nicsa webinar linkedin slides
TRANSCRIPT
www.nicsa.org
For Personal Brand Building
www.nicsa.org
Why LinkedIn?
• The largest professional network on the Internet with more
than 135 million members in over 200 countries and
territories.
• Executives from all 2011 Fortune 500 companies are
members; its corporate hiring solutions are used by 75 of
the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company
Pages.
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How to Optimize Your LinkedIn Presence
Optimize Your Profile
Optimize Your Engagement
Be Compliant!
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Optimize Your LinkedIn Profile
• Complete Your Profile!• Use your full name and a good picture• Create a compelling & descriptive headline• Add work history with robust job descriptions
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Optimize Your LinkedIn Profile
• Add robust Summary & Specialties• Get Recommendations• Use strategic keywords for all of the above– You want to show up in searches!
• Add connections – import your contacts
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Optimize Your LinkedIn ProfileSub-optimal
→ No picture! → Weak headline!→ No custom urls or recommendations!
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Optimize Your LinkedIn Profile
Optimal
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Optimize Your LinkedIn Profile
• Create a customized profile url
• Customize your website links
• Link your Twitter account
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Optimize Your LinkedIn Profile
Custom web link
Twitter link
Custom LinkedIn URL
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Optimize Your LinkedIn Profile
Manage your Twitter Settings
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Optimize Your Engagement on LinkedIn
• Define your business objectives
• Use LinkedIn to build relationships
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Optimize Your Engagement on LinkedIn
Connect with people!
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Optimize Your Engagement on LinkedIn
LinkedIn tools• Company Pages• Advanced Search• Profile Organizer• LinkedIn Groups• LinkedIn Answers
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Optimize Your Engagement:Company Pages
• Create a Company Page• Turn on company status updates to post updates• Post job openings• Include products and/or services
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Optimize Your Engagement:Company Pages
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Optimize Your Engagement:Using Advanced Search
• Design searches to meet your objectives!• Search by:
→ Sector → Company→ Geography → Keywords
• Consider investing in a business account to get more advanced search features
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Optimize Your Engagement:Using Advanced Search
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Optimize Your Engagement:Using Advanced Search
Next steps• Save searches• Organize targets with the Profile Organizer• Connect and make contact!
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Optimize Your Engagement:Saving Searches
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Optimize Your Engagement:Saving Searches
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Optimize Your Engagement:Profile Organizer
[Not available on free accounts]
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Optimize Your Engagement:Profile Organizer
Profile Organizer
Folders
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Optimize Your Engagement:LinkedIn Groups
• Discover important discussions• Take part in shaping them• See both discussions and news• Gauge discussions• Make connections!
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Optimize Your Engagement:LinkedIn Groups
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Optimize Your Engagement:LinkedIn Answers
• Engage by asking or answering questions• Send a LinkedIn Answers question to up to 200
connections!• Geo-target!
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Optimize Your Engagement:LinkedIn Answers
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Optimize Your Engagement:LinkedIn Answers
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Optimize Your Engagement:LinkedIn Answers
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Engage
• Advanced Search• Company Pages• Linkedin Groups• Advanced Search• LinkedIn Answers
Add Connections
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Engage
Contact targets
• Get introduced by a shared connection• Connect with people from groups• Send a personalized message• Show interest in what they do
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Engage
The General Theory of Social Media
• Markets are conversations, not billboards!• Listen first• Ask and answer questions• Never sound spammy!
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David Vyorst
www.relaystationmedia.comhttp://www.linkedin.com/in/davidvyorst