How to make social media work for your non-profit

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<ul><li><p>From eh? to eect! </p><p>- in social media. </p><p> Beate Srum 2015</p><p>FRII Insamlingsforum</p><p>#Insamlingsforum - @BeateSorum</p></li><li><p>Faroe Islands</p></li><li><p>Faroe Islands</p><p>I havent seen my friends in a while</p></li><li><p>Faroe Islands</p><p>I havent seen my friends in a while</p><p>Den-mark</p></li><li><p>Faroe Islands</p><p>I havent seen my friends in a while</p><p>Den-mark Haha. This will be fun to do to my Norwegian</p><p>friends and family!</p></li><li><p>Faroe Islands</p><p>I havent seen my friends in a while</p><p>Den-mark Haha. This will be fun to do to my Norwegian</p><p>friends and family!</p><p>way north</p></li><li><p>Faroe Islands</p><p>I havent seen my friends in a while</p><p>Den-mark Haha. This will be fun to do to my Norwegian</p><p>friends and family!</p><p>way north</p><p>HAARRGGHHHWE ARE VIKINGS!</p></li><li><p>!Norway in May</p></li><li><p>@th</p><p>ales</p><p>nibs</p><p>oeer</p></li><li><p>@th</p><p>ales</p><p>nibs</p><p>oeer</p></li><li><p>@th</p><p>ales</p><p>nibs</p><p>oeer</p><p>*Boom* - 3,5 million.</p></li><li><p>what sorc</p><p>ery is this?</p><p>!</p><p>https://www.flickr.com/photos/apocalust/5501439248</p></li><li><p>- Every fundraising director in the world, post Ice Bucket</p><p>Make me a viral hashtag please.</p></li><li><p> MeFat chance!</p></li><li><p>(by the way: </p><p>omg watch out for hashtag campaigns!)</p></li><li><p>secret recipe for viral:</p><p>omg!+ +</p></li><li><p>secret ingredient in recipe for viral:</p></li><li><p>secret ingredient in recipe for viral:</p><p>not you.</p></li><li><p>"We have to talk about slacktivism.</p></li><li><p>Polar Plunge: 18-30 years first time donors substantial donations ($25-50)</p></li><li><p>Polar Plunge: 18-30 years first time donors substantial donations ($25-50)</p><p>..and we say they are giving for the wrong reasons?!</p></li><li><p>a middle class wet t-shirt contest </p><p>for sofa clicktivists</p><p>http://blogs.telegraph.co.uk/technology/willardfoxton2/100014135/the-ice-bucket-</p><p>challenge-a-middle-class-wet-t-shirt-contest-for-armchair-clicktivists/ </p></li><li><p>You dont get to call yourself a </p><p>philanthropist after dumping a bucket of </p><p>ice on your headhttp://www.vice.com/</p><p>read/dumping-a-bucket-of-ice-on-your-head-</p><p>does-not-make-you-a-philanthropist-813 </p></li><li><p>Just donate the damn money and </p><p>dont post it online</p><p>http://www.slate.com/blogs/future_tense/2014/08/12/</p><p>icebucketchallenge_you_don_t_need_an_ice_bucket_to_donate_to_al</p><p>s_research.html</p></li><li><p>age</p></li><li><p>age</p><p>profitable for DM aquisition</p></li><li><p>age</p><p>profitable for DM aquisition</p><p>seek us out on facebook! </p></li><li><p>age</p></li><li><p>age</p></li><li><p>age</p></li><li><p>4TIMES MORElikely to DONATE</p></li><li><p>2TIMES MORElikely to VOLUNTEER</p></li><li><p>8 million for #nomakeupselfie</p></li><li><p>8 million for #nomakeupselfiemillion NOK for #HoppiHavet3,5</p></li><li><p>8 million for #nomakeupselfiemillion NOK for #HoppiHavet3,5</p><p>100million $ for #IceBucketChallenge</p></li><li><p>!Slacktivism is a MYTH</p></li><li><p>Communication used to be</p><p>EASY</p></li><li><p>sender receivermessage</p></li><li><p>sender receivermessage</p></li><li><p>sender receivermessage</p></li><li><p>sender receiver</p></li><li><p>CC BY-NC 2.0 http://www.flickr.com</p><p>/photos/tollaksen/328642857/in/photostream/</p><p>You.</p></li><li><p>Everything on the internet is accelerated </p><p>direct marketing.-Unknown from twitter</p></li><li><p>#4 things</p><p>THE BESTdo right</p></li><li><p>1. The best create a unified voice.</p></li><li><p>Why someone needs us is still the same</p><p>Who are you talking </p><p>to? CC BY 2.0 </p><p>https://www.flickr.com/photos/calliope/6025359063/in/photostream/</p></li><li><p>Why someone needs us is still the same</p><p>Who are you to them?</p><p>CC BY 2.0 https://www.flickr.com/photos/calliope/6025359063/in/photostream/</p></li><li><p>Theyare your guide,</p><p>not the channel.</p></li><li><p>identity</p><p>identity</p><p>identityidentity identiy</p><p>identityidentityidentity</p><p>identityidentityidentityidentity</p><p>identityidentity</p><p>identityidentityidentity identity</p><p>identityidentity</p><p>identity identity</p><p>who are you?identity</p></li><li><p>[state] to restrict use of pesticide linked to bee </p><p>deaths [link]</p></li><li><p>The nature lover</p></li><li><p>Enthusiastic Knowledgable Not a professor! A voice for nature Informal Helpful A little geeky</p><p>The nature lover</p></li><li><p>Enthusiastic Knowledgable Not a professor! A voice for nature Informal Helpful A little geeky</p><p>Voice and tone </p><p>create unity</p><p>The nature lover</p></li><li><p>[state] to restrict use ofpesticide linked to bee</p><p>deaths [link]</p></li><li><p>Yes! You have stopped[state] from using this</p><p>pesticide that kills bees!Were buzzzed! [link]</p></li><li><p>We just wanted to reach a younger </p><p>audience </p><p>(Marketing director, paraphrased)</p></li><li><p>http://replygif.net/1288</p></li><li><p>http://replygif.net/1288</p></li><li><p>We just wanted to reach a younger </p><p>audience (Marketing director, paraphrased)</p></li><li><p>Voice creates your personality</p></li><li><p>Tone fits the occasion.