linkedin as part of your social media strategy

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To Grow Your Business Presented By David Mitroff, Ph.D. Find more at www.PiedmontAve.com/Resources @DavidMitro ff Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.co m

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Use LinkedIn as part of your Social Media strategy. Help you personal brand grow through LinkedIn

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Page 1: LinkedIn as part of your Social Media strategy

To Grow Your BusinessPresented By David Mitroff, Ph.D.

Find more at www.PiedmontAve.com/Resources

@DavidMitroff Copyright Piedmont Avenue Consulting. All Rights Reserved.www.PiedmontAve.co

m

Page 2: LinkedIn as part of your Social Media strategy

Increasing Leads - Prospecting Efforts

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 3: LinkedIn as part of your Social Media strategy

Tracking & Analysis

The Key Benefit of Online Marketing is the ability to track and analyze results,

then quickly iterate and adjust for optimal performance

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 4: LinkedIn as part of your Social Media strategy

1. Website & Blog

2. Online Directories

3. Review Sites

4. Social Networks

5. Micro Blogging

6. Rich Media

7. Mobile Apps

8. Industry Specific

9. Event Promotion

9Key Areas of Social Media

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 5: LinkedIn as part of your Social Media strategy

1Website & Blog

• Control the content.– A chance to tell your story.

• Define a clear message.– What do you offer?

• Create a medium for contact.– Invite feedback, questions…

• Provide links to other pages.– Share your FB, Twitter…

• Update your content.– Consistency in theme and info.

Google Ranking, Alexa Page Ranking, SEO/CRO, Blogger, TypePad, Wordpress

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 6: LinkedIn as part of your Social Media strategy

Website – The Hub Of Your Online Strategy

• Most important area• Definition of you and

your message• Central hub with links to

other sites• You control it

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 7: LinkedIn as part of your Social Media strategy

Wix enables everyone to design, publish and host stunning HTML5 websites.

Easy drag-and-drop website builder!

No coding No previous design

skills

Website – Wix.comBuild your Website Today

Create Your Stunning

Website. It's Free

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 8: LinkedIn as part of your Social Media strategy

Call to Action – vCitaOnline Scheduling Software and Business Calendar

Easy Appointment Scheduling for Your Clients

Best Business Calendar for Your Team

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 9: LinkedIn as part of your Social Media strategy

Call to Action – Constant ContactEmail Marketing – Customer Loyalty Program

Re-use content and stay on top of mind.

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 10: LinkedIn as part of your Social Media strategy

SOCIAL NETWORKS –

• Communicate with clients. -Be involved with the conversation.

• Connect. -Associate your business with related pages and people.

• Establish a following. -Invite past clients/customers to view your page.

4

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 11: LinkedIn as part of your Social Media strategy

Key Activities on Connect with your peers Professional community Communication through forums Write Articles - Be seen as an expert Send messages Start and Join Groups Introduce People Send Referrals

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 12: LinkedIn as part of your Social Media strategy

Personal Profile - Custom URL Title = Story Websites Summary

– Keywords– Include Contact info

LION Privacy Settings

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 13: LinkedIn as part of your Social Media strategy

Asking for Recommendations - “Dear Bob, Hope this email finds you well. The best way to improve your Linkedin profile is to have more recommendations. With that in mind, I'm asking you to write a Linkedin Recommendation for me, which I may also use on my Website. In return, I will do the same for you... thus we both have great testimonials and feel good in the process!

I'm asking for a brief recommendation of my work and/or personality. If it is the case, please reference how we have worked together. How has Piedmont Avenue Consulting services improved your business or how have my creative ideas, marketing services, consulting, insights, brand awareness, customer loyalty programs, technology integrations, assessments, feedback, etc... created new opportunities or sources of revenue.

If not the case, please testify that I'm a good person, natural networker / connector or that I'm your go to person when you need a bald guy. And of course, let others know that your recommend people get to know me, work with me, meet me, etc. “

If you have any questions, please let me know. Thanks in advance for helping me out...and I look forward to returning the favor.

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 14: LinkedIn as part of your Social Media strategy

Examples Invites -

“I happen to be traveling to Vietnam. Since you are in Vietnam and due to the industry you are in you have the characteristics or character of the type of person I have had success with in the past.”

“We have several mutual contacts - Lets connect”

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 15: LinkedIn as part of your Social Media strategy

Company Profile - Find individuals

you know in a professional capacity

Company Profile Participate in

discussions Recruit attendees

to your events Invite people to

join your mailing list

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 16: LinkedIn as part of your Social Media strategy

Groups Join Groups… 50 of them… Increase 3rd Level

Connections! Create your own Group… for Free LION (Linkedin Open Networkers)

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 17: LinkedIn as part of your Social Media strategy

What Should I Do Now?Continue Learning

Create a Foundationwith Call To Actions

Use both Social Mediaand Email Marketing

■ Make adjustments to your website (test and see what works)

■ Work on increasing your business awareness on Social Media

■ Request a Social Media Report

Next 30 days■ Develop a more

comprehensive marketing plan based on your initial tracking and experiments in social media.

■ Attend another workshop

Next 60 days■ Sign up for Constant

Contact Trial■ Create a Wix.com

website and/or update your website to include:

- Clear call to action- Integrate social media- Blog or promote events- Email newsletter sign

up- vCita Scheduler

Today

1 2 3

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 18: LinkedIn as part of your Social Media strategy

RESOURCES – DISCOUNTED LINKS

@DavidMitroff www.PiedmontAve.com

Find more at www.PiedmontAve.com/Resources

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Page 19: LinkedIn as part of your Social Media strategy

Need a Speaker ?David Mitroff, Ph.D.Founder, Chief Consultant | Piedmont Avenue Consulting

[email protected]

fb.com/PiedmontAve

twitter.com/DavidMitroff

linkedin.com/in/DavidMitroff

www.WalnutCreekEvents.orgwww.EastBayEntrepreneur.com

Upcoming Events

@DavidMitroff www.PiedmontAve.com

Copyright Piedmont Avenue Consulting. All Rights Reserved.

Find more at www.PiedmontAve.com/Resources