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MASSIVEMUSIC BRAND IDENTITY GUIDELINES Version 2.0

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  • MASSIVEMUSICBRAND IDENTITYGUIDELINES

    Version 2.0

  • 1 Introduction

    Our brand identity is the face and personality we present to the global community. Its as important as the music we make and the services we provide. Our identity is the total effect of our logo(s), products, brand names, trademarks, website, social media, presentations and parties/events: everything that represents us.

    Because the MassiveMusic (MM) brand cannot be compromised, weve created this guide to provide all the pertinent specifications you need to maintain its integrity.

    The guidelines in this document are not meant to inhibit, but to improve the creative process. In fact, when used correctly, they help to energize and invigorate the brand. By following these guidelines, the materials you create will represent MassiveMusic cohesively to the world.

    We have tried to provide guidelines that are easy to follow. Whenever questions arise, please ask Steve Johnsen at MM Amsterdam for more information or contact The Stone Twins,the agency behind the MM Brand (theyll try to answer asquick as possible but, you know what theyre like).

    Thank you in advance for your help in following these simple rules.

    MassiveMusic.

    Note: We employ the initialism MM to representMassiveMusic throughout this document as were too lazy to type MassiveMusic all the time.

  • 2

    MASSIVEMUSIC BELIEVES INTHE SOCIAL VALUE OF MUSIC AND HOW THIS TRANSFORMSTHE WAY PEOPLE CONNECT AND INTERACT WITH BRANDS.

    Brand Positioning Statement

  • 3

    MUSIC IS THROBBING IN OUR VEINS,AND RINGING IN OUR EARS.

    MUSIC IS HOW WE COMMUNICATE,AND BRING PEOPLE TOGETHER.

    MUSIC CONNECTS TO MEMORIES,AND TAKES US SOMEWHERE ELSE.

    MUSIC CAUSES US TO WIGGLE,JUMP, AND SHOUT YEEHAW!

    MUSIC IS WHO WE ARE,AND HOW WE LIVE OUR LIVES.

    IN FACT, MUSIC IS OUR LIFE,AND WHAT WE DO.

    WE ARE MUSIC.MASSIVEMUSIC.

    MM Manifesto This Manifesto is a declaration of the intentions, spirit and viewsof the best-looking music agency in the world. Everyone atMM is obligated to recite (or even sing) this text on a daily basis.

  • 4 Contents

    BRAND IDENTITY ELEMENTSMM LOGOMM LOGO WITH WORDMARKCLEAR SPACEMINIMUM SIZEMM TYPOGRAPHYMM COLOUR PALETTEMM TONE OF VOICE

    APPLICATIONSVARIOUS APPLICATIONSWEBSITEDIGITAL NEWSLETTERPOWERPOINT/KEYNOTEE-MAIL SIGNATURESOCIAL MEDIASHOWREEL/CASE-STUDY FILMSTATIONERYSPONSORED APPLICATIONSINSPIRATIONDYNAMIC LOGO

    CONTACT

    05

    06

    08

    09

    10

    12

    14

    16

    20

    22

    24

    26

    27

    28

    29

    32

    33

    38

    42

  • 5 The MassiveMusic logo, affectionately known as the MM Squiggle,is the cornerstone of our visual or brand identity. The form consistsof two conjoined Ms to suggest sound waves.

    The MM logo is our signature and should never be re-drawn or modified under any circumstances. Please always use master artwork when reproducing the MM logo. Otherwise, we will force you into a dark room with Miley Cyrus hits played on a continuous loop at an excruciating volume.

    MM Logo

  • MassiveMusic

    MassiveMusicLondon

    MassiveMusicPress Room

    MassiveMusicBroadcast Design

    MassiveMusicResearch

    SonicBranding Events MassiveMannschaft

    MassiveMusicAmsterdam

    MassiveMusicNew York

    MassiveMusic Amsterdam

    Combination/Lock-Up

    Logo/Squiggle

    Wordmark/Name(Akzidenz-Grotesk Bold)

    6 MM Logo with Wordmark:Stacked Version (Variations)

    These versions of the MM logo (consisting of the MM Squiggleand a simple wordmark) may be employed when an audienceis unfamiliar with the MM Brand, or cant understand semiotics.

    The precise position and proportion of all the elements arefixed and must always be reproduced in the set relationshipshown here. Please always ensure you are using the correct artwork for your application.

