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  • [ BRAND IDENTITY GUIDELINES 2.0 ]

    FONTSFuturaMinion

    PMS

    7427

  • [2]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    TABLE OF CONTENTS

    PART 1

    [ BRAND BACKSTORY ] 4

    [ BRAND OVERVIEW ] 4

    [ MISSION AND VISION ] 4

    [ BRAND ATTRIBUTES ] 5

    [ BRAND POSITIONING STATEMENTS ] 6

    PART 2

    [ VISUAL ELEMENTS ] 7

    Logo 8-16 Color Palette 17 Typography 18 Photography 19

    PART 3

    [ STATIONERY SUITE ] 20

    Letterhead 21-23 Envelopes 24 Business Card 25 Notecards and Envelopes 26 Folder 27

    [ POWERPOINT ] 28

    [ E-MAIL SIGNATURE ] 29

  • [ BRAND BACKSTORY ]

    [ BRAND OVERVIEW ]

    [ MISSION AND VISION ]

    [ BRAND ATTRIBUTES ]

    [ BRAND POSITIONING STATEMENTS ]

    PART 1

  • BRAND BACKSTORY

    Rose-Hulman Institute of Technology has a rich history of excellence in the field of engineering. Even our founding in 1874 by entrepreneur, industrialist, and

    namesake Chauncey Rose echoes todays demand for quality scientists, engineers, and mathematicians. Chauncey Rose founded the school to address the shortage of engineers critically needed to complete construction of the railroads that were criss-crossing the country.

    Since these historic roots, Rose-Hulman has enjoyed a golden reputation through the years by providing the nationsand the worldstop students with a high- caliber, real-world education. Our approach to providing science, engineering, and math education in a small, personal setting by top experts in the field remain intact today and continue to ensure our students success.

    BRAND OVERVIEW

    This guide is a reference for maintaining and positioning the Rose-Hulman brand accurately, professionally, and consistently. It also guides messaging, tone, photography, and visual presentation, particularly for those audiences who may not know anything about us. This reference also serves to support the Mission and Vision of Rose-Hulman, and the initiatives within our current Strategic Plan.

    ROSE-HULMANS MISSION: The Mission of Rose-Hulman Institute of Technology is to provide our students with the worlds best undergraduate science, engineering, and mathematics education in an environment of individual attention and support.

    ROSE-HULMANS VISION: Rose-Hulman graduates will be inspired and prepared for lives of purpose and success, defining and solving the problems of a complex global society.

    Rose-Hulman will be a lifelong partner with our graduates and a recognized global leader in science, engineering, and mathematics education.

    For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [4]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

  • BRAND ATTRIBUTES

    Innovation (our mindset)

    Original, imaginative Creative, inventive Entrepreneurial Inspired Passionate Forward thinking Rigorous Curious

    Expertise (our talents)

    Technical skill Strategy development Leadership and mentorship Critical thinking Problem-solving Engagement

    Culture (our environment)

    Welcoming, friendly Collaborative, cooperative, team-focused Student-centric Like a family Encouraging, supportive Diverse, global, inclusive Unpretentious Safe Lifelong community (Forever Rose) Professional

    A distinctive tone and message enhance the coherence of Rose-Hulmans image and set us apart from other colleges and universities. A consistent tone and message also aid communication efforts and create a strong first impression in those individuals who know little or nothing about Rose-Hulman (prospective students and their families, possible donors and funding organizations, media, and general audiences).

    Here are some characteristic values that speak to our strengths. These words and phrases can be used to set the tone in art directing photos, writing copy, and otherwise bringing our stories to life. They are categorized into three areas: innovation, intellect, and individual attention.

    For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [5]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

  • BRAND POSITION STATEMENTS

    Inspired by the current Rose-Hulman Strategic Plan, here are some phrases to inspire narrative and imagery.

    Real-world experience is a hallmark of a Rose-Hulman education.

    Rose-Hulman has the hardest-working faculty and staff in higher education. These professionals are accessible and committed to student success.

    Worlds best undergraduate science, engineering, and mathematics education.

    Environment infused with innovation and individual attention.

    Inspired and prepared for lives of consequence, purpose, and success.

    Solving the problems of a complex, global society.

