marketing yourself on linkedin
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Marketing Yourself on LinkedIn
Hawkeye Continuing EducationKatie Noonan
About me
BA: Marketing, UNI Fmr. PR/Social Media – Hellman Current Corporate & Community
Relations, UNIBusiness
Copies of PPT available at… http://www.slideshare.net/
kmnoon/marketing-yourself-on-linkedin
What is LinkedIn?
“The world’s largest professional network”http://www.youtube.com/watch?v=ZVlUwwgOfKw
The Social Media Revolution: http://youtu.be/3SuNx0UrnEo
About LinkedIn
Started in living room of co-founder in 2002
Official launch in May 2003 Publicly held company 120 million members
6.5 million students9 million recent graduates
Members in more than 200 countries
Executives from all Fortune 500 companies
LinkedIn Global Recruiting Trends Who was surveyed
Surveyed 1,166 recruiting professionals in the U.S. who have a LinkedIn Profile
Companies of all sizes represented Internal and 3rd party recruiters
LinkedIn Global Recruiting Trends (cont.) Key Findings
Most companies in the US use social professional networking for recruiting; almost one in three use it as a major hiring source
Competitive pressures are major motivator
Biggest need not being met by traditional tools – candidates
Report available at http://talent.linkedin.com/success-toolkit
How to use LinkedIn
1. Create your profile2. Build your network3. Position yourself as an expert
1. Create your profile
Creating a LinkedIn profile is simple.
All you need is a valid email
Basic Information
Summary
Experience
Education
Additional Information
Websites Twitter Honors and awards Contact for…
Understanding Features
Privacy Controls Public Profile Profile Stats Inbox Companies Groups Applications Jobs
Privacy Controls
Profile Email preferences Groups, companies & applications Account
Public Profile
What EVERYONE sees Set your URL
Profile Stats
Inbox
Companies
Your companies Search other companies Desirable companies
Groups
Applications
Add to your profile Share and collaborate Add to your homepage or profile
Jobs
Search for jobsJob seeker toolkitJobs you may be interested inSearch jobs by keyword
Post a job
2. Build your network
Network Statistics
3. Position yourself as an expert Recommendations Network Explore
Recommendations
Ask for recommendationsFormer and current colleagues SupervisorsClassmatesClientsEmployees
Network
Share valuable information regarding your industry and organization
Be involved with your connections Join relevant groups and participate
in discussions
Explore
Explore beyond your profile Do your homework
Available Upgrades
Business, Business Plus, or Executive
Questions?