  • MassiveMusic Combination/Lock-Up

    Logo/Squiggle Wordmark/Name (Akzidenz-Grotesk Bold)

    *Nickname = MM Squiggle

    MassiveMusic Press Room

    MassiveMusic Broadcast Design

    MassiveMusic Research

    Sonic Branding

    MassiveVoices

    Etc

    7 This version of the MM logo consists of the MM Squiggle,and a wordmark that is aligned with the X-height. This alternate version may be employed at your discretion, but is particularly suited for horizontal formats (such as the side of a drumstickor a bullet train).

    MM Logo with Wordmark:Horizontal Version (Variations)

  • MassiveMusic Amsterdam

    Combination/Lock-Up

    XX X

    X

    X

    MassiveMusic X X XX

    X

    XX X

    X

    X

    8 MM Logo: Clear Space

    To ensure the integrity and visibility of the MM brand, the MMlogo must always be kept clear of competing text, images and graphics. Think of it like the stage position of band members:from Jagger to Jay-Z, the frontman consistently demands a minimum clear space during a performance.

    All versions of the MM logo must be surrounded on all sidesby a space equal in size to the X-height of the Squiggle.

  • MM Logo + Wordmark:Stacked Version15mm (actual size)

    10mm (Horizontal Version)

    15mm (Stacked Version)

    MM Logo + Wordmark:Horizontal Version10mm (actual size)

    MM Logo10mm (actual size)

    9 MM Logo: Minimum Size

    To further ensure legibility and visibility, the MM Squiggle should never be reproduced at a size of less than 10mm in width.

    For the Horizontal version of the MM logo, the minimum size ofthe Squiggle must not be smaller than 15mm in width.

  • 10 Typography (or the arrangement of type) plays an important rolein communicating an overall image and quality. Careful use of typography reinforces our personality, and ensures clarity andharmony in all MassiveMusic communications.

    ITC Lubalin Graph Extra Light is our primary typeface. It shouldalways be set in capital letters and employed as the headline font.The Book version can sometimes be used for support.

    MM Typography:Primary Typeface ITC Lubalin Graph

    Lubalin Graph is a slab serif typeface, where the serifs are unbracketed and similar in weight to the strokes of the letters.The typeface was designed by Herb Lubalin and Edward Benguiat, whilst they were listening to The Way We Were by Barbra Streisand, in 1974.

    A usage licence can be purchased at www.linotype.com

    ABCDEFGHIJKLMM NOPQRSTUVWXYZABCDEFGHIJKLMM NOPQRSTUVWXYZ

    ITC Lubalin Graph BT Extra Light

    ITC Lubalin Graph BT Book

  • 11

    abcdefghijklmmnopqrstuvwxyzABCDEFGHIJKLMMNOPQRSTUVWXYZ

    abcdefghijklmmnopqrstuvwxyzABCDEFGHIJKLMMNOPQRSTUVWXYZ

    Just like band members, typefaces have different personalities and perform specific roles. Akzidenz-Grotesk (Bold and Regular) is our supporting typeface and used for body copy. As a sans-serif, it is neutral, workmanlike and does not demand too much attention (just like a good bass player).

    The consistent use of the two MM typefaces allows our friends/clients to readily recognise communication from MassiveMusic.

    MM Typography:Secondary Typeface Akzidenz-Grotesk

    A usage licence can be purchased at www.bertholdtypes.com

    Berthold Akzidenz Grotesk Pro Bold

    Berthold Akzidenz Grotesk Pro Regular

  • CMYK: 0/0/0/100

    12 Colours, like typefaces, lead to easy recognition when used consistently. The MM colour palette was carefully chosen to give a cohesive brand identity.

    MMs primary colour palette is comprised of two colours: MM Orange and MM Black. The MM logo should be reproduced in the most vibrant orange possible. Colour occurs in many forms, e.g. as printing ink on paper, as foil for a DJ bag and pixels on a screen. This document outlines colour specifications for all media, except tattoo inks/pigments.

    MM Colour Palette:Primary

    RGB: 255/55/0 CMYK: 0/75/100/0Pantone: Orange 021 C

    RGB: 0/0/0 CMYK: 0/0/0/100Pantone: Black

    In some situations, it may not be possible to reproducethe MM logo in orange - if so: please reproduce the logoin 100% black, and never a tint. Thanks.

  • 13 As mentioned previously, colour is one of the most powerful visual components of a companys brand. Colour inspires emotion and provides clear and immediate recognition. The below palette shows the complimentary colours for the MM brand identity.