    Lifelong partner with our graduates.

    Our goal is to become the recognized global leader in science, engineering, and mathematics education.

    Empowering students with the skills required to deal with complexity and the innovation economy.

    A culture of connectedness and philanthropy.

    Campus environment of inclusiveness.

    Experiencing the world and its diversity.

    Employer of choice.

    Science, engineering, and mathematics education can lead to a diverse range of futures that can positively impact the world.

    Where thinkers and tinkeres thrive.

    For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [6]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

  • [ VISUAL ELEMENTS ]

    PART 2

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Official Primary Logo and Colors

    This is the format for the logo configuration and should be used in all instances. Under no circumstances should the mark Rose-Hulman be used without Institute of Technology underneath it.

    This wordmark represents a return to our original official colors, PMS 7427 (Rose-Hulman Red) and white. See page 9 for application.

    PMS 7427 and black PMS 7427

    [8]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    These presentations are a secondary option where design prevents use of a reverse (white text on red).

    PMS 7427 White

    CMYK

    C = 0M = 100Y = 65K = 28

    RGB

    R =128G = 0 B = 0

    HEX

    #800000

    Primary Logo

  • O= clearance space

    For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Clear Space and Size Requirements

    We have established a minimum clearance space around the logo to maximize its legibility and visual impact.

    Minimum Usage Size by Width = 1.5

    Logo is not to be crowded. The Blue O = the same value as the White O. This is measured by the handle on the O in Rose. This is the value used to determine the clearance of graphics from the logo, horizontally and vertically.

    [9]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Improper Logo Use

    With regard to color, scaling, and positioning of individual logo elements, it is very important that the logo be used ONLY as indicated on previous pages to ensure brand quality, legibility, and consistency.

    Do not condense or stretch the logo. Do not change colors.

    Do not reverse colors.

    Do not remove Institute of Technology.

    Do not use logo over busy photos.

    Do not use any special effects. (Example: drop shadows, outside glow, outlining, inserting of photos into logo, embossing, etc.)

    [10]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    Do not combine theRose-Hulman Logo (the wordmark) with the Graphic R.

    Do not attempt these transgressions:

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Official Graphic R Logo and Colors with Rose-Hulman Name

    The official colors for Rose-Hulman are PMS 7427 (Rose-Hulman Red) and white. See Creative Director for this type treatment.

    [11]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    PMS 7427 White

    CMYK

    C = 0M = 100Y = 65K = 28

    RGB

    R =128G = 0 B = 0

    HEX

    #800000

    PMS 7427 PMS 7427 and black

    These presentations are a secondary option where design prevents use of a reverse (white text on red).

    Secondary Logo

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Clear Space and Size Requirements

    We have established a minimum clearance space around the logo to maximize its legibility and visual impact.

    Minimum Usage Size by Width = 1

    [12]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    Logo is not to be crowded. The Blue O = the same value as the White O. This is measured by the width of the white portion of the h and the height of the white portion of the curve of the R. This is the value used to determine the clearance of graphics from the logo, horizontally and vertically.

    O= clearance space

  • PMS 7427 White

    CMYK

    C = 0M = 100Y = 65K = 28

    RGB

    R =128G = 0 B = 0

    HEX

    #800000

    For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Official Graphic R Logo and Colors

    The official colors for Rose-Hulman are PMS 7427 (Rose-Hulman Red) and white. See page 12 for application.

    [13]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    PMS 7427 PMS 7427 and blackThese presentations are a secondary option where design prevents use of a reverse (white text on red).

    Tertiary Logo

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Clear Space and Size Requirements

    We have established a minimum clearance space around the graphic to maximize its legibility and visual impact.

    Minimum Usage Size of Official Graphic R by Width = .5

    [14]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    Logo is not to be crowded. The Blue O = the same value as the White O. This is measured by the width of the white portion of the h and the height of the white portion of the curve of the R. This is the value used to determine the clearance of graphics from the logo, horizontally, and vertically.

    O= clearance space

  • Red Pms 7427Black

    Do not change colors.

    For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Improper Graphic R Usage

    With regard to color, scaling, and positioning of individual logo elements, it is very important that the logo be used ONLY as indicated on previous pages to ensure brand quality, legibility, and consistency.

