how to boost social media roi with sprout social and adroll

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Post on 14-Apr-2017

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Starting Shortly @adroll @sproutsocial #adrollwebinar

Want to win free swag?Tweet us with the hashtag #AdRollWebinar and enter to win.

OverviewThe Current State of Organic Social MediaUsing Data to Improve Your KPIs and ROIFacebook By the NumbersFacebook Marketing Tips and TrendsQ & A#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRollAndrew CaravellaVP of Marketing Sprout Social

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

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#adrollwebinar @SproutSocial @AdRoll

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#adrollwebinar @SproutSocial @AdRoll

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DemographicTime & DateContentUse Customer Data to Improve ROI#adrollwebinar @SproutSocial @AdRoll

Demographics & TargetingUnderstand who your audience is to target and optimize distribution for shares.

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

Questions to Consider: #adrollwebinar @SproutSocial @AdRoll

Timing & TargetingFocus your posts during times that your audience is engaged and interactive.

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

Community Events: What outside events or conferences are starting conversations?Audience Engagement: When is your audience reaching out for information?Time of Share: When is your audience actively sharing your content?Questions to Consider: #adrollwebinar @SproutSocial @AdRoll

Relevant ContentDetermine which content is performing best to adjust your strategy accordingly.

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

Interests of My Community: What is our audience talking about and how can we join the conversation?Hashtags Being Used in Conversations: What outside trending topics resonate with my audience?Topics Frequently Mentioned: What is my audience interested in when they reach out to me?

Questions to Consider: #adrollwebinar @SproutSocial @AdRoll

Facebook by the Numbers #adrollwebinar @SproutSocial @AdRoll

About MeDirector, Content Marketing, AdRoll

A former designer and creative director. Gregorys writing has been published in a number of publications including: The BBC, VentureBeat, YahooFinance and Entrepreneur.com.

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

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This report summarizes our in-depth review of over 55,000 campaigns, which served over 37 billion impressions.

(46 times more than last year) #adrollwebinar @SproutSocial @AdRoll

Facebook at a glanceReach 1.49 billion global monthly active users up 13%

Mobile Reach 1.3 billion global monthly active users up 23%

Advertising Revenue up 43%

Mobile Ad Revenue up 74%

#adrollwebinar @SproutSocial @AdRoll

Facebook Ad FormatsDesktop Ad Formats Mobile Ad Formats

#adrollwebinar @SproutSocial @AdRoll

YOY Increase in Facebook Spend by Industry

#adrollwebinar @SproutSocial @AdRoll

Adding Facebook to Retargeting Doubles Reach

#adrollwebinar @SproutSocial @AdRoll

B2B is Embracing Programmatic

B2B used Retargeting on Facebook for content marketing and as a way to increase social engagement.

B2B CTRs increased by 140% and ASPA increased by 60%

#adrollwebinar @SproutSocial @AdRoll

Retargeting Lifts Globally, Across Industry

#adrollwebinar @SproutSocial @AdRoll

Call to Action FunnelFacebook CTRs increased 2.84x when adding a CTA. Branded ads to bring awareness

Incentivized CTAs, Free Shipping Today, Free TrialMore urgent CTAs, Buy Now!, Last Day of Sale #adrollwebinar @SproutSocial @AdRoll

Get the Right Facebook Strategy Know Your Audience

Review and Revise

Create Ads (and posts) that are relevant

#adrollwebinar @SproutSocial @AdRoll

#adrollwebinar @SproutSocial @AdRoll

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