How to make social media work for your non-profit

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Post on 16-Jul-2015

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  • From eh? to eect!

    - in social media.

    Beate Srum 2015

    FRII Insamlingsforum

    #Insamlingsforum - @BeateSorum

  • Faroe Islands

  • Faroe Islands

    I havent seen my friends in a while

  • Faroe Islands

    I havent seen my friends in a while

    Den-mark

  • Faroe Islands

    I havent seen my friends in a while

    Den-mark Haha. This will be fun to do to my Norwegian

    friends and family!

  • Faroe Islands

    I havent seen my friends in a while

    Den-mark Haha. This will be fun to do to my Norwegian

    friends and family!

    way north

  • Faroe Islands

    I havent seen my friends in a while

    Den-mark Haha. This will be fun to do to my Norwegian

    friends and family!

    way north

    HAARRGGHHHWE ARE VIKINGS!

  • !Norway in May

  • @th

    ales

    nibs

    oeer

  • @th

    ales

    nibs

    oeer

  • @th

    ales

    nibs

    oeer

    *Boom* - 3,5 million.

  • what sorc

    ery is this?

    !

    https://www.flickr.com/photos/apocalust/5501439248

  • - Every fundraising director in the world, post Ice Bucket

    Make me a viral hashtag please.

  • MeFat chance!

  • (by the way:

    omg watch out for hashtag campaigns!)

  • secret recipe for viral:

    omg!+ +

  • secret ingredient in recipe for viral:

  • secret ingredient in recipe for viral:

    not you.

  • "We have to talk about slacktivism.

  • Polar Plunge: 18-30 years first time donors substantial donations ($25-50)

  • Polar Plunge: 18-30 years first time donors substantial donations ($25-50)

    ..and we say they are giving for the wrong reasons?!

  • a middle class wet t-shirt contest

    for sofa clicktivists

    http://blogs.telegraph.co.uk/technology/willardfoxton2/100014135/the-ice-bucket-

    challenge-a-middle-class-wet-t-shirt-contest-for-armchair-clicktivists/

  • You dont get to call yourself a

    philanthropist after dumping a bucket of

    ice on your headhttp://www.vice.com/

    read/dumping-a-bucket-of-ice-on-your-head-

    does-not-make-you-a-philanthropist-813

  • Just donate the damn money and

    dont post it online

    http://www.slate.com/blogs/future_tense/2014/08/12/

    icebucketchallenge_you_don_t_need_an_ice_bucket_to_donate_to_al

    s_research.html

  • age

  • age

    profitable for DM aquisition

  • age

    profitable for DM aquisition

    seek us out on facebook!

  • age

  • age

  • age

  • 4TIMES MORElikely to DONATE

  • 2TIMES MORElikely to VOLUNTEER

  • 8 million for #nomakeupselfie

  • 8 million for #nomakeupselfiemillion NOK for #HoppiHavet3,5

  • 8 million for #nomakeupselfiemillion NOK for #HoppiHavet3,5

    100million $ for #IceBucketChallenge

  • !Slacktivism is a MYTH

  • Communication used to be

    EASY

  • sender receivermessage

  • sender receivermessage

  • sender receivermessage

  • sender receiver

  • CC BY-NC 2.0 http://www.flickr.com

    /photos/tollaksen/328642857/in/photostream/

    You.

  • Everything on the internet is accelerated

    direct marketing.-Unknown from twitter

  • #4 things

    THE BESTdo right

  • 1. The best create a unified voice.

  • Why someone needs us is still the same

    Who are you talking

    to? CC BY 2.0

    https://www.flickr.com/photos/calliope/6025359063/in/photostream/

  • Why someone needs us is still the same

    Who are you to them?

    CC BY 2.0 https://www.flickr.com/photos/calliope/6025359063/in/photostream/

  • Theyare your guide,

    not the channel.

  • identity

    identity

    identityidentity identiy

    identityidentityidentity

    identityidentityidentityidentity

    identityidentity

    identityidentityidentity identity

    identityidentity

    identity identity

    who are you?identity

  • [state] to restrict use of pesticide linked to bee

    deaths [link]

  • The nature lover

  • Enthusiastic Knowledgable Not a professor! A voice for nature Informal Helpful A little geeky

    The nature lover

  • Enthusiastic Knowledgable Not a professor! A voice for nature Informal Helpful A little geeky

    Voice and tone

    create unity

    The nature lover

  • [state] to restrict use ofpesticide linked to bee

    deaths [link]

  • Yes! You have stopped[state] from using this

    pesticide that kills bees!Were buzzzed! [link]

  • We just wanted to reach a younger

    audience

    (Marketing director, paraphrased)

  • http://replygif.net/1288

  • http://replygif.net/1288

  • We just wanted to reach a younger

    audience (Marketing director, paraphrased)

  • Voice creates your personality

  • Tone fits the occasion.

