linkedin marketing solutions preview

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A brief preview of LinkedIn Marketing Solutions

TRANSCRIPT

Page 1: LinkedIn Marketing Solutions preview
Page 2: LinkedIn Marketing Solutions preview

Our Mission.Connect the world’s professionals to make them more productive and successful

Page 3: LinkedIn Marketing Solutions preview

connectedprogress

achievementworklifebalance

goals

reco

gn

itio

nh

ap

pin

ess

moneycareer

excellence

knowledgeHard work

learn

ing

skill

sexposu

refocus

rew

ard

s

Connections drive success

Page 4: LinkedIn Marketing Solutions preview

200M+ Members Worldwide

7 M Director+

$83K Average Income

71% Graduates

Enablement

Page 5: LinkedIn Marketing Solutions preview

Your profile to the world

Page 6: LinkedIn Marketing Solutions preview

The Brand Called You

Page 7: LinkedIn Marketing Solutions preview

Source: Q23 – Types of brands / products / companies would expect to see on site | Normalised data | Base: Professional (n=5204) Personal (n=8692)

Higher association with‘professional’ networks

15%

10%

5%

4%

6%

10%

…express my personality

…follow personal interests

…meet my entertainment needs

…improve myself professionally

…help me to make business decisions

…gain advice / recommendations

Higher association with‘personal’ social networks

I want to see brands that I use to:

7

Professional vs. Personal Networks Context Matters

Page 8: LinkedIn Marketing Solutions preview

Jobs

Content

5X

Page 9: LinkedIn Marketing Solutions preview

A content rich experience

Page 10: LinkedIn Marketing Solutions preview
Page 11: LinkedIn Marketing Solutions preview

9M+Content Uploads

11

Page 12: LinkedIn Marketing Solutions preview

That works where you work

Page 13: LinkedIn Marketing Solutions preview

Seamlessly across devices

Page 14: LinkedIn Marketing Solutions preview

“ for the next

FIVE YEARSwill be

DERIVINGINSIGHT

AHEAD OF PEERS”-IBM CEO Study 2012

Because knowledge is power

SURVIVAL SKILLS 101

Page 15: LinkedIn Marketing Solutions preview

Connecting brands with professionals

dataresearch

social

analytics

integrationcompany pages

mediaAPIs

targeting

LinkedIn ads

poll/content ads

soci

al ads

plug-ins

insi

ghts

gro

ups

dis

pla

y

Page 16: LinkedIn Marketing Solutions preview

Is Your Brand In?