    Do not condense or stretch the graphic.

    Do not reverse colors.

    Do not use over busy photos.

    Do not use any special effects. (Example: drop shadows, outside glow, outlining, inserting of photos into logo, embossing, etc.)

    [15]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    Do not attempt these transgressions:

    Do not combine theRose-Hulman Logo (the wordmark) with the Graphic R.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Official Academic Seal

    This mark is to be used only on official academic documents such as diplomas and official transcripts, as well as documents issued from the Office of the President. The seal is not meant to be used interchangeably with the Rose-Hulman logo.

    The seal is one color produced in either PMS 7427 or black. (All requests for the seal must come through the Office of Communications and Marketing or the Office of the Registrar.)

    PMS 7427 Black

    BlackPMS 7427

    [16]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    COLOR PALETTEPrimary Colors- PMS 7427 (Rose-Hulman Red) and white.

    Accent Colors - Only to be used to complement the Rose-Hulman Red color, never to replace it.

    100% red should be used at all times.

    Screen percentages are acceptable on the accent colors only.

    [17]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    PMS 7427 PMS 459

    PMS 651

    PMS 7500 PMS 158

    PMS 133

    PMS 5405

    PMS 5747

    PMS 425

    White

    HEX = 800000 HEX = DECD63

    HEX = A7BCD6

    HEX = DFD1A7 HEX = E87722

    HEX = 6C571B

    HEX = 4F758B

    HEX = 3D441E

    HEX = 54585A

    C = 0 R = 128 M = 100 G = 0 Y = 65 B = 0 K = 28

    C = 2 R = 222 M = 5 G = 205 Y = 53 B = 99 K = 5

    C = 40 R = 167 M = 16 G = 188 Y = 1 B = 214K = 2

    C = 3 R = 223 M = 5 G = 209 Y = 26 B = 167K = 2

    C = 0 R = 232 M = 64 G = 119 Y = 95 B = 34K = 0

    C = 16 R = 108 M = 32 G = 87 Y = 100 B = 27 K = 61

    C = 71 R = 79 M = 30 G = 117 Y = 13 B = 139 K = 41

    C = 49 R = 61 M = 27 G = 68Y = 98 B = 30K = 79

    C = 38 R = 84 M = 28 G = 88Y = 21 B = 90K = 63

    Color Usage in Print ApplicationsColor is an important tool for creating consistency among communications materials. The primary colors should always be Rose-Hulman Red and white. An accent color palette has been selected to complement Pantone 7427 (Rose-Hulman Red ) and white. The consistent use of these colors will infuse the communications materials with a stronger sense of brand identity.

    Four-Color Process (CMYK Printing)Is used for printed materials with more than one color. CMYK percentages (cyan, magenta, yellow, and black) make up the four-color process, and are mixed to match the desired Pantone color. Spot Color (Printing with Pantone Matching System (PMS) colors)In printed materials that allow for spot color, Pantone Matching System (PMS) colors should be used.

    Color Usage in Digital Applications (Web and Video)Because you cannot mix inks on computer screens you must mix light. RGB refers to Red, Green, and Blue, the component colors of light. Use the RGB formulas and/or hexadecimal color codes to mix light for applications such as web and video.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Rose-Hulman Fonts for Communications and Marketing Materials

    Futura and Minion are the standard fonts used for marketing and communications materials. Outside advertising agencies and vendors also will be required to use these fonts. (Please refer to the creative director for more details.)

    Futura BookFutura Book ObliqueFutura MediumFutura Medium ObliqueFutura HeavyFutura Heavy ObliqueFutura BoldFutura Bold Oblique

    Minion RegularMinion ItalicMinion Semi-BoldMinion Semi-Bold ItalicMinion BoldMinion Bold Italic

    Used for headlines and subheads.

    Small amounts of body copy such as postcards or ads.

    [18]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    Used for headlines and subheads.

    Large amounts of body copy, such as booklets and brochures.

    Futura: Minion:

    VISUAL ELEMENTS: Rose-Hulman Fonts for Faculty and Staff Documents (printing)

    Helvetica to substitute for Futura and Times Roman is to substitute for Minion.

