intro to adroll retargeting
DESCRIPTION
Retargeting is one of the most effective ways to increase sales and transactions on your website. Whether you're just getting started or want a quick refresher, this session will teach you the fundamentals in building a high-ROI retargeting program & offer expert tips for success. To see a full tour of the AdRoll dashboard and receive a special promo code for new customers, check out this webinar on demand at http://www.adroll.com/resources/webinars.TRANSCRIPT
15,000+ Customers 97% Retention Rate ROI Focused
$$
Intro to Retargeting AdRoll Demo with live Q&A
Jenni Kim Account Manager at AdRoll
Sean Spediacci Sr. Delight Specialist at AdRoll
Speakers
AGENDA: • What is retargeting? • How it works • Types of retargeting • Segmentation best practices • Creative best practices • Live Q&A
Marketers have been leveraging purchase intent for years
Black leather purse
Marketers have been leveraging purchase intent for years
Retargeting leverages the purchase intent data from your own website.
What is retargeting? 98% of visitors leave your site without converting. Retargeting lets you re-engage those visitors with your ads as they browse other websites. Over 85% increase in return conversions.
How it works
Focused placement and testing across 200+ networks to on the highest quality inventory to drive conversions.
Reach your audience across all platforms
Types of retargeting
Desktop, mobile & social
Reach your desktop website visitors on sites that they visit after leaving your site.
Types of retargeting: Web
Facebook Twitter
Types of retargeting: Social
Types of retargeting: Mobile
Cross Device Retargeting
Mobile Web Retargeting
Retargeting for Mobile Apps • Retargeting App Install Ads • In-App Retargeting
Getting started with retargeting
Open an AdRoll Account
Place the Pixel
Segment your Audience
Upload your Banner Ads
Launch your Campaign
Getting Started
Verify your Privacy Policy
Tips and strategies
Customize your retargeting for your business rules
▶ Vary cookie lengths for optimum retargeting periods
▶ Modify timeline to match your advertising strategy
▶ Start/Pause campaigns in real-time
Tips and Strategies: Segmentation
Key Intent Segments
Test out different landing pages using the same creative to optimize to the highest performing landing page
Landing page
Ad
Tips and Strategies: Landing Pages
Wrap-up
• Create audience and conversion segments • Tailor your creative messaging to the target
segment • Test creative and landing pages • Reach your audience across all platforms
Demo For a live demo, check out our webinar on demand: http://www.adroll.com/resources/webinars