FOCUS ON ALIGNMENT SEAMLESS PROCESS

CENTRALIZEDTECHNOLOGY + +KNOWLEDGABLE

PEOPLE

Keys for Sales & Marketing Success

Strategic Marketing Framework

1.  Market Research & Analysis •  Total Addressable Market (TAM), Personas,

Buyer Journey Definition, SIC Code Mapping

2.  Content Generation •  White Papers, Blogs, Demos, Infographics,

Webinars, etc.

3.  Marketing Automation & CRM Integration •  Centralized Marketing Distribution

4.  Sales Enablement & Partner Channels •  Onboarding, Training, Process Improvement,

Partner Channel Development

5.  Customer Engagement & Retention •  Engagement & Retention Strategies, Satisfaction

Surveys (Net Promoter Score), etc.

6.  Reporting & Analytics •  Marketing Return on Investment (MROI),

Salesforce.com Lead Pipeline Management

Research & Strategy

Analytics & Reporting

Content Marketing

Marketing/CRMAutomation

Sales Enablement

CustomerEngagement

SaaS Buyer Engagement Model Mapped to Pipeline Funnel

Marketing Owned

SalesOwned

EDUCATION���CONSIDERATION

EazyStock unlocks predictable improvements to customer service with its advanced forecasting, planning and purchasing replenishment automation. Optimized Inventory Levels Drive: •  5-10% increase in order fill rates and on-time delivery •  30-50% reduction in out of stocks and order lead-time variability

1. Improve service levels by putting your customer at the center of your supply chain.

EazyStock’s enterprise-class optimization tools help companies reduce inventory and working capital costs to free up cash flow to accelerate business growth. Intelligent Forecasting Delivers: •  15-30% reduction in inventory and working capital costs •  20-40% reduction in inventory carrying and obsolescence costs

2. Free up your cash flow by reducing investment tied up in excess inventory.

Finance

Leadership

Buyer Persona Definition (1 of 2) – Supply Chain Buyers

Buyer Persona Definition (2 of 2) – Supply Chain Buyers

EazyStock increases inventory planner productivity by extending intelligent automation from any ERP system to better forecast demand and replenishment. Optimized Forecast Planning Delivers: •  20-30% reduction in time used in expediting orders •  10-20% reduction time spent on manual inventory planning processes

3. Fine tune inventory operations and stay ahead of your competition.

EazyStock reduces dependency of on-premise technology and seamlessly integrates with any ERP system to automate manual forecasting and planning practices. The EazyStock Cloud Solution Provides: •  A secure Software-as-a-Service (SaaS) platform for users •  Simple ERP plug ins for any legacy ERP system •  Low-cost, predictable monthly SaaS subscription •  Software upgraded automatically twice per year •  IT hardware and software maintenance included •  Dedicated customer support specialists for EazyStock users

4. Rapidly extend ERP systems to the cloud for secure, scalable and low cost inventory optimization.

Systems

Operations

Digital & Traditional Marketing Sandbox

Marketing Automation

Website SEO

Content Hub Analytics Tracking CRM integration Data capturing

Domain pointing

CRM System Salesforce integration

Customer Mgmt. Prospect management Mktg Auto integration

Sales Collateral Interactive videos

PPT support Service offerings

Posters Postcards

Events Tradeshows Networking

Awards Webinars

Promotions Philanthropy events Public Relations

Press releases Press coverage

Speaking engagements Thought leadership articles

Magazine interviews Published books Social Media

YouTube LinkedIn

Flickr Blog

Twitter

Paid Advertising Google Adwords Directory Listings

Banner Advertising e-print ads

Referral Channels

Email Marketing Client blast

Prospect blast New business blast

X-Mas blast

Traditional Marketing Digital Marketing Blog Current trends

New clients New technology

e-books

Direct Mail Client campaign

Prospect campaign Mail mergers

Postcards X-Mas mailer

Research/Lists New business lists

Directories Networking lists

Newsletters Quarterly issues

Hot topics Client distribution