    These colours are generally associated with energy, excitement, and the skin tones of Oompa Loompas.

    MM Colour Palette:Secondary

    RGB: 255/100/0 CMYK: 0/60/100/0

    RGB: 255/80/55CMYK: 0/70/80/0

    RGB: 255/25/55CMYK: 0/90/80/0

    RGB: 220/20/60CMYK: 100/0/0/0

    RGB: 255/0/0CMYK: 0/90/90/0

    RGB: 255/150/20CMYK: 0/40/90/0

    RGB: 210/105/30CMYK: 0/50/86/18

    Note: White is an important colour in the brand identity (e.g. stationery items) that is used to create contrast and an open feeling. Alternatively, a dominant use of black (e.g. website)is used to create an atmosphere of sophistication and innovation.

  • 14 MassiveMusics communications get straight to the point withan attitude of confidence and intelligence, sprinkled with a littlebit of irreverence. MassiveMusic communicates in a voice thats more conversation than corporation.

    Tone of Voice

    THE MM TONE OF VOICE CAN BE DESCRIBED AS

    SERIOUS FUN

  • SO, HOW DO ALL THESE BRAND ELEMENTS WORK TOGETHER?

    Applications

    SO, HOW DO ALL THESE ELEMENTSCOME TOGETHER?

  • ???Inspiration16 Various Applications

  • ???Inspiration17 Cannes Party

  • 18 Car with bullet holes

  • 19 Amsterdam Office

  • 20 Website The design of the MM website adheres to durable and functional modernist principles (a less is more philosophy). Just likegreat rhythm sections, the design provides a foundation to allowthe award-winning showreel to revel in its glory.

  • 21

    International greetingsto convey the multinational nature of MassiveMusic

    Website(Copywriting + Creative)

    Creative copywriting plays an important, yet subtle, role in theMM website. Unique features such as Image ON/OFF and the dynamic Brand Proposition statement amplify the creativity, funand irreverence of the people behind MassiveMusic.

    Dynamic Brand Proposition:based on iconic song lyrics.

    Unique Image ON/OFF feature highlights the music/soundscapes.

  • 22 Digital Newsletter For the email newsletter, the template design follows a strict grid to allow the great projects to shine. Once again, copywriting plays an important role in conveying personality and attitude.

    ZDRAVO

    CIAO

    SALUT

  • 23

    Note: even the disclaimer text andsocial-media icons are an opportunityfor wit and irreverence.

    CONTACT

    LEGAL STUFF

  • RFP RESPONSE SONIC BRANDING PROJECT PROPOSAL 26.11.14

    DEFINING ABCS AUDIO IDENTITY

    RFP RESPONSE SONIC BRANDING PROJECT PROPOSAL 26.11.14

    MassiveMusic is a music agency with offices in Amsterdam, London, New York, LA and Shanghai. We believe that the power of music within a branded world is ever growing. Music can play a vital role in achieving a more emotional and profound connection between brands and their audiences. We love making this happen. Working with a network of creative-, strategy- and legal/rights experts. By searching, writing and producing music for picture. Working with scouts, acts and a huge pool of exclusive composers and sound designers, all over the world.

    ABOUT

    RFP RESPONSE SONIC BRANDING PROJECT PROPOSAL 26.11.14

    We at MassiveMusic have been working closely with the partners since 2012 to assist with the audio part of the development of a brand refresh for ABC. We incorporated our own unique approach to sonic branding. With the partners visual development process, we have now reached a point where the actual creation of the sonic branding assets and deliverables can be created. This RFP response aims to provide a brief overview of MassiveMusic, its operational structure, experience and credentials, along with a review of our work on the ABC sonic branding so far.

    INTRODUCTION

    RFP RESPONSE SONIC BRANDING PROJECT PROPOSAL 26.11.14

    MUSIC COMPOSING & PRODUCTION SOUND DESIGN SEARCH & LICENSING SONIC BRANDING MUSIC STRATEGY MUSIC CONSULTANCY LEGAL & MANAGEMENT MUSIC MARKETING MUSIC INTELLIGENCE TALENT A&R VOICE CASTING

    CORE SERVICES

    24 Business presentations to potential or existing partners aremost effective when there is consistency in how MM brand assets are used. Please use the available PPT and Keynote templates,and never ever use those cheesy twirl animations!

    ITC Lubalin Graph BT Extra Light can be used for lead copy.

