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O’Fallon Township High School Version 1.0 Copyright © 2015 PROPRIETARY INFORMATION Brand Identity Guidelines 1 Brand Identity Guidelines Prepared By: O’Fallon Township High School For info call: 618.654.8600

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  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines1

    Brand Identity Guidelines

    2 Color Logo:PMS 285 Light BluePMS 540 Dark BlueCircle is 50% screen of PMS 540 Dark Blue

    Prepared By:

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

    For info call: 618.654.8600

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines2

    IntroductionBuilding our brand

    School districts are a reflection of the communities they serve. We serve a very diverse St. Louis Metro community area comprised of local, military, rural environment. Our district is just minutes east of St. Louis, Mo. in southwestern Illinois. The Metro-East region where we reside offers plentiful residential options, outstanding cultural attractions, and great transportation amenities.

    OTHS is unique with an impressive academic reputation. Our challenge is to maintain the current culture of excellence while moving forward. With a dedicated staff, a supportive community and terrific students, we will continue the district’s high standard of performance. Our goal is to remain an acknowledged leader in public education in the southwestern Illinois region.

    Our job is to help develop a community of learners in partnership with parents and guardians. Today’s students - perhaps more than all generations before them - must be adaptable. The amount of information available to them and the methods in which they are expected to use it changes rapidly and grows exponentially. As technology evolves, the world changes - sometimes in the blink of an eye. Our challenge is to continue to improve programs and ensure their relevance for today’s students.

    District #203 offers the best for our students: a highly trained staff, clean, modern facilities, outstanding technology and a wide range of extra-curricular activities. We provide “Excellent in Education for Every Student Every Day”.

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines3

    IntroductionVision, mission and positioning

    The mission of O’Fallon Township High School is to access the talents of community, family, and staff to provide a positive environment that maximizes the potential of students to become informed decision makers, engaged learners, and responsible citizens in an ever-changing and diverse society.

    Serving students in an area of fifty square miles in St. Clair County, OTHS has been recognized by the United States Department of Education as one of the finest high schools in the country. District #203 has a student body of 2,500 students and a faculty and staff consisting of over 200 employees.

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines4

    IntroductionUsing the brand identity guidelines O’Fallon Township High School (OTHS) brand identity is the tangible expression of all that we stand

    for. It embodies what we do, how we do it and why we are trusted throughout the communities we serve. In a very real way, members of our communities, our partners, and our investors experience the OTHS brand through our deeds, as well as through the verbal and visual messages we send.

    A carefully managed and well-implemented brand identity program will help carry our brand message to the world. These guidelines are provided to ensure the correct and consistent use of the brand identity system. Along with the brandmark, typography, color palette and other visual elements, specific directions are included to help you manage your visual communication materials. By accurately implementing this brand identity system, you protect the equity of the OTHS brand and better support its repositioning.

    The most fundamental visual element of a brand identity is its brandmark. The new OTHS brandmark signals a change for a new approach to the future.

    The evolution of our brandmark is most dramatic in its new configuration. The symbols are now coordinated with the OTHS name in a bold alliance. Its integrated brand look is unifying and inviolable.

    The changes to these key elements are intended to express new brand characteristics—innovative, dynamic and results oriented—characteristics that we need to help us achieve our school community impact and mission.

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines5

    Brandmark usageBrandmark Elements

    The consistent and correct application of the OTHS brandmark is essential. At times the primary horizontal format may not be best suited for application. In these situations it is acceptable to use the vertical format. The icon alone can be used as a graphic element or later by itself when you feel your brandmark is established.

    Primary Icon:

    Primary Mascot:

    Secondary Mascot Symbol:

    Mascot Name:

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines6

    Brandmark usageNicknames

    Over the years our school has been affectionately nickname with these shorter versions. Use them in concordance with the brandmark guidelines.

    O-TOWNO-TOWNO-TOWNO-TOWN

    O-TOWNO-TOWNO-TOWN

    O-TOWNO-TOWN

    O-TOWNO-TOWNO-TOWN

    OTHSOTHSOTHSOTHS

    OTHSOTHSOTHSOTHS OTHS

    OTHSOTHSOTHS

    Nickname:

    Special Usage Nickname:

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines7

    Brandmark usageBrandmark Family

    As one of our most important assets, the brandmark must always appear in conjunction with what is shown on this page or in one of the color variations described in these guidelines. Never attempt to redraw or rescale the brandmark or add other graphic elements to its presentation. We must use a trademark symbol (TM) with the brandmark to ensure our legal rights are protected. Always display the trademark symbol (TM) in the position indicated.

