how to make social media work for you

How to Make Social Media Work for You Presented by

Kayla Pa'erson GoMedia Coordinator, GoAbroad.com

kayla.pa@[email protected]

Amber Ke'mann

Senior University RelaFons Coordinator, CISabroad

ake@[email protected]

© Copyright 2012. GoAbroad.com LLC

Overview •  The following slides outline the results for a survey that was sent out on SECUSS-‐L in April 2012

•  The survey asked several quesFons about social media, and how different organizaFons are using social media

•  The survey yielded a total of 86 respondents

•  The survey results were used to present a poster session at the Technology Fair at NAFSA 2012 in Houston, Texas


•  Blog posts, cross post on FB from website and blogs, Flickr and YouTube. We also highlight things on FB that are appropriate to our audience.

•  Updates on events, scholarships, interesFng blogs/stories, sharing relevant informaFon & events from other university departments, posFng student interviews/videos that we've created (YouTube, and then posFng the link to Facebook and Twi@er).

•  We post weekly blog updates, and target other campus departments and organizaFons through shares/retweets and conversaFon in hopes that they will return the favor when we post ads about events or our programs.

•  We ask for Facebook updates from abroad, create promoFonal videos and post to Facebook and YouTube, create animaFons with Xtranormal, give happenings out via Facebook, and don't really use our Twi@er account at all.

•  Frequent Facebook posts, photo contest judging on Facebook, student blogs, class presentaFons aided by YouTube.

*Note: The above are just a sample of all responses.


•  With such a small staff, our social media efforts are mainly handled by our student peer advisors.

•  We would love to have a Pinterest page and a more robust Facebook presence, we just simply don't have enough staff to do all the things we would like to do with social media.

•  Pinterest, more strategic about what we post.

•  I'd like to have a plan for social media, but that is something we haven't had Fme to create.

•  We would like to have more videos to post but it is budgetary challenge.

•  We'd love to explore social media but have too small of a staff.

•  More constant and a@enFve social media use.



•  If it's used appropriately, yes, I think it can increase the amount of parFcipants who go abroad because it increases exposure to program opportuniFes.

•  Yes, we feel that we are able to have a broader reach and we feel that it has been helpful in retenFon once students are selected to put them in Facebook groups.

•  Yes. We inspire our students to think about study abroad.

•  Yes, I think social media can help increase visibility of a study abroad office and subsequently the number of study abroad students.

•  I hope so, but have no concrete evidence. We tried Twi@er, but it seems that our students are not very acFve on Twi@er.

•  Yes. I think that students relaFng their own experiences to other students is more effecFve than we can ever be.



For More InformaFon:

•  To learn more about social media consulFng or management services for internaFonal educaFon, please contact Kayla Pa@erson at kayla.pa@[email protected]

•  To learn more about CISabroad and their social media strategy, contact Amber Ke@mann at ake@[email protected]

•  For quesFons or clarificaFon about the survey or the results, please email kayla.pa@[email protected]


how to make social media work for you

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