developing a linkedin recruiting strategy
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Developing a LinkedIn Recruiting Strategy
February 17, 2009
Agenda
Introductions The Evolution of Online Recruiting Online Recruiting Today LinkedIn Overview A Beginner’s Guide Advanced Concepts & Best
Practices Questions David Cohen
Sr. Account Executive, LinkedIn
Chicago Area | Internet
Public Profile:http://www.linkedin.com/in/davidalyncohen
Connections: 203 Recommendations: 1
Email: [email protected]
Phone: 312-466-7655
Evolution of Online Recruiting
1995 2000 2005 2008
Circa 1995: Growth of the Internet. Companies create websites and begin listingemployment opportunities online
Circa 2000: Job Posting Sites Grow. Monster.com andHotJobs advertise during the SuperBowl!
Circa 2005: Online Networkinggains traction. MySpace,Facebook, LinkedIn becomedestinations
Circa 2008: Passive recruiting in Web 2.0 becomes the new standardOne-fourth of all Web users visit social networks at least once per month.1
SOURCES:1. Jupiter Research
Recruiting TodayThe War Against Non-Talent…
Over 40,000 job boards online1
Large companies receive over 25k resumes/week2
1,200 to 1,300 resumes per job posted3
28% resume misrepresentation4
Recruiting teams are asked to do more with less: Fewer or less skilled resources Less budget More senior level searches due to increased turnover More job applicants
SOURCES:1. International Association of Employment Websites2. iLogos Research (a division of Taleo)3. PeopleBonus founder Jason Krumweide (according to CBS MarketWatch.com)4. Christian & Timbers
Recruiting Trends for 2009
Upgrading Employment Branding Reinvigorating Referral Programs Renewing the Focus on Quality of Hire Reinforcing the Business Case for Recruiting Utilizing Social Networks Utilizing Video Upgrading Succession Planning Using Employee Blogs for Recruiting Using Mobile Phone Recruiting Revitalizing Corporate Jobs Page Using A CRM Model for Hiring Hiring Innovators Recruiting Globally
SOURCE:Adapted from “13 Trends in Corporate Recruiting for 2009” by Dr. John Sullivan
Company Overview
LinkedIn Corporation Founded in 2003,
HQ: Mountain View, CA
Offices in San Francisco,New York, Chicago,Omaha, London
325+ employees
LinkedIn is the world’s mostpowerful business network
Latin America
3%
Other
0%
North America
61%
Europe
24%
Asia
8%
Africa
1%
Middle East
1%
Oceania
2%
LinkedIn Network Statistics
Network Membership & Reach
Over 35 million professionals* ~2 million members join
per month Roughly 1 new sign-up
per second 200 countries English, Spanish, German and
French 150 industries Members from all five hundred
of the Fortune 500
*As of January, 2009
Getting Started: A Beginner’s Guide to Recruiting onLinkedIn
Step 1: Search
Step 1: Search
Step 2: Reach Recommendations
Step 3: Join LinkedIn Groups
Step 4: Review LinkedIn Answers
Step 5: Become an Expert!
How to tap into the wisdom of your crowd using LinkedIn Answers:
1. Ask your Network: Need an answer in a particular area ofprofessional expertise? LinkedIn has hundreds of categories in theprofessional space ranging from the mundane to the obscure.
2. Search for Answers: Don’t have time to ask a question? Somebodymay have encountered the same issues you have or may have askedthe question on LinkedIn and found a satisfactory solution to it.
3. Help your Network with your Answers: Want to earn some DigitalKarma? Answer questions in your area of expertise that can helpboth your professional network as well as others looking for similarsolutions.
Advanced Solutions: How Leading Companies UseLinkedIn for Recruiting
The most cost-effective way tofind, attract and hire the world’sbest talent.
LinkedIn Talent AdvantageProduct Family
Find and engagethe best passivecandidates withunparalleledsearch andcommunicationtools
Attract the bestcandidates withprecise targetingand viraldistribution ofjob postings
Fill urgentpositions fast withhighly targeteddirect InMail®campaigns
Develop youremployer brandon LinkedIn withdynamic, viewer-aware content
Position yourcompany as anemployer of choiceto high valueprofessionals
Find and engage the best passivecandidates with unparalleledsearch, communication andcollaboration tools.
