LinkedIN (Marketing)

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LinkedIN / Marketing na socilnch stch kurz ACZ: http://bit.ly/12oDIXp

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  • 1. LINKED IN JAKUB RIKA jameslittlerose@gmail.com cz.linkedin.com/in/littlerose

2. (1) PRO ZOPAKOVN LIKED IN 3. (2) ZKLADY LIKED IN 4. ZKLADN POJMY PROFILE CONNECTIONS soust Va NETWORK GROUP FOLLOWING INMAIL pouze v rmci Va network upgrade = i skupiny a 2nd a 3rd degree INTRODUCTIONS 2nd & 3rd degree RECOMMENDATIONS SKILLS & EXPERTISE + ENDORSEMENT NOTIFICATIONS kdo vidl V profil (recipron) privacy nastaven anonymous (name & headline) = neuvidte sv statistiky ani vy POLLS JOBS NEWS COMPANIES informace o produktech / slubch / nabdce zamstnn / kultue firmy company lze nsledovat (follow) company vydv updates on key developments PODMNKA = vlastn e-mailov domna 5. Sundar Rawat 6. RECOMMENDATIONS 7. NA EM JE LIKED IN ZALOENO profesn s vztahy / kontakty / lid / prce / pleitosti / doporuen na kolik krok se znte s jinmi odbornky hledn lid, co Vm pomohou doshnout Vaich cl zamstnanci / zamstnavatel / obchodn partnei 8. JAK BYCHOM NA LINKEDIN MLI ZAT vyplnit jmno a nahrt fotku personalizovat si vlastn headline upravit si Linked IN URL dat o doporuen propojit Linked IN s Twitterem roziovat svou profesn s zaloit strnku Va firmy company reach / product awareness / nabdka zamstnn ve, co je mon, mte a analyzujte 9. SKUPINY: BUTE OPINION LEADERY dve existovalo Lined IN ANSWERS, dnes mono diskutovat v rmci GROUPS neomezujte se pouze na skupiny Vaeho odvtv, ale nechte sv podnikn rst i mimo nj JE LEP BT AKTIVN, NE ROZJDT PPC KAMA ads jsou sice na kad sti, ale kad tak v, e je to reklama skvl lnek se skvlmi radami je lep (/je zkladem) (znovu je teba ci, e) content is the king i kdy budete vyuvat ad, Vae landing page mus obsahovat kvalitn informaci 10. (3) STATISTIKY COMPANY LIKEDIN 11. COMPANY PAGE STATISTICS 12. (4) REKLAMA LIKEDIN 13. REKLAMA FAQ: linkd.in/NU9t47 CPC X CPM (1000 impres) zante i skonete kdykoliv se Vm zlb minimln $10/den kad klik stoj mezi $2.00 a bid (tzn. horn hranic cenov nabdky) 14. REKLAMA LEAD COLLECTION checkbox, v rmci ad, jm lead me zadat o to bt kontaktovn (nap. dost o vce informac apod.) e-mailov notifikace Vae snaha o pemnu lead v customer vak mus probhat v rmci InMailu (skrze LinedIN) neobdrte e-mail, telefonn slo, resp. jin kontakt 15. REKLAMA LEAD COLLECTION nahoe na Va landing page 16. STEJN JAKO VUDE JINDE JE NUTN OPTIMALIZACE AD REPORTING On LinkedIn, a good benchmark for a CTR (click-through rate / proklik) is around .03% or higher. 17. Rozebhnte vce ads najednou a vyberte tu/ty nejspnj variantu/varianty reklamy. STEJN JAKO VUDE JINDE JE NUTN OPTIMALIZACE AD VARIATIONS 18. CLOSED LOOP REPORTING men efektivity uritho adu prostednictvm sledovn toho, kte shldnuv ad si nakonec koupili produkt (/zadali o katalog, resp. jakkoliv jin ken akce na webov strnce) propojen s CMR tedy spov v zaveden formule, kde se zkaznka zeptte na dleit otzky ped tm, ne mu zpstupnte obsah PKLAD After launching several ad campaigns on LinkedIn, look at the landing page form data in your CRM. Is the traffic to your website generated by LinkedIn ads qualified? Is it generating customers? If not, you may want to optimize your campaigns. For instance, if your LinkedIn ads are targeting people in companies sized 1-10, but you find that the majority of the closed deals in your company are from leads with company sized 100-200, stop targeting those smaller companies on LinkedIn! Because of awesome targeting capabilities on LinkedIn, you can target companies that have 100-200 employees, which may increase the number of closed sales from your LinkedIn ads campaign. STEJN JAKO VUDE JINDE JE NUTN OPTIMALIZACE POST-CLICK REPORTING 19. neuzaven smyka uzaven smyka STEJN JAKO VUDE JINDE JE NUTN OPTIMALIZACE POST-CLICK REPORTING 20. STEJN JAKO VUDE JINDE JE NUTN OPTIMALIZACE POST-CLICK REPORTING 21. VIDEO ADS