Official Brand Identity Guidelines

California State University StanislausIntercollegiate Athletics

Rev. October 2015

STANISLAUSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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COLOR STANDARDS & FONTS

WARRIOR REDPantone CMYK RGB HTML HEX C: 2 R: 2091797 M: 98 G: 50 #e31b23 Y: 85 B: 57 K: 7

WARRIOR GOLDPantone CMYK RGB HTML HEX C: 0 R: 2457406 M: 17 G: 196 #f5c400 Y: 100 B: 0 K: 0

The color standards detailed below are the official standards of the Warrior identity. The detailed specifications should never be altered under any circumstances.

Athelas Regular

Dynascript (with modified S)

New York to Las Vegas

#PrepareToCompete

#ConquerTheCup

Athletics tagline and hashtags are set in New York to Las Vegas using Red, Gold, White or Black.

WARRIORSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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WARRIOR RED

PRIMARY LOGO

This is the primary logo for the California State University Stanislaus Athletics brand. This is a stand alone logo, its use with any other logos or wording in the surrounding area (minimum area equal to 1/4 of the diameter of the logo) is prohibited.

The logo can be displayed in one color Warrior Red, black or white.

Other one-color usage is restricted to department approval.

Primary

Primary_Black Primary_White

STANISLAUSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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PRIMARY LOGO - GARMENT COLOR USAGE

The approved Garment Colors are as follows:

Pink (PMS 237)Breast Cancer Awareness

shirts/uniforms only

Black(no uniforms)

Vegas Gold(no uniforms)

Red (PMS 1797)all types of shirts,

uniforms

Whiteall types of shirts,

uniforms

ALL usage is restricted to department approval.

Whiteall types of shirts,

uniforms

WARRIORSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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GrayPractice shirts

GrayPractice shirts

PRIMARY LOGO - GARMENT COLOR USAGE

The approved Garment Colors are as follows:

Color usage when matching garment trim/accent colorOption to use same color as trim/accent for outline of logo, examples:

Gray shirt and Warrior Red trim/accent

Black shirt and Warrior Gold trim/accent

Red shirt and whitetrim/accent

ALL usage is restricted to department approval.

White shirt and Warrior Goldtrim/accent

STANISLAUSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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UNIVERSITY LOGOS

ALL usage is restricted to department approval.

Usage of the Stanislaus State University Mark, in Red, Gold or black and white, is restricted to University approved initiatives.

For University Branding Guidelines, please see https://www.csustan.edu/communications/branding

Font: Athelas Regular

WARRIORSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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UNIVERSITY FONT - UNIFORM/JERSEY

ALL usage is restricted to department approval.

Examples of Usage of the Stan State University Marks on uniforms

Font: Athelas Regular

STANISLAUSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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SECONDARY LOGOS - WARRIOR MARK

This first secondary logo is the Warrior mark. This is a stand alone logo. Its use with any other logos or wording in the surrounding area is prohibited. The logo can be displayed in either Warrior Red or Gold with black outline or black and white. One-color usage of this logo is restricted to department approved initiatives.

WarriorMark_Gold

WarriorMark_Red

WarriorMark_White

Garment Color UsageColor usage on garment guidelines applies, see application and examples on pages 4 & 5

ALL usage is restricted to department approval.

WarriorMark_Gray

WARRIORSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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STANISLAUS SCRIPT & WARRIOR HEAD

ALL usage is restricted to department approval.

Usage of the Stanislaus Script Mark, both in color or black and white, is restricted to department approved initiatives. Font: Dynascript (with modified S)

StanislausScript_Red

StanislausScript_Black

The Warrior Head logo set can be use as a graphic element official athletics apparel and designs.

Color usage when matching garment trim/accent colorThese colors are never changed on the Warrior Head logo; Guidelines and examples on pages 4 & 5 do not apply.

WarriorHead_Color WarriorHead_GrayScale

STANISLAUSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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SECONDARY LOGOS - S STAND ALONE

This is a stand alone logo using just the S. Its use with any other logos or wording in the surrounding area should be approved by the depart-ment. The logo can be displayed in black, red, or white on approved garment color.

When displayed on a black or dark background, this mark is always in white, with no stroke or outline.

Garment Color UsageColor usage on garment guidelines applies, see application and examples on pages 4 & 5

Secondary_S_Red Secondary_S_White

Secondary_S_Black

ALL usage is restricted to department approval.

Secondary_S_GrayBackground

WARRIORSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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SPORT SPECIFIC IDENTIFIER OPTIONS

Below are the sport specific stacked word mark logos. In this option, the sport is displayed below the primary logo, or secondary logo, with centered align-ment. Displayed below are the proper usage of these logos on a white or light background. Color usage on these identifiers must meet the color guidelines as stated in this manual.Font: New York to Las Vegas

Men’s Basketball Women’sTrack & Field

Reverse & Garment Color UsageColor usage on garment guidelines applies, see application and examples on pages 4 & 5

ALL usage is restricted to department approval.

STANISLAUSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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SPORT SPECIFIC IDENTIFIER

Detailed below are the sport specific 2-color logos. In this option, the sport is displayed following “Warrior”. Displayed below are the proper usage of these logos on a white or light background. Warriors is always black and the sport is always Warrior Red. Color variations require approval.Font: New York to Las Vegas Regular.

WARRIORATHLETICSWARRIORATHLETICS

WARRIORBASEBALLWARRIORCROSS COUNTRY

WARRIORBASKETBALLWARRIORGOLF

WARRIORSOCCERWARRIORTRACK & FIELD

WARRIORSOFTBALLWARRIORTENNIS

WARRIORVOLLEYBALLWARRIORCHEER

WARRIORSCalifornia State University Stanislaus Intercollegiate Athletics Official Brand Identity Guidelines

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SPORT SPECIFIC IDENTIFIER

Detailed below are the sport specific identifiers. In this option, the sport is dis-played following Warriors.

Font: New York to Las Vegas Regular.

STAN STATEBASEBALL

STAN STATECROSS COUNTRY

STAN STATEBASKETBALL

STAN STATEGOLF

STAN STATETRACK & FIELD

STAN STATESOCCER

STAN STATESOFTBALL

STAN STATETENNIS

STAN STATEVOLLEYBALL

STAN STATECHEER

STAN STATEATHLETICS

Reverse & Garment Color UsageColor usage on garment guidelines applies, see application and examples on pages 4 & 5

ALL usage is restricted to department approval.

To request digital files of Warrior Athletics logos:

Visit WarriorAthletics.com/logos and follow the instructions

All pre-production artwork proof from vendor must be submitted to

Assistant Athletics Director for approval prior to printing.