LinkedIn for Business, with a touch of Inbound

Marketing StrategyKeith Parnell

jasedigitalmedia.com@parnellk63 - @JASEgroup

Demographics◦ Sex, Race, Age, Income, etc.

Socialgraphics◦ Understand your customers’ social behaviors.◦ Where are your customers online?◦ Who do your customers trust online?◦ Who trusts your customers online?◦ Don’t focus on the tools / technology.

Know Your Audience

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1. Will not generate immediate attention.2. Takes time to build trust and relationships.3. Define your marketing goals and allow

social media to fit into an overall strategy.4. Social media marketing is an important

piece of an inbound marketing campaign.

“Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”

Social Media is NOT theMarketing Silver Bullet

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LinkedIn

@parnellk63 www.linkedin.com/in/parnellk63

Strategic Landing Pages

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Lead generation webforms. Downloadable eBooks. Webinars. Give-aways. Free trials. On every page. Make them BIG. Follow-up!

Online Call-To-Actions

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Google Analytics. Check with your hosting provider on other

tools. Monitor:

◦ Overall page hits.◦ Referral websites.◦ Visitor time on site.◦ Top landing pages.◦ Top exit pages.◦ Top keyword searches.◦ Visitor information.◦ Conversion rates!!

Analytics

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Keith Parnell, CEO, JASE Digital Media jasedigitalmedia.com @parnellk63 - @JASEgroup jasedigitalmedia.com/alphacollege

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