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Logo & Brand Identity Guidelines Logo & Brand Identity Guidelines Prepared 10/05/17 By Signarama-FDL

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  • Logo & Brand Identity Guidelines

    Logo & BrandIdentity Guidelines

    Prepared 10/05/17 By Signarama-FDL

  • Contents

    Contents

    1.0

    1.0 Contents2.0 Logo Specifics3.0 Typography Details4.0 Color Specifics5.0 Logo Styles (Building Supply)5.1 Logo Styles (Oval)5.2 Logo Styles (Supply. Happiness.)6.0 Logo Practices

    Logo & Brand Identity Guidelines

  • Logo Specifics

    Logo Specifics

    2.0

    Grey stripped area indicatesSafe Zone. Other graphicaland visual elements can besafely positioned up to the

    adjoining Blue area.

    Blue indicates Clear Space.The blue area must be kept

    free of all other graphical andvisual elements.

    Logo Clear SpaceThe minimum required Clear

    Space is defined by themeasurement equal to theheight of the uppercase “B”

    of “Building Supply.”

    Logo & Brand Identity Guidelines

  • Typography Details

    Typography Details

    3.0

    Raleway(Extra Bold)

    [email protected]#$%^&*()?

    ABCDEabc123

    FGHIJKLMNOPQRSTUVWXYZ

    defghijklmnopqrstuvwxyz

    CopperplateGothic

    (Regular)

    [email protected]#$%^&*()?

    ABCDEabc123

    FGHIJKLMNOPQRSTUVWXYZdefghijklmnopqrstuvwxyz

    Logo & Brand Identity Guidelines

  • Color SpecificsLogo & Brand Identity Guidelines

    Color Specifics

    4.0

    Pantone Reflex BluePROCESS

    SCREEN

    WEB

    C100 M95 Y13 K9.5

    R0 G29 B135

    HTML001D87

    WhitePROCESS

    SCREEN

    WEB

    C0 M0 Y0 K0

    R255 G255 B255

    HTMLFFFFFF

    Pantone 2388PROCESS

    SCREEN

    WEB

    C100 M74 Y0 K0

    R43 G86 B163

    HTML2B56A3

    Pantone 297PROCESS

    SCREEN

    WEB

    C65.6 M0 Y6 K0

    R114 G193 B228

    HTML72C1E4

    Pantone 2013PROCESS

    SCREEN

    WEB

    C0 M49.5 Y100 K0

    R224 G147 B47

    HTMLE0932F

    To MatchSherwin-WilliamsSW6517 Regatta

    Only to be used for interior wall graphics

    PROCESS C97.6 M88.6 Y52.2 K3.9

    Primary Colors

    Secondary Colors

  • Logo Styles (lock-ups)Logo & Brand Identity Guidelines

    Logo Styles(Drexel - Building Supply)

    5.0

    In BlackIf Reflex Blue is not

    Appealing use Black on aLight Colored Background

    In WhiteIf Reflex Blue is not

    Appealing use White on aDark Colored Background

    On WhiteUse Reflex Blue on aWhite Background

    On Reflex BlueUse White on a

    Reflex Blue Background

    On BlackUse White on a

    Black Background

  • Logo Styles (lock-ups)Logo & Brand Identity Guidelines

    Logo Styles(Drexel - Oval)

    5.1

    In Reflex Blue Oval In White OvalUse White for Logo and Stripe

    In Reflex Blue ShapeUse White for Logo

    Use Reflex Blue for Logoand Stripe

    In White ShapeUse Reflex Blue for Logo

    and Add a Stripe

  • Logo Styles (lock-ups)Logo & Brand Identity Guidelines

    Logo Styles(Drexel - Supply. Happiness.)

    5.2

    In Black In WhiteIf Reflex Blue is not

    Appealing use Black on aLight Colored Background

    If Reflex Blue is notAppealing use White on aDark Colored Background

    On White On Reflex Blue On BlackUse Reflex Blue on aWhite Background

    Use White on aReflex Blue Background

    Use White on aBlack Background

    Tag Line Tag LineYou can use the

    Tag Line alone. Followabove color restrictions.

    Use CMYK color match toSherwin-Williams SW6517 Regatta

    for interior wall graphics only.PROCESS C97.6 M88.6 Y52.2 K3.9

  • Logo PracticesLogo & Brand Identity Guidelines

    Logo Practices

    6.0

    Building Supply

  • Prepared 10/05/17 By Signarama-FDL