Social Media Strategy for Maximizing Your LinkedIn Experience

Download Social Media Strategy for Maximizing Your LinkedIn Experience

Post on 01-Sep-2014

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DESCRIPTION

Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.

TRANSCRIPT

  • LinkedIn
    Maximizing your efforts to achieve your social media professional goals

  • Presented by
    Erika Kirsten BeckRyder Media Consultants
  • What is Social Media?
    Andreas Kaplan and Michael Haenlein define Social Media as
    a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.
  • What is Social Media?
    Social Media is about conversation being social
    Media because it resembles traditional published content
    Same as:
    • User-generated content (UGC)
    • Consumer-generated media (CGM)
    • New Media, digital media
    • Interaction through technology
    It is:
    • Participatory
    • About Connections
    • Mobile