case study: marquette & sprout social
DESCRIPTION
This case study looks at Marquette University. A college that uses Sprout to standardize social media management across departments including admissions, athletics & alumni relations. Read their success story!TRANSCRIPT
Marquette University’s Facebook and Twitter profiles have rapidly grown, and they
quickly recognized that social media is an increasingly e�ective and relevant way to
communicate with more than 11,000 enrolled students, 110,000 worldwide alumni and
thousands of prospective students. Marquette’s multiple departments each manage their
own social channels and profiles, so the school needed a tool that streamlined
communication, improved team workflow across the university, helped foster a consistent
social experience for their audience and accurately measured results.
CLIENT SUCCESS STORY
Marquette + Sprout Centralize Strategy,Enhance the University Social Experience
sproutsocial.com 1.866.878.3231 [email protected]
Like many higher educational institutions, Marquette faced
mounting challenges in their social media e�orts across
departments, that in some cases, included:
• No Standardization: Siloed social profiles, divergent messages, slow
responses, duplicate e�orts led to overall ine�ciencies.
• Disjointed Implementation: Varied social voices, publishing tactics and
measurement practices hindered ability to define success.
• No Strategic Oversight: Divisions required independence to engage
respective audiences, which led to limited consistency.
Challenges
Marquette tapped Sprout Social as a centralized platform to
enable social media collaboration among the University’s multiple
departments. Using the platform, Marquette was able to:
Quick Facts
LocationMilwaukee, Wisconsin
Founded
1881
• Bring multiple departments on to one centralized platform to
encourage team collaboration, consistent messaging and streamlined
strategy implementation.
• Develop best practices for all social communication to ensure the
University brand is positioned as a leader in higher education.
• Give individual departments flexibility to engage their own communities
but with increased visibility among the University’s social strategy leads.
• Create consistent goals and success metrics for all social
communication, brand messaging and analytics in the short term.
• Implement uniform reporting among all departments so comparisons
can be made and needed improvement can be discovered.
Strategy & Implementation
sproutsocial.com 1.866.878.3231 [email protected]
Student Population
11KAlumni Population
110KFaculty
1.2K
• Improved workflow by assigning tasks, viewing team activity in real-time
and sharing customer information within Sprout.
• Sprout’s task assignments seamlessly turn social exchanges into
support tickets and easily captures queries with just one click.
• Consistent reporting across all departments measures success and
quickly identifies gaps.
• Social channels now seamlessly educate a variety of audiences and
position the university as a social leader in higher education.
Since using Sprout Social, the Marquette team has better
positioned the University for long term success by increasing
social engagement with past, present and prospective
students. In 14 months, major successes include:
Learn how Sprout can help centralize your social e�orts and
increase your brand engagement at sproutsocial.com
Results
Social interactions tracked and recorded
350K
Unique social users
200KSocial Impressions
125M
Team members unified on Sprout platform
15
Departments aligned on engagement, publishing, analytics
10
Highlights