    O-TOWNO-TOWNO-TOWNO-TOWN

    O-TOWNO-TOWNO-TOWN

    O-TOWNO-TOWN

    O-TOWNO-TOWNO-TOWN

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School OTHS

    O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School OTHS

    O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    Icon

    Icon with Name

    Mascot Symbols

    Mascot Symbols with Mascot Name

    Icon with Nickname

    Mascot Symbols with Nickname

    Mascot Symbols with Nickname & Mascot Name

    Mascot Name

    Nickname

    Special Usage Nickname

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHS

    OTHS

    OTHS

    OTHS

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHS

    OTHS

    OTHS

    OTHS

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    O’Fallon Township High SchoolO’Fallon Township High School

    O’Fallon Township High School O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHS

    OTHS

    OTHS

    OTHS

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    O’Fallon Township High SchoolO’Fallon Township High School

    O’Fallon Township High School O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHS

    OTHS

    OTHS

    OTHS

    OTHSOTHSOTHSOTHS

    OTHSOTHSOTHSOTHS OTHS

    OTHSOTHSOTHS

    Tagline | Abbreviation

    Excellence in Education for Every Student Every Day

    Excellence in Education for Every Student Every Day

    Excellence in Education for Every Student Every Day

    Excellence in Education for Every Student Every Day

    E4E4

    E4

    E4

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines8

    Brandmark usageIcon with Name

    When reproduction constraints prevent the use of the primary full-color OTHS brandmark, use one of the alternative one-color versions. See the provided artwork files.

    One-color brandmarks: The one-color brandmark is to be used when full color or two color option are not available.

    The brandmarks should never appear in any color other than is in this document.

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines9

    Brandmark usageIcon with Nickname and Mascot Name

    The full-color version of the OTHS brandmark is the primary brandmark of the identity system. It is strongly recommended that this version be used in branded applications whenever possible.

    Pantone, CMYK and RGB reproduction files of the full-color brandmark are available for specific application requirements. See the artwork for various formats.

    On a dark field reverse the darkest color of the brandmark to white.

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School OTHS

    O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School OTHS

    O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines10

    Brandmark usageMascot Symbols with Nickname

    Background colors and graphics can easily overpower or compete with brandmarks. A white field should be built in the back of the artwork to maintain separation between the brandmark and the backgrounds where it will appear.

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    O’Fallon Township High SchoolO’Fallon Township High School

    O’Fallon Township High School O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHS

    OTHS

    OTHS

    OTHS

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    O’Fallon Township High SchoolO’Fallon Township High School

    O’Fallon Township High School O’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHS

    OTHS

    OTHS

    OTHS

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines11

    Brandmark usageMascot Symbols with Nickname and Mascot Name

    The consistent and correct application of the OTHS brandmark is essential. Always follow the standards presented in these guidelines.

    Never attempt to redraw or rescale the elements of the brandmark or add other graphic elements to its presentation.

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHS

    OTHS

    OTHS

    OTHS

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHSO’Fallon Township High School

    OTHS

    OTHS

    OTHS

    OTHS

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines12

    Brandmark usageMascot Symbol with Mascot Name

    The one color brandmarks are used when printing on colored surfaces, or screening of inks is not possible. This may occur when reproducing on plastic, glass, metal, fabric or other materials used for merchandise or signage. For printed materials, these brandmarks may only be used when the method of reproduction is faxing and photocopying or the surface of the paper is a color other than white. For example, this may occur when printing a black & white laser print on blue paper. When printing on white paper, the full-color or one-color brandmarks should be used at all times.

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines13

    Brandmark usageBrandmark: Minimum Size

    To ensure the integrity of the OTHS brandmark, do not reduce its width to less than .75 inches for print or special usage, and 90 pixels or 1.25 inches for screen applications. Other reproduction methods may require the minimum size to be greater than the sizes identified here.

    Screen Print Special usage90 pixels or

    1.25” wide .75” wide .75” wide

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines14

    Brandmark usageBrandmark with tagline

    Our tagline is our primary marketing message. All communications and creative materials are rooted in the “Excellent in Education for Every Student Everyday” concept. The tagline should be used on all marketing communications, including print collateral, advertising and websites. The tagline can be placed in two ways: with a fixed lock-up and flexible placement relative to the brandmark. The tagline always appears in Constantia Italic typeface.

    As one of our most important assets, the tagline should always appear as described in these guidelines. Never attempt to switch the font.

    Excellence in Education for Every Student Every Day

    Excellence in Education for Every Student Every Day

    Excellence in Education for Every Student Every Day

    Excellence in Education for Every Student Every Day

    E4E4

    E4

    E4

    Reverse Application:

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines15

    Brandmark usageTagline: Lockup treatment

    When the tagline is locked up with the brandmark it appears in a fixed position underneath the brandmark. The tagline always appears in Constantia Italic typeface.

