Download - BRAND IDENTITY GUIDELINES - IGC

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BRAND IDENTITY GUIDELINES

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CONTENTS

Page 3: Using the guidelines

Page 4: The Main Brand

Page 5: Sub Brands

Page 6: Brand Spacing

Page 7: Colour Palette

Page 8: The IGC Sign Off Strip

Page 9: Brand Colour Variants

Page 10: Typography

Page 11: Brand Size Restrictions

Page 12: Brand Layout Restrictions

Page 13: Brand on Imagery

Page 14: Sub Colour Brands on Imagery

Page 15: Stationery Applications

Page 16: Glossary Terms

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The below icons help navigate you through the manuals hierarchy of elements.

The IGC Brand

USING THE GUIDELINES

Core element:This symbol highlights specific ideas to be understood. At the heart of effective brand management is shared understanding.

Messaging: This symbol highlights information that will assist you in considering the way we communicate with words.

Technical:This symbol highlights information of a technical nature relating to creating and implementing artwork.

Use Caution:This symbol alerts you to common mistakes to watch out for or areas that may be open to misunderstanding.

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Our mark is available in a variety of file formats for use in both professional design and print applications, as well as internal office and screen use.

This is the main version of the brand, meaning that wherever the IGC brand needs to be showcased, this version is the one to use.

Sub colour brands are also available and may only be used in complimentary situations to the main brand, for example, within multi page corporate literature or on certain colour coded sections of the website.

Where the background is too dark however for the main grey brand, the full white version should be used.

THE MAIN BRAND

Supporting copy header

Example of white version off full imagery.

Pantone 432c

C: 79%

M: 61%

Y: 49%

K: 50%

R: 43%

G: 59%

B: 70%

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Our mark also comes in four sub colour versions. Each colour version may be used in situation with imagery where needed, although ideally the main brand is always preferred,

THE SUB BRANDS

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Clear Space Rule

The brand scaled 20% from the chosen sizeThe IGC brand must stand out clearly from its surroundings. This applies not only to the background, but also to interference from nearby text, photographs and other graphic elements that might compromise the impact of the brand.

It is important to keep the brand clear of any other graphic elements. To ensure this, an exclusion zone or ‘clear space’ rule has been established using the “brand outer” icon. This exclusion zone indicates the closest any other graphic message can be positioned in relation to the marque.

BRAND SPACING

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COLOUR PALETTE

One of the most important parts of any identity is the colour. It is important that this colour is adhered to throughout all of the literature of the business and that the Pantone guidelines are followed.

The IGC cream colour is crucial and must be adhered to as close as possible - when printing, please refer to the printed label manual.

Pantone Black 0961 C

C: 37%

M: 33%

Y: 38%

K: 14%

R: 147%

G: 142%

B: 134%

Pantone 3035c

C: 98%

M: 64%

Y: 44%

K: 42%

R: 0%

G: 61%

B: 81%

Pantone 7466c

C: 75%

M: 5%

Y: 28%

K: 0%

R: 0%

G: 178%

B: 186%

Pantone 206c

C: 9%

M: 100%

Y: 71%

K: 2%

R: 214%

G: 29%

B: 69%

CMYK / Pantone properties:

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THE IGC SIGN OFF STRIP

The idea of the sign off strip is to act as an aesthetic anchor alongside the brand when it is used in publications / stationery etc. It is a nod to the sub colours and also a mark of recognition.

Supporting copy headerEctur, nonsedissus eum repudiant lisiAris asperi cum corpor aut pro blab in endebis aut landaerunt.

Officto id eum aut audi occullorate et et veliquas molorem laboris ma volorem nonessi taecus repudi iliquas non re estent etum earcide ruptas evellenem

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BRAND COLOUR VARIANTS

Greyscale

Black

Brand reversed off solid colour

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TYPOGRAPHY

A POPPINS SUITEABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyz1234567890

Primary Typeface: Poppins suite.Professional use on all printed collateral. Titles, headlines and body copy.

https://www.fontsquirrel.com/fonts/poppins

https://www.fontsquirrel.com/fonts/poppins

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The minimum size for all printed material is 30mm wide and 150 pixels (at 72dpi) for digital on-screen use. The brand should never be used less than this size as this would lead to a compromise in legibility.

