linkedin marketing solutions 2013

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1 Marketing Solutions Where business happens Marketing Solutions

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Page 1: LinkedIn Marketing Solutions 2013

1Marketing Solutions

Where business happens

Marketing Solutions

Page 2: LinkedIn Marketing Solutions 2013

2Marketing Solutions

LinkedIn’s Mission

Connect the world’s professionals and businesses to make them more productive and successful

Page 3: LinkedIn Marketing Solutions 2013

3Marketing Solutions

LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context

Promote trust and message receptivity

Deliver compelling insights and results with social

media solutions

Reach the most influential, affluent and educated

audiences at scale

Quality Audience Business Context Marketing Impact

Page 4: LinkedIn Marketing Solutions 2013

4Marketing Solutions

200+ million potential customers today making LinkedIn the 25th largest site in the U.S. with

over 41 million unique users

Sources: internal data and comScore Jan. ‘12, US

Page 5: LinkedIn Marketing Solutions 2013

5Marketing Solutions

Targeting is key to everything we do

Function, Seniority, Location, Industry, Company Size

Group affiliations

Education

Page 6: LinkedIn Marketing Solutions 2013

6Marketing Solutions

Align Message with Business Opportunity

LinkedIn Audience 360 Survey, US, August 2011

3 out of 4 Members use LinkedIn for everything business, from keeping up on trends to reading business news

Members are 2x more confident in the information found on LinkedIn than any other social site

64% agree that LinkedIn helps develop relationshipsand grow new business

Business ContextQuality Audience Marketing Impact

Page 7: LinkedIn Marketing Solutions 2013

7Marketing Solutions

Extend Marketing Impact

Marketing ImpactQuality Audience Business Context

Product portfolio engages on all levels

38% lift in likelihood to apply for a credit card in the next 12 months

Financial Services Customer

Authentic data powers reporting

89%

more leads generated on LinkedIn than on a leading ad network at a third the cost per lead

Professional Organization Customer

Network effect extends marketing

2,000product recommendations in two weeks generating 500,000 viral updates about products & services

Technology Customer

Page 8: LinkedIn Marketing Solutions 2013

8Marketing Solutions

LinkedIn Products

Page 9: LinkedIn Marketing Solutions 2013

9Marketing Solutions

High Impact Display MediaEasy to place. Hard to miss.

Prominent placements above the fold

One ad on the page

Rich media enabled

Not a part of any ad networks

300x250, 160x600, 728x90 and textlinks

Page 10: LinkedIn Marketing Solutions 2013

10Marketing Solutions

LinkedIn GroupsAbility to target users who are member of specific groups.

Page 11: LinkedIn Marketing Solutions 2013

11Marketing Solutions

Content AdsLeverage Innovative Content & Messaging to showcase thought leadership

Leverage innovative units to distribute content to desired target audience

Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)

Page 12: LinkedIn Marketing Solutions 2013

12Marketing Solutions

Content AdsExpandable Video Option

Page 13: LinkedIn Marketing Solutions 2013

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Sponsored PollsDrive and sponsor conversation

Drive member conversation

Enjoy flexibility with questions

Display dynamic ads on results page

Ability to share virally

Page 14: LinkedIn Marketing Solutions 2013

14Marketing Solutions

Members only receive (at most) one Partner Message per 60 days

Partner MessageYour message delivered to your specific prospects

Extensive targeting capabilities

Ability to share virally

Page 15: LinkedIn Marketing Solutions 2013

15Marketing Solutions

Social MessagingCompany Follow and Recommendation Ads

Gain more followers to your LinkedIn Company Page

Drive recommendations to promoted products/services

Actions become viral within network update stream

Page 16: LinkedIn Marketing Solutions 2013

16Marketing Solutions

Blake Boznanski, Account [email protected]

415.970.5164

Neva Egloff, Account [email protected]

415.970.5169