</p><p>Voice creates your personality</p></li><li><p>2. The best have </p><p>targeted, strategic communiation.</p></li><li><p>sender receivermessage</p></li><li><p>sender receivermessage</p><p>what do you want to achieve?</p></li><li><p>2015 Week 1 Week 2 Week 3 Week 4JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDesember</p></li><li><p>Facebook What Goal Style Type</p><p>Monday</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course Informative and welcoming</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course Informative and welcoming Link</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course Informative and welcoming Link</p><p>Tuesday</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course Informative and welcoming Link</p><p>Tuesday Impact-story</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course Informative and welcoming Link</p><p>Tuesday Impact-story Sharing - knowledge</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course Informative and welcoming Link</p><p>Tuesday Impact-story Sharing - knowledge Emotional</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course Informative and welcoming Link</p><p>Tuesday Impact-story Sharing - knowledge Emotional Image</p></li><li><p>Facebook What Goal Style Type</p><p>Monday New course out Signups to course Informative and welcoming Link</p><p>Tuesday Impact-story Sharing - knowledge Emotional Image</p><p>Wednesday Ask for text donations Money inResponse-triggering Status</p><p>Thursday Political news Signatures Provocative Link</p><p>Friday Share Xs fundraiser LikesEasy Friday </p><p>entertainment Image</p></li><li><p>honour microcopy - </p><p>write in pairs</p><p>Kilde: http://www.flickr.com/photos/nathaninsandiego/3839051662/sizes/l/</p></li><li><p>Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry</p></li><li><p>blue link of </p><p>death</p><p>Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry</p></li><li><p>blue link of </p><p>death</p><p>Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry</p></li><li><p>blue link of </p><p>death</p><p>Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry</p></li><li><p>important link</p><p>Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 </p><p>Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry to serve food with more fruits and vegetables. Thursday 27th November there will be a prize giving at the town square in the Food Hall where the winners of the 'best garnish / accessories' and 'best finish, quick meal' will be crowned. It will be served tastings from one of the winners and entertainment will be by foodie and artist Jrn Hoel. </p><p>More information and registration: http://www.mathallenoslo.no/hva-skjer/sunn-veimat </p><p>Welcome to the awards ceremony!</p></li><li><p>important link</p></li><li><p>important link</p></li><li><p>Always re-write 5 </p><p>times</p></li><li><p>1. ChronologicalAlways </p><p>re-write 5 times</p></li><li><p>1. Chronological2. Structured Always re-write 5 </p><p>times</p></li><li><p>1. Chronological2. Structured3. Shortened</p><p>Always re-write 5 </p><p>times</p></li><li><p>1. Chronological2. Structured3. Shortened4. Improve language</p><p>Always re-write 5 </p><p>times</p></li><li><p>1. Chronological2. Structured3. Shortened4. Improve language5. That great idea</p><p>Always re-write 5 </p><p>times</p></li><li><p>3. The best will see &amp; listen - become a friend</p></li><li><p>Amanda Palmer</p></li><li><p>25.000 sold</p></li><li><p>25.000 sold</p><p>Record company:</p></li><li><p>25.000 sold</p><p>Record company:</p></li><li><p>25.000 backers on kickstarter</p><p>+</p></li><li><p>25.000 backers on kickstarter</p><p>1.2 million dollars. +</p></li><li><p>Phot</p><p>o: @</p><p>mar</p><p>tiiin</p><p>e</p><p>Real stories</p></li><li><p>5.000</p></li><li><p>REAL emotions</p></li><li><p>CC BY-NC-SA 2.0 https://www.flickr.com/photos/damiel/2498956487</p></li><li><p>#Krafttakmotkreft</p><p>Phot</p><p>o: @</p><p>june</p><p>kimiko</p></li><li><p>20.000 thank yous</p></li><li><p>Thank ALL the donors</p><p>Source: fundraisergrrl.tumblr.com</p></li><li><p>Thank ALL the donors</p><p>Source: fundraisergrrl.tumblr.com</p></li><li><p> Have fun!</p></li><li><p>-4. The best are prepared for anything.</p></li><li><p>1. Discover and confirm 2. Alert and prepare 3. Take control 4. Aknowledge 5. Celebrate and have fun 6. Relax. Enjoy. Have fun!</p></li><li><p>Thanks for listening!</p><p>http://about.me/beatesorum</p><p>Questions? </p></li></ul>