brand identity guidelines - igc

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1 BRAND IDENTITY GUIDELINES

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Page 5: Sub Brands
Page 6: Brand Spacing
Page 7: Colour Palette
Page 9: Brand Colour Variants
Page 10: Typography
Page 14: Sub Colour Brands on Imagery
Page 15: Stationery Applications
Page 16: Glossary Terms
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The below icons help navigate you through the manuals hierarchy of elements.
The IGC Brand
USING THE GUIDELINES
Core element: This symbol highlights specific ideas to be understood. At the heart of effective brand management is shared understanding.
Messaging: This symbol highlights information that will assist you in considering the way we communicate with words.
Technical: This symbol highlights information of a technical nature relating to creating and implementing artwork.
Use Caution: This symbol alerts you to common mistakes to watch out for or areas that may be open to misunderstanding.
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Our mark is available in a variety of file formats for use in both professional design and print applications, as well as internal office and screen use.
This is the main version of the brand, meaning that wherever the IGC brand needs to be showcased, this version is the one to use.
Sub colour brands are also available and may only be used in complimentary situations to the main brand, for example, within multi page corporate literature or on certain colour coded sections of the website.
Where the background is too dark however for the main grey brand, the full white version should be used.
THE MAIN BRAND
Supporting copy header
Pantone 432c
C: 79%
M: 61%
Y: 49%
K: 50%
R: 43%
G: 59%
B: 70%
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Our mark also comes in four sub colour versions. Each colour version may be used in situation with imagery where needed, although ideally the main brand is always preferred,
THE SUB BRANDS
Clear Space Rule
The brand scaled 20% from the chosen size The IGC brand must stand out clearly from its surroundings. This applies not only to the background, but also to interference from nearby text, photographs and other graphic elements that might compromise the impact of the brand.
It is important to keep the brand clear of any other graphic elements. To ensure this, an exclusion zone or ‘clear space’ rule has been established using the “brand outer” icon. This exclusion zone indicates the closest any other graphic message can be positioned in relation to the marque.
BRAND SPACING
COLOUR PALETTE
One of the most important parts of any identity is the colour. It is important that this colour is adhered to throughout all of the literature of the business and that the Pantone guidelines are followed.
The IGC cream colour is crucial and must be adhered to as close as possible - when printing, please refer to the printed label manual.
Pantone Black 0961 C
THE IGC SIGN OFF STRIP
The idea of the sign off strip is to act as an aesthetic anchor alongside the brand when it is used in publications / stationery etc. It is a nod to the sub colours and also a mark of recognition.
Supporting copy header Ectur, nonsedissus eum repudiant lisiAris asperi cum corpor aut pro blab in endebis aut landaerunt.
Officto id eum aut audi occullorate et et veliquas molorem laboris ma volorem nonessi taecus repudi iliquas non re estent etum earcide ruptas evellenem
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TYPOGRAPHY
Primary Typeface: Poppins suite. Professional use on all printed collateral. Titles, headlines and body copy.
The minimum size for all printed material is 30mm wide and 150 pixels (at 72dpi) for digital on-screen use. The brand should never be used less than this size as this would lead to a compromise in legibility.
For large formats such as banners, billboards and signage, the brand should be proportionally balanced to the size of the document.
In all cases, the brand should never:
• Bleed off any edge • Be cropped in any way
The brand must always maintain clear space around it. In large formats such as those stated here, you should maintain a clear space. This will preserve the integrity of the brand and allow for maximum readability.
Note: The brand must not be altered or changed in any way and guidelines should always be adhered to. The master brand templates should always be used when putting together collateral. Minimum size
Minimum Size
Minimum size for screen use: 150 pixels wide at 72dpi
Minimum size for print applications
Brand applied to A5 sized document
Brand applied to A4 sized document
Brand Size Guide
Brand Size Restrictions
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The brand must not be altered in any of the following ways.
Angled or skewed
Altered or re-arrangedRecoloured outside brand range
Condensed Constrained
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The brand can work in solid white off imagery and in some cases, the solid colour versions. See below for guidance.
BRAND ON IMAGERY
Supporting copy header Ectur, nonsedissus eum repudiant lisiAris asperi cum corpor aut pro blab in endebis aut landaerunt.
Officto id eum aut audi occullorate et et veliquas molorem laboris ma volorem nonessi taecus repudi iliquas non re estent etum earcide ruptas evellenem
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The sub colour brands can work in solid white off imagery and in some cases, the solid colour versions. See below for guidance.
SUB COLOUR BRANDS ON IMAGERY
Super Size copy header Supporting copy header Ectur, nonsedissus eum repudiant lisiAris asperi cum corpor aut pro blab in endebis aut landaerunt.
Officto id eum aut audi occullorate et et veliquas molorem laboris ma volorem nonessi taecus repudi iliquas non re estent etum earcide ruptas evellenem
www.igc.ie
Supporting copy header
Ectur, nonsedissus eum repudiant lisiAris asperi cum corpor aut pro blab in endebis aut landaerunt. iliquas non re estent.
Super Size copy header
STATIONERY APPLICATIONS
Institute of Guidance Counsellors The Basement, 17 Herbert St. Dublin 2, Ireland.
Tel: 00 353 1 6761975 Fax: 00 353 1 6612551 Email: [email protected]
Institute of Guidance Counsellors The Basement, 17 Herbert St. Dublin 2, Ireland.
Tel: 00 353 1 6761975 Fax: 00 353 1 6612551 Email: [email protected] With Compliments
Institute of Guidance Counsellors The Basement, 17 Herbert St. Dublin 2, Ireland.
Tel: 00 353 1 6761975 Fax: 00 353 1 6612551 Email: [email protected]
Justin McGree Vice President
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Artwork Files which have been prepared and are ready to send to print.
Alignment The vertical and horizontal position of type within a text box.
CMYK Cyan (C), magenta (M), yellow (Y) and black (K) are the primary inks used in the four-color printing process.
Graduation A color which gradually and smoothly changes from one colour into another.
Grid Series of horizontal and vertical lines that serve as a guide for positioning design elements.
Layout The placement of text and images to create the appearance of a page.
Mark The IGC mark comprises the symbol and the brandtype.
Overprinting The printing of one ink over another to add texture and create new colours.
Pantone A matching and reference system used to specify exact colours e.g. PMS 320
Point size System of measurement used for measuring type.
RGB Red (R), green (G) and blue (B) are the three colours used in computer screen displays, added together they make white.
Spot Colour A spot colour is any colour generated by an ink (pure or mixed) that is printed using a single run.
Stock Paper type can range in finish (matt or coated) and weight (or thickness).
Template Any item that is supplied in a format that allows the update of content e.g. e-letterhead created in MS Word.
Typeface A collection of text characters designed with stylistic unity, usually including an alphabet of letters, numerals and punctuation marks (also known as ‘font’).
File formats PNG artworks have been generated for Office use in software applications such as Microsoft Word and Microsoft PowerPoint.
EPS artworks have been generated for use by professional designers and can be scaled to any size without losing quality.
GLOSSARY TERMS
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FOR ALL MATTERS RELATING TO THE IGC BRAND, PLEASE CONTACT MÁRLA COMMUNICATIONS
© COPYRIGHT 2020. ALL RIGHTS RESERVED.
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