3 ways to boost your event roi with tech
Post on 09-Jan-2017
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3 Ways to Boost Your Event ROI With Technology
Theres a reason event director was recently named the fifth
most stressful job of 2016.
Youre focused on creating a memorable experience, all while
putting out unexpected fires.
Given all that youre juggling, it's hard to keep an eye on
3 out of 5 marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives.HARVARD BUSINESS REVIEW | Get More from Your Event Spending 1
So how can you continue to increase event revenue
without a significant increase in event costs?
There are 3 key ways technology can help you get more out of your
1. Selling more tickets up front
2. Capitalizing on profit opportunities
3. Saving yourself time and money
1Sell More Tickets
The right technology can make your marketing an:
...driver of ticket sales
To find the right social media platform for your advertising, be sure to investigate 3 things.
1. Reach: How many people will see your ads?
2. Cost: How much will it cost you? Is the reach significant enough to justify the price tag?
3. Access to analytics: Will the platform give you rich info on who is seeing and clicking on your ads?
While Instagram and Snapchat have much less competition for ad eyeballs, they are more expensive than Facebook.
Figure out where your budgets best spent using social media management tools like Hootsuite or Buffer.
Consider content marketing. This is the practice of building brand awareness through valuable, relevant content.
Events naturally lend themselves to the creation of a lot of original material!
If youre interested in live-streaming your event, check out Periscope or YouTube.
2Capitalize on Profit
One of the highest-ROI sources of revenue is sponsorships.
In fact, the majority of marketers are satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives. So, how can you make your sponsorships more valuable?
Strengthen sponsor relationships, engage attendees, and increase event revenue with these tools:
Gamification technologies turn brand activations into a fun scavenger hunt (ex: Mapdash)
Mobile event apps let sponsors send location-based push notifications to attendees (ex: DoubleDutch)
3Save Time and
Today, people are using between 11 and 16 different apps on average in the workplace.
These apps often dont talk to each other. Workflow automation lets every professional pass data through.WADE FOSTER | Co-Founder and CEO, Zapier
The right technology can help you achieve a lot more with less by:
-Reducing operational costs
-Eliminating tedious manual data-entry
Instantly update your email list with event-friendly platforms
(ex: Mailchimp, Emma)
Make staff more efficient by automating your workflow
Eliminate data transfers to your attendee database (ex: EventbriteSync,
Interested in more technologies that can help lift ticket sales,
increase profit, and save time?
Check the full list here.
VIEW THE LIST
1. Event Magazine, Event coordinator ranked fifth most stressful job of 2016, January 21, 2016
2. Harvard Business Review, Get More from Your Event Spending, March 31, 2015
3. Association of National Advertisers, "Research Report: 2013 ANA Sponsorship and Event Marketing Measurement Survey," 2nd Edition, November 2013