linkedin as part of your social media strategy
Embed Size (px)
DESCRIPTION
Use LinkedIn as part of your Social Media strategy. Help you personal brand grow through LinkedInTRANSCRIPT
Slide 1
To Grow Your Business
Presented By David Mitroff, Ph.D.
Find more at www.PiedmontAve.com/Resources
@DavidMitroff
Copyright Piedmont Avenue Consulting. All Rights Reserved.
www.PiedmontAve.com
Seminar description:
This seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing. We will talk about:
What social media marketing really is and why its important;
Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization;
How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement;
How to incorporate it into your business life without losing productivity.
1
Increasing Leads - Prospecting Efforts
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Tracking & Analysis
The Key Benefit of Online Marketing is the ability to track and analyze results, then quickly iterate and adjust for optimal performance
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
The single biggest advantage of Internet Marketing media (especially email marketing) to standard broadcast and print media is the ability to track result and analyze performance. All email marketing services provide functionality to track open rates and bounce rates, which measure the success of a campaign and allows the user to make adjustments to better fit their audience.
Website & Blog
Online Directories
Review Sites
Social Networks
Micro Blogging
Rich Media
Mobile Apps
Industry Specific
Event Promotion
9
Key Areas of Social Media
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
1
Website & Blog
Control the content.
A chance to tell your story.
Define a clear message.
What do you offer?
Create a medium for contact.
Invite feedback, questions
Provide links to other pages.
Share your FB, Twitter
Update your content.
Consistency in theme and info.
Google Ranking, Alexa Page Ranking, SEO/CRO, Blogger, TypePad, Wordpress
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
The Power of Email Marketing
For a 60-day free trial, go to texas.constantcontact.com
5
Website The Hub Of Your Online Strategy
Most important area
Definition of you and your message
Central hub with links to other sites
You control it
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
The Website is the core of every online marketing campaign since every other internet marketing activity (email marketing, social media marketing, etc.) will be designed to attract potential customers to your Website. This means that you will first need to develop an attractive and functional website. Also be aware that there are many types of Websites (blogs, social media sites, etc.). What do you need to have a Website:
Website Domain Name
Web Hosting Service
Web Content (text or copy, images, video)
Website Design (Front End) and Website Development (Back End)
Wix enables everyone to design, publish and host stunning HTML5 websites.
Easy drag-and-drop website builder!
No coding
No previous design skills
Website Wix.comBuild your Website Today
Create
Your Stunning Website.
It's Free
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
The Website is the core of every online marketing campaign since every other internet marketing activity (email marketing, social media marketing, etc.) will be designed to attract potential customers to your Website. This means that you will first need to develop an attractive and functional website. Also be aware that there are many types of Websites (blogs, social media sites, etc.). What do you need to have a Website:
Website Domain Name
Web Hosting Service
Web Content (text or copy, images, video)
Website Design (Front End) and Website Development (Back End)
Call to Action vCitaOnline Scheduling Software and Business Calendar
Easy Appointment Scheduling for Your Clients
Best Business Calendar for Your Team
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Call to Action Constant ContactEmail Marketing Customer Loyalty Program
Re-use content and stay on top of mind.
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
SOCIAL NETWORKS
Communicate with clients. -Be involved with the conversation.
Connect. -Associate your business with related pages and people.
Establish a following. -Invite past clients/customers to view your page.
4
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Key Activities on
Connect with your peers
Professional community
Communication through forums
Write Articles - Be seen as an expert
Send messages
Start and Join Groups
Introduce People
Send Referrals
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Thank you again for your time and attention today. What questions do you have for me?
Please remember to leave your business card on the way out so you can be sure to receive the Constant Contact Hints and Tips newsletter all about Social Media Marketing in order to stay up-to-date with the latest tips and trends.
11
Personal Profile -
Custom URL
Title = Story
Websites
Summary
Keywords
Include Contact info
LION
Privacy Settings
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Asking for Recommendations -
Dear Bob, Hope this email finds you well. The best way to improve your Linkedin profile is to have more recommendations. With that in mind, I'm asking you to write a Linkedin Recommendation for me, which I may also use on my Website. In return, I will do the same for you... thus we both have great testimonials and feel good in the process! I'm asking for a brief recommendation of my work and/or personality. If it is the case, please reference how we have worked together. How has Piedmont Avenue Consulting services improved your business or how have my creative ideas, marketing services, consulting, insights, brand awareness, customer loyalty programs, technology integrations, assessments, feedback, etc... created new opportunities or sources of revenue. If not the case, please testify that I'm a good person, natural networker / connector or that I'm your go to person when you need a bald guy. And of course, let others know that your recommend people get to know me, work with me, meet me, etc. If you have any questions, please let me know. Thanks in advance for helping me out...and I look forward to returning the favor.
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Examples Invites -
I happen to be traveling to Vietnam. Since you are in Vietnam and due to the industry you are in you have the characteristics or character of the type of person I have had success with in the past.
We have several mutual contacts - Lets connect
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Company Profile -
Find individuals you know in a professional capacity
Company Profile
Participate in discussions
Recruit attendees to your events
Invite people to join your mailing list
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Groups
Join Groups 50 of them Increase 3rd Level Connections!
Create your own Group for Free
LION (Linkedin Open Networkers)
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
What Should I Do Now?
Continue
Learning
Create a Foundation
with Call To Actions
Use both Social Media
and Email Marketing
Make adjustments to your website (test and see what works)
Work on increasing your business awareness on Social Media
Request a Social Media Report
Next 30 days
Develop a more comprehensive marketing plan based on your initial tracking and experiments in social media.
Attend another workshop
Next 60 days
Sign up for Constant Contact Trial
Create a Wix.com website and/or update your website to include:
Clear call to action
Integrate social media
Blog or promote events
Email newsletter sign up
vCita Scheduler
Today
1
2
3
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Resources Discounted Links
@DavidMitroff
www.PiedmontAve.com
Find more at www.PiedmontAve.com/Resources
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Need a Speaker ?
David Mitroff, Ph.D.
Founder, Chief Consultant | Piedmont Avenue Consulting
fb.com/PiedmontAve
twitter.com/DavidMitroff
linkedin.com/in/DavidMitroff
www.WalnutCreekEvents.org
www.EastBayEntrepreneur.com
Upcoming Events
@DavidMitroff
www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved.
Find more at www.PiedmontAve.com/Resources
Thank you again for your time and attention today. What questions do you have for me?
Please remember to leave your business card on the way out so you can be sure to receive the Constant Contact Hints and Tips newsletter all about Social Media Marketing in order to stay up-to-date with the latest tips and trends.
19