    Powerpoint/Keynote Presentations

  • THE MASSIVEMUSIC TEAM

    SONIC BRANDING SPECIALISTS

    PAUL REYNOLDS MANAGING DIRECTOR

    First Record Hangin Tough, NKOTBFav Album Homework, Daft PunkFavourite Noise WhooompSkills Endurance

    NICO STEIGERMANAGING DIRECTOR

    First Record New Song, Howard JonesFav Album Violator, Depeche ModeFavourite Noise BoingSkills Bicycle Repairman

    LUC VAN STIPHOUTACCOUNT DIRECTOR

    First Record Feel The Rhythm, Def La Desh Fav Album Whats Going On, Marvin GayeFavourite Noise Ocean wavesSkills Making the cut

    MICHIEL CREMERSHEAD OF SONIC BRANDING

    First Record Hangin Tough, NKOTBFav Album Homework, Daft PunkFavourite Noise WhooompSkills Endurance

    LONDON OFFICE

    MassiveMusic Amsterdam 5

    LOCATIONS & TIMELINE

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    2000 2005 2007 2009

    MassiveMusic Amsterdam 7

    $MassiveMusic Amsterdam 6

    3SONIC SCANThe fi rst step was to gather as much information as possible,to make sure we knew where we were going. This sonic scan consisted of:

    An historical audit: an in depth evaluation of the audio that was used for the ABC brand in the past and what is used today.A benchmark audit: an analysis of the competitive landscape in the audible domain.Touch point analysis: a list of needed deliverables and possible utilities of the new Colagtes sound.Brand analysis: an analysis of the initial briefi ng, the brand book, the style guide, the brand values, the target group, the mission statement, the strategic visions, etc.

    1

    2

    3

    4

    MassiveMusic Amsterdam 8

    RFP RESPONSE SONIC BRANDING PROJECT PROPOSAL 26.11.14

    XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXX

    HEADING #1

    1

    RFP RESPONSE SONIC BRANDING PROJECT PROPOSAL 26.11.14

    XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXX

    HEADING #1

    1

    RFP RESPONSE SONIC BRANDING PROJECT PROPOSAL 26.11.14

    XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXX

    HEADING #1

    1

    RFP RESPONSE SONIC BRANDING PROJECT PROPOSAL 26.11.14

    XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXX

    HEADING #1

    1

    25 Powerpoint/Keynote Presentations

  • Hey Mike,

    Thanks for your e-mail!

    Wednesday is perfect for me. Shall we do 15.30? NB: Hans is on holiday and although, Joep is working half-days the next weeks, Ill ask him if he can join us. But, lets get things going indeed.

    Ill share the list of required items after this e-mail.

    Thanks again - have a great weekend!Steve

    Steve Johnsen MassiveMusic Amsterdam

    Oostenburgervoorstraat 85, 1018 MP Amsterdam, The NetherlandsT: +31(0) 20 4272 432 M: +31(0)6 2481 5590

    Steve JohnsenTo: Mike RotchCc: Joep Beving, Hans BrouwerRe: MassiveMusic Brand Expression

    26 Email Signature

    MassiveMusic Amsterdam

  • 27 For all social media pages, please use the MM logo as the Profile Photo. The Cover-Picture/Header can use a key image from acurrent campaign. The result is a brand identity that is unified yet not uniform; coherent but not monotonous. A bit like Lady Gaga, actually.

    Social Media(Facebook/Twitter/Google+)

    Always use theMassiveMusiclogo as theProfile Photo

    Celebrate the MM showreel by regularly updating the Cover Photo witha key image from a current campaign.

  • We at MassiveMusic love working with Wieden+Kennedy

    Similar to the MM website, employ the filter option turn off image to emphasise the soundtrack.

    Sometimes subtitles can be used for added effect.

    For titles use the font ITC Lubalin Graph, set in Caps.

    The end frame should always feature the MM logo with wordmark (stacked version), positioned in the center of the screen.

    MassiveMusic

    PGPG CC II8888 8888

    PGPG CC II8888 8888Not suitable for thoseaged 88 and older

    Material only suitablefor Creatives and their Clients

    Special MM disclaimer text at start

    28 For showreels and case-study films, please position theMM logo in the top left of the screen and colour it whitewith a 40% transparency.

    To convey the witty and irreverent MM tone-of-voice, the useof a MM disclaimer as an opening frame is encouraged.Treat the messaging in a minimal and confident manner.Use strong, bold typography thats not afraid to speak out.

