Intro to Social Media: How to Make it Work for You

Download Intro to Social Media: How to Make it Work for You

Post on 12-May-2015

278 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 1.1Intro to Social MediaHow to Make it Work for You

2. 2 What is social media?Some definitions: Virtual platforms for interaction, engagement andnetworking where individuals can share content,opinions, insights, experiences, perspectives andmedia themselves. Communication channels that are focused on therelationships, conversations and collaborationsbetween two or more people.Source: Howard Greenstein (Harbrooke Group), Social Media Strategist 3. 3 What is social media?Social Media Classification:1. Social Networks2. Blogs/Microblogs 3. Collaboration Sites 4. 4What is Social Media?Social Media Classification:4. Media Content Sharing5. Social Bookmarking6. Review Sites 5. 5 What is Social Media?Social Media Breakdown:Facebook Users: 845+ million users Best for: Interacting on a more personal level withcontacts What to share: Status updates, photos/videos, blogposts, Q&As Timeline: Tell your virtual story through photos,friendships and personal milestonesSource: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/ 6. 6 What is Social Media?Social Media Breakdown:Twitter Users: 140 million users tweet on average 340million tweets per day Best for: Short updates; monitoring conversations What to share: Links to content, hashtags (#),questions and conversations Hashtags: Use the # symbol to markkeywords/topicsSource: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/ 7. 7 What is Social Media?Social Media Breakdown:LinkedIn Users: 150+ million users Best for: Developing professional connections;showcasing accomplishments What to share: Relevant content to connections orgroup members Groups: Create/join discussions about your industrySource: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/ 8. 8 What is Social Media?Social Media Breakdown:Google+ Users: 100+ million users, Avg. 625,000 daily users Best for: Starting conversations and including thosein your circle What to share: Photos/video, blog posts, and links Circles: Organize contacts into groups and targetyour messages to specific contacts separatelySource: Zintro, http://mashable.com/2012/04/16/social-networks-tips-infographic/ 9. 9 Why Social Media MattersGrowth and Popularity:Source: Search Engine Journal, http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/ 10. 10 Why Social Media MattersGrowth and Popularity: 70%+ of building industry professionals use socialmedia tools for business purposes at least onceevery few months More than 15% use social media daily LinkedIn (52.9%) and Facebook (42.2%) are themost popular networks among building professionalsSource: Professional Builder survey, July 2011 11. 11 Why Social Media MattersNetworking without Borders: Opportunity to create a virtual rolodex that extendswell beyond your personal network of friends, familyand coworkers Ability to engage in (or create) an online communitythat gives you access to individuals (or businesses)with similar interests Means to supplement face-to-face interactionsanytime, anywhere 12. Join the DiscussionHow to Join LinkedIn 13. Join the DiscussionCustomizing Your Profile 14. Join the DiscussionCustomizing Your Profile 15. Join the DiscussionCustomizing Your Profile 16. Join the DiscussionCustomizing Your Profile 17. Join the DiscussionCustomizing Your Profile 18. Join the DiscussionCustomizing Your Profile 19. Join the DiscussionCustomizing Your Profile 20. Join the DiscussionHow to Add Connections 21. Join the DiscussionHow to Join Groups 22. Join the DiscussionHow to Start Your Own Discussions 23. Join the DiscussionHow to Participate in Discussions 24. Join the DiscussionHow to Add Connections from Groups 25. 25 Join the DiscussionWhat Were Talking About: Building Information Modeling (BIM) Daylighting Tornado Hazard Mitigation Conference Travel ArrangementsWhat Were Going to Talk About: Conference keynote speaker Michael Collins FTC Green Guides NFRC IVP 26. 26Questions?Sam SinkhornAAMAs Communications CoordinatorE: ssinkhorn@aamanet.orgP: 847.303.5858 x224

Recommended

View more >