LinkedIn Recruiter: What Makes it Great
Greater ROI for existing technology investmentsIntegration with ATS systems – import key searches intoyour ATS and track with OFCCP numbers
Enhanced efficiency of each candidate search1-to-many InMail Templates – send personalized InMailsto up to 20 people at once
Increased efficiency of the recruiting teamTeam Collaboration Tools – allows multiple recruiters toconduct similar searches without fear of overlap
Most cost effective means of recruiting hard-to-fill andfrequently recurring searches
Automatic Search Alerts – Recruiter continues to searchfor key people on a nightly basis
Focused search to help recruiters get to the best passivecandidates immediately
Best Search Tools – focused search criteria that includesRadius + Distance to look beyond a major metro area
Most qualified candidates available anywhereIncreased Search Space – search across the entireLinkedIn network of over 35 million professionals
BenefitFeature
Attract the best candidates withprecise matching and effective viraldistribution of job postings
Automated Talent Matching
Target jobs to the rightprofessionals
Auto-generate a list ofcandidates
Automatically display topassive and active candidates
Unique Experience for Job Seekers
Candidates see how they areconnected to the company,recruiter, or hiring manager
Quick links provide relevantinsights
Fill urgent positions fast with highlytargeted direct InMail® campaigns
Targeted, Relevant Contact
Subject line appears on the candidates’ LinkedIn home page
Remains in the candidates’ inbox until they act LinkedIn® Talent Direct™
open rates reach up to 44%
*Up to 60 days
Convenient and Relevant to Candidates
Links to a landing page
Includes banner ad options andprominent call-to-action button
Talent Direct Case Studies
InternetConsulting
ComputerSoftware
ComputerNetworking
Telecom
ComputerSoftware
I.T.Services
Industry
34%“Click to LearnMore”
“You are cordially invited to…”Boost EventAttendance
33%“Apply Now”“Come to XYZ Company inColorado”
Hiring
44%“Apply Now”“Careers @ XYZ Company,Bangalore”
Hiring
31%“Apply Now”“XYZ Company Careers:Retail Sales”
Hiring
35%“Join Group”“Exclusive Invitation to JoinXYZ Industry Executive Group”
B2B LeadGeneration
20%“Download theWhitepaper”
“Share XYZ Company’s Vision ofIT Optimization”
B2B LeadGeneration
Open RateCall-to-ActionSubject LineObjective
Develop your employer brandon LinkedIn with dynamic,viewer-aware content
Relevant, EngagingExperiences for Candidates
Displays content you tailorand update
Adapts to the viewers basedon their industry, job function,location, etc.
Move beyond job listings to recruitment branding
Various Modules to Differentiate Your Brand
Appeals to candidates on a personal level
Employee spotlights introduce peers of related experience
Polling invites interaction and
Video clips showcase culture
Links help interested candidates take action
Recruitmentmessage
Recruiterprofiles
Employeespotlights
Job List& Careerpage links
InteractivePolls
VideoClips
Position your company as anemployer of choice to highvalue professionals
Expose Your CompanyTo Relative Candidates
Brand exposure to the largest professional network of senior, technical
and hard-to-find candidates
Ads can be targeted by profession, seniority, industry,company size and more
Improve CandidatePerception of Your Brand
Increase company / brandawareness and image
A less cluttered ad environmentensures your message is seen
What Our Customers Are Saying
“Our open days has dropped from 70 to 40 since using LinkedIn. It’sradically impacted cost savings.”– John Zweig, Director of Staffing, Logitech
“With LinkedIn, the team taps into a much larger network of highlyqualified candidates in a much shorter time period. It easily paid for itselftwo times over in the first three months we used it.”— John Beard, Manager of Talent Acquisition, Kaiser Permanente
“LinkedIn was instrumental in helping us to source and hire a CFO andother C-level candidates.”— Kim Bermuda, senior staffing manager, Adaptec, Inc.
“LinkedIn is one of the most valuable recruiting tools available in targetinghigh quality, passive job seekers.”— Director Global Staffing, Juniper Network
Recruiting Trends for 2009
Upgrading Employment Branding Reinvigorating Referral Programs Renewing the Focus on Quality of Hire Reinforcing the Business Case for Recruiting Utilizing Social Networks Utilizing Video Upgrading Succession Planning Using Employee Blogs for Recruiting Using Mobile Phone Recruiting Revitalizing Corporate Jobs Page Using A CRM Model for Hiring Hiring Innovators Recruiting Globally
SOURCE:Adapted from “13 Trends in Corporate Recruiting for 2009” by Dr. John Sullivan
How to Learn More
• http://learn.linkedin.com
• Interested in LinkedIn Talent Advantage?David CohenSr. Account [email protected]
Wade BurgessDirector of Sales, Central [email protected]
Questions?