    VISUAL ELEMENTS: Rose-Hulman Preferred Digital Fonts (web and e-mail)

    Arial is to substitute for Futura and Times Roman is to substitute for Minion.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    VISUAL ELEMENTS: Photography

    The Rose-Hulman experience is an authentic feeling that needs to come to life in our photography. Strong action photos communicate our vibrant environment of individual attention, collaborative energy, innovation, and intellectual curiosity.

    [19]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    Does the photo:

    Tell the Rose-Hulman story?

    Showcase our beautiful campus and innovative facilities?

    Inspire our audiences?

    Serve as a slice of life on campus: realistic and not posed?

    Showcase current technologies, interesting projects, tools, and labs?

    Have sound, attractive composition?

    Feature the diversity of our campus?

    Highlight subjects who are using proper safety standards, given the situation (safety glasses, protective attire, hard hats, proper technique, etc.)?

    Have appropriate resolution for final production?

    All photos must have a signed release form on file.

  • [ STATIONERY SUITE ]

    [ POWERPOINT ]

    [ E-MAIL SIGNATURE ]

    PART 3

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    STATIONERY SUITE

    [21]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    Department LetterheadOffice Letterhead

    The examples shown here represent the approved Rose-Hulman Institute of Technology stationery suite. The suite has several components, including letterhead, business card, notecards, and various envelopes. The following pages contain examples and specifications on the suite.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [22]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    .75

    .5

    Address and Phone numbers: Font: Futura Standard Medium Point Size: 6.5, font tracking 80 Color: Black 60%

    Rose-Hulman Logo: Size: 1.5789 in Width File Name: RH_IOT_HiRes-2c.eps

    Web Address: Font: Futura Standard Medium Point Size: 6.5 Color: Pantone 7427

    Ruled Line: .75 Color: 50% BlackDepartment Name: Font: Futura Standard Medium (All Caps) Point Size: 8.5 Color: Pantone 7427

    Address, phone number, fax number, and website align flush right at the end of the ruled line.

    .5

    Logo, address and ruled line separate at .072

    Department name stays on one line. Flush right

    STATIONERY SUITE: Letterhead

    Letterhead specifications for Rose-Hulman will be formatted as follows:

    Size: 8.5x 11 Colors: 2 color, PMS 7427 and Black

    Features: Logo, Address, Phone, Fax, Website Address, and Department Name.

    Paper Stock: Neenah Classic Crest Solar White 24# Writing.

    All templates are created and managed by the Office of Communications and Marketing.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [23]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    .75

    Left margin is 1.21 from left of page

    STATIONERY SYSTEM: Formatting Letterhead

    The image to the right depicts how a letter should be set up on the Rose-Hulman letterhead.

    For text copy, please use Times Roman.

    Please adhere to the margins that are shown to the right.

    Features: Date, Addressor Name, Company Name, Address, City, State, Zip

    Salutation, (Example: Dear John)

    Text indents flush left and ragged right.

    Closure, (Example: Sincerely or Best regards)

    Your signature should be followed by, in upper and lower case, your Name, Title, and E-mail Address.

    Please note image does not represent actual size.

    Margin is 2 from top of page

    .5

  • STATIONERY SUITE: Envelopes

    Envelope specifications for Rose-Hulman will be formatted as follows:

    Colors: 2 color, Pantone 7427 and Black.

    Features: Logo, Address, and Department Name.

    Paper Stock: Neenah Classic Crest Solar White 24# Writing.

    For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [24]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    .5

    Address: Font: Futura Standard Medium Point Size: 6.5, font tracking 80 Color: Black 60%

    Rose-Hulman Logo: Size: 1.5789 in Width File Name: RH_IOT_HiRes-2c.eps

    .375

    Logo, address and ruled line separate at .072

    Copy to stay on one line flush right.

    When two lines are necessary. Refer to example B for placement.

