linkedin marketing strategy

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  • 1. LinkedIn Marketing Strategy
    Fisher Laishram
    WSG Systems Corp.

2. Agenda
Outbound & Inbound Marketing
Whatis Linkedin? We all know it
or do we?
Why Linkedin?
WSG Marketing Strategies
3. Outbound Marketing
4. Inbound Marketing
5. What is LinkedIn?
8.5 million professionals, 130 industries
89,000 are CEO, and nearly half a million others occupy another job in the C-suite
All 500 of the Fortune 500 are represented
1 new member every second
Average user belongs to at least 3 to 4 groups
The average LinkedIn user is 39 and makes $139,000 a year
6. Why LinkedIn?
Free!!!most of it
Not>professional site
GLOBAL market reach
Increase VISBILITY of WSG the brand
Reaching the Right People
Generate traffic
Facilitate introduction
Experts opinions
Competitors/Industry health
7. Why LinkedIn?
8. WSG Marketing Strategy (1/2)
Mantra: We are not SALESMAN ..We are EXPERTS
Getting the basic RIGHT!!!
9. WSG Marketing Strategy (2/2)
Marketing Sessions
Answers
Services
Search
Groups
Polls
Events
Presentation
Buzz
Network
Recommend
Competitors
OR
Industry
New Market &Opportunities
Linkedin Crowd
owner
Brand Visibility
10. Summary

  • Brand Visibility

11. Expert Positioning 12. Announces Product & Services 13. Service Recommendations 14. Potential Clients 15. Responding to Service Request 16. Right Contact