><p>Website Custom Audiences Use URL matching to create target audiences.</p><p>Targeting</p><p>Blog Categories URL Custom Audience</p><p>Food &amp; Drink /food-and-drink/ Foodies</p><p>Politics /politics/ Politics</p><p>Real Estate /real-estate/ Real Estate</p></li><li><p>Custom Audiences Create target audiences for your content based on behavior.</p><p>Targeting</p></li><li><p>Lookalike Audiences Create target audiences for your content based on</p><p>Targeting</p></li><li><p>Lookalike Audiences Create target audiences for your content based on</p><p>Targeting</p></li><li><p>Campaign How To Setup Your </p><p>Boost Campaign</p><p>2</p></li><li><p>Boost Campaign Structure How to set up your campaign.</p><p>Campaign Setup</p><p>Campaign Ad Sets Ads</p><p>Boosts Interest Targeting</p><p>Blog Post</p><p>Website Custom Audience</p><p>Opt-In Page</p><p>Email List Custom Audience</p><p>Oer Page</p></li><li><p>Campaign</p><p>Campaign Setup</p></li><li><p>Ad Sets</p><p>Campaign Setup</p></li><li><p>Audience</p><p>Campaign Setup</p></li><li><p>Ads</p><p>Campaign Setup</p></li><li><p>Posts</p><p>Campaign Setup</p></li><li><p>Conversion Pixels</p><p>Campaign Setup</p></li><li><p>Measurement Key Metrics For Measuring </p><p>Campaign Performance</p><p>3</p></li><li><p>Custom Reports</p><p>Measurement</p></li><li><p>Custom Reports</p><p>Measurement</p></li><li><p>An Example</p></li><li><p>Example Customer Journey</p><p> Boosted Blog Post About SEO </p><p> Added To SEO Website Custom Audience </p><p> Ad Oering A Free eBook About SEO </p><p> Subscribe To Your List </p><p> Clicked And Viewed A Product </p><p> Product Interest Website Custom Audience </p><p> Special Oer </p><p> Buy </p><p> Customer Custom Audience </p><p> Up-Sell Oers &amp; Retention</p></li><li><p>What To Do Now</p></li><li><p>1 A Post</p><p>2 An Audience</p><p>3 A Conversion Pixel</p><p>Ge"ing Started</p></li><li><p>2015 KISSmetrics Guide KISSmetrics Demo </p><p>h"p:// h"p:// </p></li><li><p>Questions?</p><p>Kevin Bates Technical Marketer </p><p>WooThemes @KevinB </p><p></p><p>Thue Madsen Marketing Operations </p><p>KISSmetrics @ThueLMadsen </p><p> </p></li><li><p>THANK YOU</p><p>Kevin Bates WooThemes</p></li></ul>