    Example A

    Example B

    Ruled Line: .75 Color: 50% BlackDepartment Name: Font: Futura Standard Medium (All Caps) Point Size: 8.5 Color: Pantone 7427

    All templates are created and managed by the Office of Communications and Marketing.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [25]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    .25.23

    .23

    .25

    Ruled Line: .75 point. 50% BlackTitle: Futura Standard Heavy 7 point., 60% Black

    Address: Futura Standard Medium 7 point., 60% Black

    Description: E-mail, Phone, Fax, Cell Futura Standard Heavy (All caps) 5 point, 60% Black

    E-mail Address and Numbers: Futura Standard Medium 7 point, 60% Black

    Name: Font: Futura Standard Heavy (All caps) 7 point., Pantone 7427

    Website: Futura Standard Medium (lower case) 7 point, Pantone 7427

    Department Name: Futura Standard Medium (all caps) 7 point, Pantone 7427

    STATIONERY SUITE: Business Card

    Business card specifications for Rose-Hulman will be formatted as follows:

    Size: 3.5x 2 Colors: 2 color, Pantone 7427 and Black.

    Features: Logo, Address, E-mail, Phone, Fax, Cell, Website Address, and Department Name.

    Paper Stock: Cougar Smooth Opaque White 100# Cover.

    All templates are created and managed by the Office of Communications and Marketing.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [26]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    STATIONERY SUITE: Notecards and Envelopes

    Folded notecard and single notecard with envelopes.

    Colors: 2 color, Pantone 7427 and Black

    Folded Notecard Front

    Monarch Envelope for Folded Notecard

    Single Notecard

    Folded Notecard Back

    Paper Stock: Neenah Classic Crest Solar White 100# cover and 24# writing for envelopes

    Flat Size: 7.25 x 7.25 Finished Size: 3.75x 7.25

    Flat Size: 5.5 x 4.25 Finished Size: 5.5 x 4.25

    A2 Envelope for Single Notecard

    All templates are created and managed by the Office of Communications and Marketing.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [27]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    STATIONERY SUITE: Folder

    Specifications:

    Two angled pockets Finished Size: 9x 12 folder.

    5500 Wabash Avenue Terre Haute, Indiana 47803

    812-877-1511 www.rose-hulman.edu

    5500 Wabash Avenue Terre Haute, Indiana 47803

    812-877-1511 www.rose-hulman.edu

    Features: Two angled pockets. Left-pocket diecut to hold brochure and right-pocket diecut to hold business card and brochure. Backside of folder is red with Rose-Hulman logo, address, phone number with website address.

    Front Inside

    Prints: 1 color, PMS 7427 with dull aqueous coating. Paper Stock: 100# dull cover.

    All templates are created and managed by the Office of Communications and Marketing.

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [28]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    POWERPOINT: PowerPoint Templates

    The Rose-Hulman PowerPoint is branded to use with the Rose-Hulman logo. Features include two title pagesone with a photo that can be swapped out and the second with a headline only. Secondary slides are branded as well to ensure a consistent appearance throughout the presentation. Font formatting is Arial.

    Title Page option 1 above features a photo that can be swapped out

    Title page option 2 no photo

    Example of two PowerPoint slides that can be used

    intermittently

  • For clarification or assistance, please contact the Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: [email protected]

    [29]

    Rose-Hulman Institute of Technology Brand Identity Guidelines 2.0

    E-MAIL SIGNATURE: Formatting

    To ensure professionalism and brand consistency, this signature format should appear at the foot of all Rose-Hulman corresponding e-mail. No additional quotations, statements, or images may be used without approval of the Office of Communications and Marketing.

    Featured to the right is the standard e-mail signature and a standard reply e-mail signature. The reply signature includes minimal information and is used when the full address is not needed. Two hyphens are used to ensure e-mail platforms recognize your signature.

    Fonts are Arial Bold and Arial. Suggested point size is 10 point.

    For best e-mail practices, and to ensure Rose-Hulman brand integrity, do not add quotations, photos, background wallpaper, or additional graphics of any kind to your e-mails. This not only follows best business practices, but also helps with the delivery of your e-mail to all digital devices.

    Signatures to right appear 40 percent smaller than original size.

    Name/Title/Dept. Name: Arial Bold, 10 point (Upper & Lower Case), color is black

    Rose-Hulman: Arial Bold 10 point (Upper Case), color is dark red

    Address, phone numbers, e-mail, website address:

    Arial, 10 point (Upper and Lower Case,) color is black

    Two Hyphens: used to ensure e-mail platforms recognize your signature

    Standard E-mail Signature

    Standard E-mail Reply Signature