For large formats such as banners, billboards and signage, the brand should be proportionally balanced to the size of the document.

In all cases, the brand should never:

• Bleed off any edge• Be cropped in any way

The brand must always maintain clear space around it. In large formats such as those stated here, you should maintain a clear space. This will preserve the integrity of the brand and allow for maximum readability.

Note:The brand must not be altered or changed in any way and guidelines should always be adhered to. The master brand templates should always be used when putting together collateral. Minimum size

Minimum Size

Minimum size for screen use:150 pixels wide at 72dpi

Minimum size for print applications

Brand applied to A5 sized document

Brand applied to A4 sized document

Brand Size Guide

Brand Size Restrictions

10mm23mm

80px 23mm

BRAND SIZE RESTRICTIONS

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The brand must not be altered in any of the following ways.

Angled or skewed

Adding of drop shadow or other effects

Altered or re-arrangedRecoloured outside brand range

Condensed Constrained

BRAND LAYOUT RESTRICTIONS

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The brand can work in solid white off imagery and in some cases, the solid colour versions. See below for guidance.

BRAND ON IMAGERY

Supporting copy headerEctur, nonsedissus eum repudiant lisiAris asperi cum corpor aut pro blab in endebis aut landaerunt.


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The sub colour brands can work in solid white off imagery and in some cases, the solid colour versions. See below for guidance.

SUB COLOUR BRANDS ON IMAGERY

Super Size copy headerSupporting copy headerEctur, nonsedissus eum repudiant lisiAris asperi cum corpor aut pro blab in endebis aut landaerunt.


www.igc.ie

Supporting copy header

Ectur, nonsedissus eum repudiant lisiAris asperi cum corpor aut pro blab in endebis aut landaerunt.iliquas non re estent.

Super Size copy header

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STATIONERY APPLICATIONS

Institute of Guidance CounsellorsThe Basement, 17 Herbert St.Dublin 2, Ireland.

Tel: 00 353 1 6761975 Fax: 00 353 1 6612551Email: [email protected]


Tel: 00 353 1 6761975 Fax: 00 353 1 6612551Email: [email protected] With Compliments


Tel: 00 353 1 6761975 Fax: 00 353 1 6612551Email: [email protected]

Justin McGreeVice President

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ArtworkFiles which have been prepared and are ready to send to print.

AlignmentThe vertical and horizontal position of type within a text box.

CMYKCyan (C), magenta (M), yellow (Y) and black (K) are the primary inks used in the four-color printing process.

GraduationA color which gradually and smoothly changes from one colour into another.

GridSeries of horizontal and vertical lines that serve as a guide for positioning design elements.

LayoutThe placement of text and images to create the appearance of a page.

MarkThe IGC mark comprises the symbol and the brandtype.

OverprintingThe printing of one ink over another to add texture and create new colours.

PantoneA matching and reference system used to specify exact colours e.g. PMS 320

Point sizeSystem of measurement used for measuring type.

RGBRed (R), green (G) and blue (B) are the three colours used in computer screen displays, added together they make white.

Spot ColourA spot colour is any colour generated by an ink (pure or mixed) that is printed using a single run.

StockPaper type can range in finish (matt or coated) and weight (or thickness).

TemplateAny item that is supplied in a format that allows the update of content e.g. e-letterhead created in MS Word.

TypefaceA collection of text characters designed with stylistic unity, usually including an alphabet of letters, numerals and punctuation marks (also known as ‘font’).

File formatsPNG artworks have been generated for Office use in software applications such as Microsoft Word and Microsoft PowerPoint.

EPS artworks have been generated for use by professional designers and can be scaled to any size without losing quality.

GLOSSARY TERMS

Download - BRAND IDENTITY GUIDELINES - IGC

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