Tutti i segreti del Recruitingcon LinkedIn

Fabio RezzoagliSenior Enterprise Account Executivefrezzoagli@linkedin.com

LinkedIn Confidential ©2013 All Rights Reserved

Agenda

LinkedIn Today

Build, Engage & Recruit: A Corporate LinkedIn Strategy

Connect the world’s professionals to make them

more productive and successful

Our mission

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

LinkedIn: a global pool of professionals

2M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

16M+BRAZIL

100M+UNITED STATES OF AMERICA

9M+CANADA

24M+INDIA

5M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

15M+UNITED KINGDOM

7M+FRANCE

9M+ITALY

1M+BELGIUM

1M+DENMARK

2M+TURKEY

4M+NETHERLANDS

1M+SWEDEN

5M+SPAIN

467M+ Membersworldwide +2 New members per second

8M+CHINA

45M+ Student & New Graduates

Mobile traffic

50%

<2%

mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

PROFESSIONALS USE LINKEDIN FOR3 VALUABLE REASONS

KNOWLEDGEThe definitive professional

publishing platform

NETWORKWe connect the world’s

professionals

IDENTITYThe professional profile

of record

SOCIAL MEDIAIS HERE TO STAY, EMBRACINGITS POWER IS THE KEY

57%of the decision to ‘buy’

is now made before any commercial contact with

your business

THE BEST RECRUITERS ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2

are passive and not looking to move

80%

60%of them are open

to opportunity!!

BUT

OR

Build Awareness

Engage

Leads

Sell HireHire

THE BEST RECRUITERS SOCIAL MEDIA FUNNEL

WE RECOMMEND3 SIMPLE STEPS

YOUR FOLLOWERS& YOUR BRAND

NURTURE YOUR TARGET

AUDIENCESDO WHAT

YOU DO BEST

BUILD ENGAGE RECRUIT

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

ACCELERATEFOLLOWER GROWTH

Reach out to potential candidates and convert them into followers

BUILD

TARGETEDCAMPAIGNS

300% Follower base increase- Symphony Teleca

LEVERAGEYOUR EMPLOYEESBUILD

EMPLOYEEPROFILE

ADS

of page views are members looking at members76%

Reach out to your employees network and convert them into followers

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGINGENGAGE

Page visitors seethe content that isrelevant to them

≤ 400%increases in candidate conversions achievablewith targeted content

CAREERPAGES

IMAGES

JOBS

VIDEO’S

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Next Generation Linkedin Career Page

Impactful image

Company Profile

Troughout your Life Tab showcase your culture, identity, news, statistics and make your employees and partners ambassadors of your brand

Make members meet your leaders and explain why and how working for your company can be a competitive advantage in their career.

From the Discovery dropdown menù members can search for relevant info about their role/function in your company, or in different countries where you have a presence

Highlight your employees/partners by what they are posting on Linkedin: news about you, your company culture and updates about your industry and business

Where did your employees study? What causes your employees care about? Discover it by Linkedin Insights

Targeted Career Pages to customize your communication

(by Language/Geo/Function)

Australia Brazil

KEEP YOUR FOLLOWERS UP TO DATE

Your potential audience

467MEnsure you arealways top of mind

Relevant contentEncourages likes& shares

ENGAGE

CONTENTUPDATES

21

467M+(+2 every sec)

Company’s reach

Sponsored Updates reach the entire LinkedIn network

LinkedIn Member Population

Company Updates only reach your pool of followers

ENGAGE

SPONSOREDUPDATES

BUILD THE SAME RELATIONSHIP WITH MEMBERS

OUTSIDE COMPANY REACH

ACCELERATE YOURENGAGEMENT REACH

uplift in click throughrates for updates25%

the usualcontent traffic3x

Reach a wider audience before you even have them as followers

ENGAGE

SPONSOREDUPDATES

CREATING ‘FOLLOWERS’ WILLFUEL YOUR SUCCESS

? ? ?

? ? ?

? ? ?

What good is a poston Facebook if youhave no friends?

Followers are morelikely to recommendyour business2.5 x

95% Followers are 95% more likely to respond to an InMail

of members are interestedin job opportunities from companies they are following79%

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

PROACTIVELY SOURCECANDIDATES & CONSULTANTSRECRUIT

RECRUITER

Increased access to the network

Reach outusing InMail

Workflow andCollaboration tools 95%

Followers are 78% more likely

to respond toan InMail

26

Global Talent Pipeline

Supervisor

Recruiter

RecruiterRecruiter

RecruiterRecruiter

Supervisor can access allRecruiters activities

Recruiters can collaborate globally

DIRECT SOURCING PLATFORMMANAGE CENTRALLY & ACT LOCALLYRECRUIT

RECRUITER

PROMOTE YOUR JOBS TO THE BESTCANDIDATESRECRUIT

RELEVANTJOB POSTS

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

Follo

wer

s

Time

BUILD, ENGAGE AND RECRUIT FOR SUCCESS

RELEVANTJOBS

CAREERPAGES

TARGETEDMEDIA

EMPLOYEEADS

RECRUITERCONTENTUPDATES

BUILD ENGAGE RECRUIT

Thanks!