    WHAT DO WE DO?WOW

    Showreel/Case-Study Films

  • MassiveMusic

    Auke RiemersmaFirst Record Lovesexy, Prince

    Favourite Album Court Of The Crimson King

    Favourite Noise Moog filtersweep

    Skills Recording, mixing and remixing

    MassiveMusic

    Dieuwertje HeuvelingsFirst Record Sorry Mrs. Jackson, Outkast

    Favourite Album Rumours, Fleetwood Mac

    Favourite Noise Harmonica

    Skills Soccer on heels

    MassiveMusic

    Moos LamerusFirst Record Superfly, Curtis Mayfield

    Favourite Album Lions, The Black Crowes

    Favourite Noise Pinch Harmonic

    Skills Handstand

    Hans Brouwer

    MassiveMusic AmsterdamOostenburgervoorstraat 85 1018 MP Amsterdam The Netherlands T: +31 (0)20 4272 432 F: +31 (0)20 4227 989

    M: +31 (0)6 123 456 78E: [email protected]

    www.massivemusic.com

    MassiveMusic

    Nico SteigerFirst Record Trio, Trio

    Favourite Album It changes daily...

    Favourite Noise Kapow!!

    Skills Neutrality

    MassiveMusic

    Mark AdairFirst Record Bad, Michael Jackson

    Favourite Album A Night At The Opera, Queen

    Favourite Noise Monkeys (Oh oh ahh ahhh)

    Skills Fast, accurate typing

    MassiveMusic

    Tommy ZeeFirst Record The Chase, Giorgio Moroder

    Favourite Album It Takes a Nation..., Public Enemy

    Favourite Noise Voices inside my head

    Skills Making it interesting

    MassiveMusic

    Tracey-Lee PermallFirst Record Karma Chameleon, Culture Club

    Favourite Album Way too many to mention...

    Favourite Noise Waves lapping on sand

    Skills Librarian

    29 The brand identity of MassiveMusic is often first established with a business card - so please, never underestimatethe importance of making a favourable first impression.

    The MM business cards feature illustrations of each member of staff, and a listing of their musical tastes to conveythe passion for music that is at the heart of MassiveMusic.

    Stationery(Business Cards)

  • Plea

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    MassiveMusic Amsterdam Oostenburgervoorstraat 85, 1018 MP Amsterdam, The Netherlands.T +31(0)20 427 2432 F +31(0)20 422 7989 E [email protected] www.massivemusic.comING 0000000 SWIFT ABCDNL21 IBAN NL00ABCD0000000000 KvK Amsterdam 00000000 BTW/VAT NL000000000A00

    Super AgencyAtt: Ura Snotball143 Abcdegghij AvenueAB1 2AB LondonUnited Kingdom

    Amsterdam, November 12, 2013Quote: AB1234567Ref: AB12-0000 - Alan Smithee Monster BO renewal

    Dear Ura,Thanks for your request.Hereby our quote for the renewal of the music rights.

    Music usage: X,XXX.XXTerritory: EuropePeriod: 1 monthMedia: TV, Total digital package (client website, internet paid media, UGC sites)Buyout amount: XXX.XXTrack title: Monster

    Best regards,

    Steve JohnsenMassive Music

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    MassiveMusic Amsterdam Oostenburgervoorstraat 85, 1018 MP Amsterdam, The Netherlands.T +31(0)20 427 2432 F +31(0)20 422 7989 E [email protected] www.massivemusic.comING 0000000 SWIFT ABCDNL21 IBAN NL00ABCD0000000000 KvK Amsterdam 00000000 BTW/VAT NL000000000A00

    ABC AgencyAtt: Yuri NaterApita Quiasimin Perferum123-ii00 ABCDState Country

    Amsterdam, 12 December 2013Quote: AB1234567Ref: AP1104817 Campaign XXXX Pro

    Dear Yuri,Thanks for having us involved in the X project.Hereby the quote for the production and buy-out:

    Costs ResearchMassiveMusic un-used moods (per search): XXX.XX Music / mood search:

    Apita quiasimin perferum aperehentus sus et de perum raecti,consequid eles dolupiet, quisimi, si dendandit dellorpore repudae,perchien tiatur aut offi ctur d eos se. XXX.XXProductions Costs - per track 45 X,XXX.XX

    1st Adjustment: XXX.XX Final fee 1 track: XXX.XX Cutdowns: XXX.XX p/cutdown Demo: XXX.XX

    Apita quiasimin perferum aperehentus sus et de perum raect onsequideles dolupiet, quisimi, si dendandit dellorpore repudae perchitiaturoffi ctur Id eos serum, ut repre nimusan imporepuda quunt doluptatiosvoluptio quod mint, quunt ant et licimag natiscia qui bea cullor a aut qui dolenda erchili quatur. Obit, volorum qui volut estium aut quia quoto quam eum alitibus que nons eque nia doloraepe.