    Never use the tagline over a complicated part of an image or a color that hinders its legibility.

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

    Excellence in Education for Every Student Every Day

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines16

    Brandmark usageTagline: Flexible placement

    You may choose not to lock up the tagline with the brandmark. However, in order to protect the integrity of the brandmark and tagline, you must place both on the same page in the size proportions indicated. The brandmark and tagline is placed at the same distance from the edge of the application. You may place both elements anywhere along their edge as long as you maintain the distance and the size relationship prescribed. However, it is preferred that the brandmark and tagline appear in close proximity, especially when there is a large body of copy on the same page. Greater flexibility of placement is allowed when there is little or no body copy on the page.

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

    Excellence in Education for Every Student Every Day

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines17

    Support elementsArtwork Finder -Key to file naming Many custom artwork files have been developed for the OTHS brandmark. These files follow a

    specific naming convention so you may quickly understand the contents of each file and locate them easily. Each part of the file name is an abbreviated form of information about the file. All file names consist of lowercase letters and use underscores to separate information.

    Example File: OTHSOTHS_2s_horz.pdf

    Company

    OTHSTerra Properties

    Color

    cmyk4-color process

    rgbvideo/monitors

    2s2-color spot

    1s1-color spot

    kblack

    ggrayscale

    wwhite

    Background

    revIf present, indicates reversed color logo for use on black background

    Orientation

    vertVertical orientation

    horzHorizontal orientation

    IconGraphic part of Brandmark

    Format Suffix

    pdfUniversal file format for many applications

    epsHi-resolution artwork created in Adobe® Illustrator

    jpgRaster image for digital applications

    – – – .2s revhorz pdf

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School

    O’Fallon Township High School O’Fallon Township

    High School

    O’Fallon Township High School

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines18

    PANTONE ©116 C

    PANTONE ©280 C

    C: 100M: 93.81Y: 27.59K: 23.02

    R: 2G: 33B: 105

    C:0.65 M: 17.76Y: 99.72K: 0

    R: 255G: 206B: 0

    Support elementsColor Palette

    It is important to maintain a consistent appearance of the brandmark and all visual communications across various media types and materials. Using colors consistently in all communications will strengthen brand recognition, create impact and differentiate our programs. Tints of these colors can be used for added flexibility in accent graphic scenarios. On this page you will find specifications for reproducing the colors in a variety of ways.

    Note: The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate PANTONE Color Standards, refer to the current edition.

    “Color expresses something by itself” - Vincent VanGogh

    Color Swatches for PMS, CMYK and RGB process applications, use the color specifications as follows:

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines19

    Support elementsTypography

    A standardized typeface that has been chosen for the OTHS brand identity. It is to be used in all printed and online communications. The font was selected for its compatibility in the market and for its ability to convey a personality that is consistent with our brand. Only use the font family shown on this page.

    Constancia Bold typeface:Is the primary typeface in the OTHS brand identity system. Constancia is a classic serif and clean typeface that conveys a humanistic and caring, yet professional tone. Use Constancia in all headlines and subheads in printed and online applications. Constancia may also be used for text.

    Constancia Regular typeface:May be used in text, but should not be used in headlines or subheads.

    Constancia Italic typeface:Is used for the tagline and other text that needs to be emphasized.

    SECONDARY TYPEFACE - Constancia regularBody text

    TERTIARY TYPEFACE - Constancia ItalicEmphasized Text

    PRIMARY TYPEFACE - Constancia RegularName and Headlines

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

    ABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopqrstuvwxyz0123456789

  • O’Fallon Township High SchoolVersion 1.0 Copyright © 2015

    PROPRIETARY INFORMATIONBrand Identity Guidelines20

    Additional Integrated Services...Please consider us in these other areas.

    Visual Communications • Room Signs • Interior Wayfinding • Dimensional Lettering • Conference & Meeting Room Enhancements • Recognition Walls • Food Services Environmental Enhancements • Interior Branding / Identification Signage • Exterior Signs • Exterior Wayfinding • Tradeshow Displays • Electronic Informational Displays

    Marketing Communications • Identity • Web • Promotions • Print • Agency Partnership

    Artistic Communications • Art Accents • Custom Concepts • Illustrations • Paintings • Sculptures

    2 Color Logo:PMS 285 Light BluePMS 540 Dark BlueCircle is 50% screen of PMS 540 Dark Blue

    2 Color Logo:PMS 285 Light BluePMS 540 Dark BlueCircle is 50% screen of PMS 540 Dark Blue

    For info call: 618.654.8600