leveraging linkedin: intro slides and networking examples
DESCRIPTION
This is the slide deck from the Leveraging LinkedIn webinar for UGA Alumni on Oct. 8, 2014. Includes introductory information and networking examples.TRANSCRIPT
Leveraging LinkedIn
For Networking and Career Success
Andrew Crain, Assistant DirectorThe University of Georgia Career Center
LinkedIn: Why Should I Care?
• Over 310 million users worldwide
• 2 new users added each second
• 3 million+ companies on LinkedIn
• Executives from all Fortune 500 companies
• Hiring solutions used by 94 of the Fortune 100
What is LinkedIn?
Appropriate Usage
Acceptable:
Talking to strangers
Sharing news about a job/internship
Posting articles related to your career interests
Unacceptable:
Status updates about your sports team, fundraising cause, or crummy day
Pictures of your cat
Informal grammar or communication style
Success Stories
“Just emailing to thank you for your support and suggestions lately. I
have…found a position at an engineering firm in Augusta. I start
Monday!
I took your advice and started reaching out to Engineers in the area, and the first one I called offered me a job a week later.”
(University of Georgia Student)
Success Stories
Today’s Agenda
1. What is LinkedIn?2. Walk-Through of Basic Functions:
a) Building a Profileb) Networkingc) Research
3. Tips for Personal Branding
Emphasis on Connecting with Decision-Makers and Harnessing LinkedIn’s Massive Data Pool!
LinkedIn for Sales:
http://specialedition.linkedin.com/tracking?page_key=biz_slc_slideshare_tips-for-social-selling-professionals_click&redir=http://www.slideshare.net/slideshow/embed_code/13607575?rel=0
LinkedIn for Sales:
http://specialedition.linkedin.com/tracking?page_key=biz_slc_slideshare_tips-for-social-selling-professionals_click&redir=http://www.slideshare.net/slideshow/embed_code/13607575?rel=0
“The best reps are not just present in social media, they position themselves as credible and influential sources in customer networks.”
– Sales Executive Council
“Effective use of sales intelligence increases revenue productivity per sales rep by 17%.”
– CSO Insights
Crafting a Networking Message
Key Networking Takeaways:
• Emphasize common bonds/connections
• Frame your initial request with the goal of networking or learning more
• Always request information – NOT a job
• If the person is open to helping, it is ok to ask for a referral:• “Who else would you suggest I speak with about these
interests?”
• Be gracious – say thank you!
Crafting a Networking Message
Examples:
Crafting a Networking Message
Examples:
Crafting a Networking Message
Examples:
Hi Kyle,
I’m a Theater grad from the University of Georgia with an interest in the IT services field. I’m hoping to grow my network in the Atlanta area and I was wondering if I could connect with you. Thanks in advance!
Sincerely,
Andrew
Crafting a Networking Message
Examples:
Message 1
Hi Kyle,
I’m a Theater grad from the University of Georgia with an interest in the IT services field. I’m hoping to grow my network in the Atlanta area and I was wondering if I could connect with you. Thanks in advance!
Sincerely,
Andrew
Message 2 (AFTER Connecting)
Hi Kyle,
Thanks for connecting with me. I appreciate the opportunity to learn from your career path and experience. I’ve been researching the IT field as I prepare for my next career transition and I have to say that I’ve heard a lot of great things about Pardot!
Would it be possible for me to chat with you sometime to learn more about the company? I’d love some feedback on how you got into the industry with a Theater background and any tips you could share for my job search.
I promise not to take more than 20 minutes of your time if you’d like to chat over the phone or via email. Thanks again for connecting and for considering my request!
Closing Points: Call to Action
• Review Your Profile: What can you do to take it BEYOND the resume stage?
• Start Connecting: Use LinkedIn to keep track of current and new contacts.
• Maintain an Active Presence: Keep your profile up to date and submit regular (2-3 per month) status updates.
• Begin Connecting Strategically to Enhance Your Network or Improve Your Professional Knowledge!
Questions?
Andrew Crain, Assistant DirectorThe University of Georgia Career Center
**Please complete your surveys and give us feedback on this program!**