    Voice creates your personality

  • 2. The best have

    targeted, strategic communiation.

  • sender receivermessage

  • sender receivermessage

    what do you want to achieve?

  • 2015 Week 1 Week 2 Week 3 Week 4JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDesember

  • Facebook What Goal Style Type

    Monday

  • Facebook What Goal Style Type

    Monday New course out

  • Facebook What Goal Style Type

    Monday New course out Signups to course

  • Facebook What Goal Style Type

    Monday New course out Signups to course Informative and welcoming

  • Facebook What Goal Style Type

    Monday New course out Signups to course Informative and welcoming Link

  • Facebook What Goal Style Type

    Monday New course out Signups to course Informative and welcoming Link

    Tuesday

  • Facebook What Goal Style Type

    Monday New course out Signups to course Informative and welcoming Link

    Tuesday Impact-story

  • Facebook What Goal Style Type

    Monday New course out Signups to course Informative and welcoming Link

    Tuesday Impact-story Sharing - knowledge

  • Facebook What Goal Style Type

    Monday New course out Signups to course Informative and welcoming Link

    Tuesday Impact-story Sharing - knowledge Emotional

  • Facebook What Goal Style Type

    Monday New course out Signups to course Informative and welcoming Link

    Tuesday Impact-story Sharing - knowledge Emotional Image

  • Facebook What Goal Style Type

    Monday New course out Signups to course Informative and welcoming Link

    Tuesday Impact-story Sharing - knowledge Emotional Image

    Wednesday Ask for text donations Money inResponse-triggering Status

    Thursday Political news Signatures Provocative Link

    Friday Share Xs fundraiser LikesEasy Friday

    entertainment Image

  • honour microcopy -

    write in pairs

    Kilde: http://www.flickr.com/photos/nathaninsandiego/3839051662/sizes/l/

  • Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry

  • blue link of

    death

    Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry

  • blue link of

    death

    Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry

  • blue link of

    death

    Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12 Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry

  • important link

    Welcome to awards ceremony in the "NM in healthy street food 2014" Thursday 27 November at. 12

    Opplysningskontoret for fruit and vegetables - frukt.no have for the first time held NM in healthy street food where the purpose is to motivate players in the fast food industry to serve food with more fruits and vegetables. Thursday 27th November there will be a prize giving at the town square in the Food Hall where the winners of the 'best garnish / accessories' and 'best finish, quick meal' will be crowned. It will be served tastings from one of the winners and entertainment will be by foodie and artist Jrn Hoel.

    More information and registration: http://www.mathallenoslo.no/hva-skjer/sunn-veimat

    Welcome to the awards ceremony!

  • important link

  • important link

  • Always re-write 5

    times

  • 1. ChronologicalAlways

    re-write 5 times

  • 1. Chronological2. Structured Always re-write 5

    times

  • 1. Chronological2. Structured3. Shortened

    Always re-write 5

    times

  • 1. Chronological2. Structured3. Shortened4. Improve language

    Always re-write 5

    times

  • 1. Chronological2. Structured3. Shortened4. Improve language5. That great idea

    Always re-write 5

    times

  • 3. The best will see & listen - become a friend

  • Amanda Palmer

  • 25.000 sold

  • 25.000 sold

    Record company:

  • 25.000 sold

    Record company:

  • 25.000 backers on kickstarter

    +

  • 25.000 backers on kickstarter

    1.2 million dollars. +

  • Phot

    o: @

    mar

    tiiin

    e

    Real stories

  • 5.000

  • REAL emotions

  • CC BY-NC-SA 2.0 https://www.flickr.com/photos/damiel/2498956487

  • #Krafttakmotkreft

    Phot

    o: @

    june

    kimiko

  • 20.000 thank yous

  • Thank ALL the donors

    Source: fundraisergrrl.tumblr.com

  • Thank ALL the donors

    Source: fundraisergrrl.tumblr.com

  • Have fun!

  • -4. The best are prepared for anything.

  • 1. Discover and confirm 2. Alert and prepare 3. Take control 4. Aknowledge 5. Celebrate and have fun 6. Relax. Enjoy. Have fun!

  • Thanks for listening!

    http://about.me/beatesorum

    Questions?