brand identity - application guidelines

Brand Ident i t y - Applicat ion Guidelines

VISUAL IDENTITYColoursThe NTB colours in their print Collateral must always conform to the following CMYK specifications

C37

M5

Y55

K37

7

0%

C37

M5

Y55

K37

C0

M15

Y40

K15

C0

M50

Y10

0 K1

0

C0

M70

Y10

0 K1

0

C20

M10

0 Y1

00 K

20

C20

M10

0 Y1

00 K

55

C57

M72

Y10

0 K4

5

VISUAL IDENTITYLogo ColoursThe NTB colours in their Logos must always conform to the following Pantone specifications

C57

M72

Y10

0 K4

5

Pant

one

1595

C

Pant

one

357

C

Pant

one

1795

C

Pant

one

132

C

Pant

one

Ora

nge

021

C

Pant

one

153

C

Pant

one

4625

C

Pant

one

7460

C

Pant

one

370

C

Pant

one

1807

C

Pant

one

Refl

ex B

lue

C

Pant

one

1505

C

Pant

one

1805

C

Pant

one

1235

C

VISUAL IDENTITYUse of Imager yNTB has specific imager y which gets used and reflects their dif ferent categories.

Nature

Adventure

Culture

Wildlife

VISUAL IDENTITYUse of Imager y - Single Photograph imageNamibia lends itself wonder fully to big, wide, landscape and aerial photography.

I t is of ten best to stick with landscape format i.e. wide horizontal pictures. These pictures are best for showing of f Namibia’s vast landscapes.

Another technique to ef fectively convey the concept of wide-open spaces is to keep pictures as large as possible.

VISUAL IDENTITYLogoThe NTB colours must always conform to the following CMYK specifications.

Namibia Tourism Board Logo Namibia Destination Logo

LOGO & TYPOGRAPHYCorrect Logo UseThe arrangement of the NTB logo must not change, and no par t of the logo may be omit ted.

Full colour logo f loating on a neutral background

Full colour logo f loating on a white background

Full colour logo placed on a leather patch

Full colour logo f loating on a light image background.

Logo never to be placed in a box . I t must always f loat .

Never change the colour of the logo besides what is shown in the guidelines.

Never dis tor t the logo in any way.

Full colour logo never on a br ight clashing colour background. I t must be clear l y v isible against the colour.

Never use at an angle . Never dis tor t the logo in any way.

LOGO & TYPOGRAPHYIncorrect Logo UseThe NTB logo should be used on a neutral background only. I t is a floating logo. I t should not be placed on any other colour or background than what has been specified on the previous page.

x

x

x

y

2 y

2 y

LOGO & TYPOGRAPHYLogo SpacingThe logo should have a comfor table amount of clear space around it at the edge of the page. The minimum spacing is measured by the height of the word Namibia and the ideal spacing is measured by the length of the “Na”, indicated below.

Incor rect spacing Minimum spacing Ideal spacing

LOGO & TYPOGRAPHYLogo Sub-brandWhen adding a sub-brand/experience to the NTB logo, it must be placed below the NTB icon in the below stated fonts and the same stated size.

Corbel Bold Italic Manipulated Typography Corbel Bold Italic

LogoNamibia Tourism BoardCorbel Bold Italic ( Namibia Tourism Board )

LogoNamibia Endless horizonsManipulated Typography ( Namibia )Corbel Bold Italic ( Endless horizons )

Corbel Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&()

Adiat. Olore modo elessectem ipit, venisl eros augait laortincipexercidunt praesecte conulla Adiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conullaAdiat. Olore modo elessectem ipit, venisl eros augait laortincip exercidunt praesecte conulla Adiat. Olore modo elessectem ipit,

Corbel Bold Italic

Corbel Bold



Corbel Regular



LOGO & TYPOGRAPHYTypography for Stationer yAll stationer y uses the Font Family Corbel as Bold, Bold I talic and Bold Regular.

Corbel Bold Italic



STATIONERYBusinesscard

Flora HazamPersonal Assistant: CEOHead Office: Windhoek – Namibia

Tel: +264 61 290 6003Fax: +264 61 303 [email protected]

Head Office: Namibia – WindhoekChannel Life TowerFloor M2, 39 Post Street MallPrivate Bag 13244, [email protected]

90mm

50mm

STATIONERYLetterhead

International Office Address

Head Office Address

STATIONERYComplimentslip

Head Office Address

STATIONERYFaxsheet

International Office Address

Head Office Address

Fax Info

STATIONERYCD & CD Cover

CD DescriptionCD Description

STATIONERYProposal Cover

Description

PRINT ELEMENTSLandscape & Por trait Corporate Ads

The Headline if possible is to be placed into a clear Open space on the image

The leather patch with the NTB Logo needs to be placed on the right hand side on top of the colour coded curve

Every Corporate Ad needs to have the Addresses of all existing NTB Offices listed at the bottom of the Ad, with the NTB web address in the bottom right.

A colour coded curve with its specific texture is to be placed at the bottom of every Ad according to the nature of the Ad ( Nature, Adventure, Culture etc.)Nature: NTB GreenAdventure: NTB OrangeCulture: NTB RedWildlife: NTB Light Brown

FONTS:Headline - Trade Gothic LT regularBodycopy - Trade Gothic Condensed No:18Addresses - Trade Gothic Condensed No:18Web address - Trade Gothic Condensed No:18

Every Corporate Ad needs to have the Addresses of all existing NTB Offices listed at the bottom of the Ad, with the NTB web address in the bottom right.

The Headline if possible is to be placed into a clear Open space on the image

The leather patch with the NTB Logo needs to be placed on the right hand side on top of the colour coded curve

A colour coded curve with its specific texture is to be placed at the bottom of every Ad according to the nature of the Ad ( Nature, Adventure, Culture etc.)Nature: NTB GreenAdventure: NTB OrangeCulture: NTB RedWildlife: NTB Light Brown

FONTS:Headline - Trade Gothic LT regularBodycopy - Trade Gothic Condensed No:18Addresses - Trade Gothic Condensed No:18Web address - Trade Gothic Condensed No:18

EXHIBITION STANDSSeparated PanelThis is a generic panel that can be used for any countr y

Generic full show stand

NAMIBIA – Head officeChannel Life Building, 1st floor

Post Street Mall

Private Bag 13244, Windhoek

Tel: +264 61 290 6000

Fax: +264 61 254 848

Email: [email protected]

www.namibiatourism.com.na

GERMANYSchillerstrasse 42 – 44, D – 60313

Frankfurt am Main,

Tel: +49 69 1337 360

Fax: +49 69 1337 3615


www.namibia-tourism.com

SOUTH AFRICACape Town

Ground floor, The Pinnacle

Burg Street, P O. Box 739

Tel: +27 21 422 3298

Fax: +27 21 422 5132


www.namibiatourism.com.na

brand identity - application guidelines

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