how to make social media work for you

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This survey represents data presented at a poster session titled "How to Make Social Media Work For You" at NAFSA 2012 in Houston, Texas.

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How  to  Make  Social  Media  Work  for  You  Presented  by  

Kayla  Pa'erson  GoMedia  Coordinator,  GoAbroad.com  

kayla.pa@erson@goabroad.com  

Amber  Ke'mann  

Senior  University  RelaFons  Coordinator,  CISabroad  

ake@mann@cisabroad.com  

©  Copyright  2012.  GoAbroad.com  LLC    

Overview  •  The  following  slides  outline  the  results  for  a  survey  that  was  sent  out  on  SECUSS-­‐L  in  April  2012  

•  The  survey  asked  several  quesFons  about  social  media,  and  how  different  organizaFons  are  using  social  media  

•  The  survey  yielded  a  total  of  86  respondents    

•  The  survey  results  were  used  to  present  a  poster  session  at  the  Technology  Fair  at  NAFSA  2012  in  Houston,  Texas  

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

•  Blog  posts,  cross  post  on  FB  from  website  and  blogs,  Flickr  and  YouTube.  We  also  highlight  things  on  FB  that  are  appropriate  to  our  audience.  

•  Updates  on  events,  scholarships,  interesFng  blogs/stories,  sharing  relevant  informaFon  &  events  from  other  university  departments,  posFng  student  interviews/videos  that  we've  created  (YouTube,  and  then  posFng  the  link  to  Facebook  and  Twi@er).  

•  We  post  weekly  blog  updates,  and  target  other  campus  departments  and  organizaFons  through  shares/retweets  and  conversaFon  in  hopes  that  they  will  return  the  favor  when  we  post  ads  about  events  or  our  programs.  

•  We  ask  for  Facebook  updates  from  abroad,  create  promoFonal  videos  and  post  to  Facebook  and  YouTube,  create  animaFons  with  Xtranormal,  give  happenings  out  via  Facebook,  and  don't  really  use  our  Twi@er  account  at  all.  

•  Frequent  Facebook  posts,  photo  contest  judging  on  Facebook,  student  blogs,  class  presentaFons  aided  by  YouTube.  

*Note:  The  above  are  just  a  sample  of  all  responses.  

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

•  With  such  a  small  staff,  our  social  media  efforts  are  mainly  handled  by  our  student  peer  advisors.    

•  We  would  love  to  have  a  Pinterest  page  and  a  more  robust  Facebook  presence,  we  just  simply  don't  have  enough  staff  to  do  all  the  things  we  would  like  to  do  with  social  media.  

•  Pinterest,  more  strategic  about  what  we  post.  

•  I'd  like  to  have  a  plan  for  social  media,  but  that  is  something  we  haven't  had  Fme  to  create.  

•  We  would  like  to  have  more  videos  to  post  but  it  is  budgetary  challenge.  

•  We'd  love  to  explore  social  media  but  have  too  small  of  a  staff.  

•  More  constant  and  a@enFve  social  media  use.  

*Note:  The  above  are  just  a  sample  of  all  responses.  

©  Copyright  2012.  GoAbroad.com  LLC    

•  If  it's  used  appropriately,  yes,  I  think  it  can  increase  the  amount  of  parFcipants  who  go  abroad  because  it  increases  exposure  to  program  opportuniFes.  

•  Yes,  we  feel  that  we  are  able  to  have  a  broader  reach  and  we  feel  that  it  has  been  helpful  in  retenFon  once  students  are  selected  to  put  them  in  Facebook  groups.  

•  Yes.  We  inspire  our  students  to  think  about  study  abroad.  

•  Yes,  I  think  social  media  can  help  increase  visibility  of  a  study  abroad  office  and  subsequently  the  number  of  study  abroad  students.  

•  I  hope  so,  but  have  no  concrete  evidence.  We  tried  Twi@er,  but  it  seems  that  our  students  are  not  very  acFve  on  Twi@er.  

•  Yes.  I  think  that  students  relaFng  their  own  experiences  to  other  students  is  more  effecFve  than  we  can  ever  be.  

*Note:  The  above  are  just  a  sample  of  all  responses.  

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

©  Copyright  2012.  GoAbroad.com  LLC    

For  More  InformaFon:  

•  To  learn  more  about  social  media  consulFng  or  management  services  for  internaFonal  educaFon,  please  contact  Kayla  Pa@erson  at  kayla.pa@erson@goabroad.com  

•  To  learn  more  about  CISabroad  and  their  social  media  strategy,  contact  Amber  Ke@mann  at  ake@mann@cisabroad.com  

•  For  quesFons  or  clarificaFon  about  the  survey  or  the  results,  please  email  kayla.pa@erson@goabroad.com  

©  Copyright  2012.  GoAbroad.com  LLC    

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