linkedin strategy

Download LinkedIn Strategy

Post on 01-Nov-2014

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  • 1. Strategy
    for
  • 2.
  • 3. Target Audience
    Professionals who are looking for talents
    Different variations according to demographics
  • 4.
  • 5. Why
    Facebook of the business world, it's more influential than ever
  • 6.
  • 7. What are Direct Ads?
    The ads allow advertisers to reach a targeted professional audience of their choosing. Advertisements contain lines of text, a small image or logo (optional), an interactive display, as well as a link to the advertiser's profile on LinkedIn.
    Cost to the advertiser is based on the number of ad impressions or ad clicks that his advertisement receives.
  • 8. Who and How can we target?
    Target:
    HR Professionals from various industries
    Target by:
    Industry
    Company
    Job Title
    Size
    Seniority
    Gender
    Age
    And More
  • 9. What Kind of Advertisements can we have?
    Media Box
    Banner Ad
    Text Hyperlink
  • 10. Media Box Large Ad
    Linkedins primary ad placement location is featured on the users home and profile pages, located on the upper right side of the page. A lot of advertisers are putting flash driven, interactive ads in this location.
  • 11. Banner Ads
    Banner Ads work like your typical banner ad on other sites. Advertisers are placing both non-interactive and interactive banners on Linkedin. Featured on the bottom of the page.
  • 12. Text Hyperlink
    Similar to simple PPC ads this LinkedinDirectAd is featured in text format. Usually located at the top of the users page.
  • 13. How Often Does an Ad Show Up
    Depends on Account - Varies
    Depends on our ads performance
    Bid and Budget Values
    Other Active Advertisements
    Ad inventory levels within Linkedinad network
    Linkedin Cannot Promise any Specific amount of ad placements or time frames of ad placements
  • 14. Facts about the Ad System
    24 Hours to process your ad metrics. You will see analytical results
    Add Placement is not done through keywords or key phrase bidding.
    It is done simply by targeting a particular audience.
    Base Price $10 for 1,000 impressions. $3-$6 for overall (based off of approximations)
    Pre-Paid Account System, minimum starting investment of $25
  • 15. LinkedIn DirectAds Reviews
    Negatives
    Positives
    Keywords are not that important. You can target by demographic, but you dont have the ability to target your audience with keywords.
    Not a whole lot of success stories from companies using LinkedIn. Nobody has really come out and said it brought about large increase in sales, leads, etc.
    Performance is a mystery. Not a lot of data on past performance metrics.
    LinkedIn provides detailed demographic information and allows you to customize the potential of your ad placements.
    Very simple process and straightforward payment method.
    Dont have the hassle of managing a keyword strategy
  • 16. More Specific Ad Targeting: EVENTS
    Create Powerful Events
    Hosting an event is a great way to build the business
    Due to the viral nature of LinkedIn, once someone RSVPs to your event, it shows up on the home profile of everyone that person is connected to, spreading the message for us.
  • 17. Send Personal Messages
    Once we find leads, we can send them personalized messages.
    Use of InMails(depend on Budget)
  • 18. Linked Apps: Job Insider
  • 19. LinkedIn Groups: Receive Tons of New Leads Daily
    Creating a LinkedIn group gives us the ability to generate an amazing number of leads from high-end decision makers.
    Groups based on Industry professionals (HR people) requirements
  • 20. How to maximize our LinkedIn group
    Add keywords in the description of our group to increase our search rankings on LinkedIns search section.
    Add keywords in the title of the group to be found on Google.
    Add our company website or blog to the group to drive traffic to our site.
    Add our blog RSS feed to the group so every new article is automatically posted to the home page of every group member.
    Send a weekly message that adds value for group members and drives traffic back to your site.
    Connect people in the group by making introductions to those who could potentially do business with one another.
  • 21. Ask Questions & Build Credibility
    Get the answers you need from some of the top experts in the world.
    Set up the Answers Application on the bottom right-hand side of your home page for the subjects you know best.
  • 22. Contd.
    Then, when you see a question pop up that you know the answer to, follow these steps:
    Research the person who asked the question, and find a way to tie in a personal response with something from their LinkedIn profile.
    Be as helpful and resourceful as possible when answering the question. Give tips, website links with additional information, or even recommend someone who is the best expert on that topic.
    Leave the answer with an open invitation for more communication by asking them to contact you privately if they need any extra help.