    Productions Costs - per track 45 XXX.XX1st Adjustment XXX.XXFinal fee 1 track: XXX.XXCutdowns: XXX.XX p/cutdownDemo: XXX.XX

    I hope this information reaches you well.If you have any questions, please let me know.

    Best Regards,

    Steve JohnsenMassive Music

    30 Wherever you are located around the world, please use ourcorporate templates for the letterhead.*

    All correspondence is to be set in Akzidenz-Grotesk (Bold& Regular), the MM secondary typeface: Size 10/12pt leading,flush left. If this typeface is not available, please use Arial a bastard font freely found on all Mac and PC platforms.

    Stationery(Letterhead)

    * Imagine, in former times, these items were printed with shiny inks on fancy paper. You could actually touch and smell them.

  • 31 As with the majority of applications, it is not just the bold graphic styling, but the witty, irreverent and engaging copywriting that forms an integral part of the MM brand identity.

    In the example shown, simple stickers contain messages for the postman or courier.

    Stationery(Address Stickers)

  • 32 The examples below show how the MM logo can be used when MassiveMusic is an endorsed or sponsored partner.

    As noted, there are two versions of the MM logo: stacked & horizontal. These can be presented in different ways as illustrated below.

    Sponsored Applications (Logo with Wordmark)

    MassiveMusic

    Message: Arum rat. Rerum re num quodia erum rem ea peribus, ipsam iur, as et es erum harum rae volores sincillab imporrunt acero ea sapis ditius doluptas untis evelenis aborepe rovidunt raest aut audigendi dolo voloremporem as adisci ocabores id molorum nus unt vero quatur, sam doluptiam.

    MassiveMusic

    MESSAGE

    Sponsored by

    Event

    Production Company Drink Company

    Event Company

    MassiveMusic

    PARTNERS

    INTERNATIONALCONFERENCE

    Production Company Production CompanyDrink Company

    Drink Company

    Event Company

    ANADVERTISING

    AGENCY

    MassiveMusic

  • MASSIVEMUSIC PRESENTS

    ADCN BASEMENT PARTYCINNAMAN AND MR WIX

    KOORZAAL / CONCERTGEBOUW26.04.2012 / FROM 23.00

    YO!WHATSUP

    MASSIVEMUSICTO THE POINTFRIDAY 19TH JULY 2013MUZIEKGEBOUWTICKETS AT MASSIVEMUSIC.COM

    33 Make the messaging stand out by using confident and bold typography. Make the copy memorable and engaging.

    Despite some of the rules earlier in this document, dont be so precious when using the MM logo and typefaces: be original and playful!

    Posters

    Note: weve borrowed the image on the left from ourgood friend Parra (who owns all copyright and is probablygoing to sue us now).

  • MASSIVE PARTY

    MASSIVE PARTY10.10.12

    MASSIVE MUSIC: NOW PLAYING NEW YORK

    MassiveMusic

    OUR MUSIC IS 100% BEEF

    NOHORSE-

    SHIT.

    34 Posters

  • 35 Flyers

  • 2

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    36 Inspiration

  • 37 T-Shirts

  • 38 Despite some of the aforementioned rules, the MM brandis also fluid and dynamic. Sometimes, the MM logo doesnthave be in orange - and even the graphic form may be altered.To avoid trouble from Hans, please check with Steve aboutsuch playful and expressive design approaches.

    Dynamic Logo

  • 39 Dynamic Logo

  • 41 So, whats happening? Aahh, now, are you going to go ahead and have those MM reports for us this afternoon?

  • 42

    Design + Text: The Stone Twins, Amsterdam 2015

    Questions?

    If you have any questions about this guide,or just feel lonely, please contact: Steve Johnsen at MassiveMusic Amsterdam.

    [email protected]: +31(0) 20 4272 432

    MassiveMusic AmsterdamOostenburgervoorstraat 851018 MP AmsterdamThe Netherlands