Social Media ToolsLinkedIn for Business

Marketing

Faye E. OneyMarketing Consultant

Jan. 19, 2011

Has more than 90 million members in over 200 countries

Has executives from all Fortune 500 companies Gets a new member every second 52% male; 48% female 39% are between ages 35-49 32% are age 50+ 48% college grads; 27% post-gradSources: press.LinkedIn.com/about, http://www.booleanblackbelt.com/2010/09/linkedin-demographics-and-visitor-statistics/ http://www.quantcast.com/linkedin.com/demographics

LinkedIn – an online networking tool for business professionals

Who is on LinkedIn?• Your friends and

peers• Your co-workers• Your clients• Your prospective

clients• Your current (and

future) employer(s)

Online resume-showcase your career/strengths/skills

Networking for business development/prospecting

Position yourself as expert in your field Branding (individuals and companies) Job-seeking- advance your career

Why should you be on LinkedIn?

Getting started –

the basics• Create a profile – Education, job history, summary, specialties, photo!• Settings – Adjust your settings to allow who can view your profile and connections.• Add your website, blog link, Twitter profile.• For help, visit the Learning Center: http://learn.linkedin.com/new-users/

Connect with people you know – peers, co-workers, clients, other professionals in your industry.

Ask for recommendations and recommend others.

Connect with people you meet in your offline networks – professional associations, clubs, and other networking groups.

Send a personal message; not the standard invitation message that LinkedIn provides.

Build your network!

Navigation

Update your status regularly; share an interesting link, article or blog post.

Join relevant groups in your industry. Answer questions. Start a discussion and contribute to others’

discussions. Promote others in your network – their

blogs, articles, successes, promotions, etc.

Tips for engaging your network and positioning

yourself as an expert

Sales and Prospecti

ng• Join groups your clients/prospective clients are members of.• Build rapport, answer questions, ask for opinions, start discussions, engage the group!• Never push or promote your products/services.• Ask for introductions to 2nd tier connections.

Slideshare: Share your PowerPoint presentations

Box: Upload white papers, e-books, other documents

Amazon reading list: Show your network what you’re reading; write a book review

Blog link: Display your recent blog posts

Creative Portfolio Display: Showcase your portfolio

Apps for sharing your expertise

Company Pages

Opportunity to brand your business

LinkedIn currently rolling out a new company platformNew features:• Product and Service Spotlight – interactive banner ad • Featured products/services• Multimedia options• Customer recommendations module

http://www.linkedin.com/company/dell/products

http://www.linkedin.com/company/hp-enterprise-services/products (This page was recently removed)

http://www.linkedin.com/company/zoocasa.com/products?goback=%2Ecps_1290188176016_1

Examples of Company Pages

Profile settings – Once you set up your profile, change the URL to include your full name for better SEO (under Public Profile).

Rolodex feature – Input info from your contacts’ business cards directly into your contacts list.

Use the drop-down list to search for people or companies you want to do business with; groups you want to join; or jobs in particular industries.

Other Tips

Questions?Thank you for your time!

http://FayeOney.com

@FayeinCbus

http://www.linkedin.com/in/FayeStockOney

faye.oney@yahoo.com

1. Create a LinkedIn profile if you don’t already have one.

2. If you have a profile, update it w/your photo, education, jobs, summary, specialties.

3. Build your network - Add connections, search names of people you already know; check your email list, rolodex, business cards, etc.

4. Join two or three groups in your industry and contribute to a discussion.

5. Get in the habit of opening LinkedIn every day. Update your status and share some interesting links.

Homework

http://Press.LinkedIn.com/about http://Learn.Linkedin.com http://Lifehack.org http://Mashable.com Free webinars on LinkedIn every

Wednesday:http://learn.linkedin.com/training/

Resources