brand identity - application guidelines

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Brand Identity - Application Guidelines

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Brand Ident i t y - Applicat ion Guidelines
VISUAL IDENTITY Colours The NTB colours in their print Collateral must always conform to the following CMYK specifications
C 37
M 5
Y5 5
K3 7
5
VISUAL IDENTITY Logo Colours The NTB colours in their Logos must always conform to the following Pantone specifications
C 57
M 72
Y 10
0 K4
C
VISUAL IDENTITY Use of Imager y NTB has specific imager y which gets used and reflects their dif ferent categories.
Nature
Adventure
Culture
Wildlife
VISUAL IDENTITY Use of Imager y - Single Photograph image Namibia lends itself wonder fully to big, wide, landscape and aerial photography.
I t is of ten best to stick with landscape format i.e. wide horizontal pictures. These pictures are best for showing of f Namibia’s vast landscapes.
Another technique to ef fectively convey the concept of wide-open spaces is to keep pictures as large as possible.
VISUAL IDENTITY Logo The NTB colours must always conform to the following CMYK specifications.
Namibia Tourism Board Logo Namibia Destination Logo
LOGO & TYPOGRAPHY Correct Logo Use The arrangement of the NTB logo must not change, and no par t of the logo may be omit ted.
Full colour logo f loating on a neutral background
Full colour logo f loating on a white background
Full colour logo placed on a leather patch
Full colour logo f loating on a light image background.
Logo never to be placed in a box . I t must always f loat .
Never change the colour of the logo besides what is shown in the guidelines.
Never dis tor t the logo in any way.
Full colour logo never on a br ight clashing colour background. I t must be clear l y v isible against the colour.
Never use at an angle . Never dis tor t the logo in any way.
LOGO & TYPOGRAPHY Incorrect Logo Use The NTB logo should be used on a neutral background only. I t is a floating logo. I t should not be placed on any other colour or background than what has been specified on the previous page.
x
x
x
y
2 y
2 y
LOGO & TYPOGRAPHY Logo Spacing The logo should have a comfor table amount of clear space around it at the edge of the page. The minimum spacing is measured by the height of the word Namibia and the ideal spacing is measured by the length of the “Na”, indicated below.
Incor rect spacing Minimum spacing Ideal spacing
LOGO & TYPOGRAPHY Logo Sub-brand When adding a sub-brand/experience to the NTB logo, it must be placed below the NTB icon in the below stated fonts and the same stated size.
Corbel Bold Italic Manipulated Typography Corbel Bold Italic
Logo Namibia Tourism Board Corbel Bold Italic ( Namibia Tourism Board )
Logo Namibia Endless horizons Manipulated Typography ( Namibia ) Corbel Bold Italic ( Endless horizons )
Corbel Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [email protected]#$%^&()
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Corbel Bold Italic
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Corbel Regular
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LOGO & TYPOGRAPHY Typography for Stationer y All stationer y uses the Font Family Corbel as Bold, Bold I talic and Bold Regular.
Corbel Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz [email protected]#$%^&()
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STATIONERY Businesscard
Flora Hazam Personal Assistant: CEO Head Office: Windhoek – Namibia
Tel: +264 61 290 6003 Fax: +264 61 303 759 [email protected]
Head Office: Namibia – Windhoek Channel Life Tower Floor M2, 39 Post Street Mall Private Bag 13244, Windhoek [email protected] www.namibiatourism.com.na
90mm
50mm
PRINT ELEMENTS Landscape & Por trait Corporate Ads
The Headline if possible is to be placed into a clear Open space on the image
The leather patch with the NTB Logo needs to be placed on the right hand side on top of the colour coded curve
Every Corporate Ad needs to have the Addresses of all existing NTB Offices listed at the bottom of the Ad, with the NTB web address in the bottom right.
A colour coded curve with its specific texture is to be placed at the bottom of every Ad according to the nature of the Ad ( Nature, Adventure, Culture etc.) Nature: NTB Green Adventure: NTB Orange Culture: NTB Red Wildlife: NTB Light Brown
FONTS: Headline - Trade Gothic LT regular Bodycopy - Trade Gothic Condensed No:18 Addresses - Trade Gothic Condensed No:18 Web address - Trade Gothic Condensed No:18
Every Corporate Ad needs to have the Addresses of all existing NTB Offices listed at the bottom of the Ad, with the NTB web address in the bottom right.
The Headline if possible is to be placed into a clear Open space on the image
The leather patch with the NTB Logo needs to be placed on the right hand side on top of the colour coded curve
A colour coded curve with its specific texture is to be placed at the bottom of every Ad according to the nature of the Ad ( Nature, Adventure, Culture etc.) Nature: NTB Green Adventure: NTB Orange Culture: NTB Red Wildlife: NTB Light Brown
FONTS: Headline - Trade Gothic LT regular Bodycopy - Trade Gothic Condensed No:18 Addresses - Trade Gothic Condensed No:18 Web address - Trade Gothic Condensed No:18
EXHIBITION STANDS Separated Panel This is a generic panel that can be used for any countr y
Generic full show stand
Post Street Mall
Email: [email protected]
Frankfurt am Main,
Email: [email protected]
Tel: +27 21 422 3298
Fax: +27 21 422 5132
Email: [email protected]