investments in consumer relationships: a cross-country and cross-industry exploration
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Seediscussions,stats,andauthorprofilesforthispublicationat:https://www.researchgate.net/publication/247837073
InvestmentsinConsumerRelationships:ACross-CountryandCross-IndustryExploration
ARTICLEinJOURNALOFMARKETING·OCTOBER2001
ImpactFactor:5.47·DOI:10.1509/jmkg.65.4.33.18386
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GabyOdekerken
MaastrichtUniversity
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DawnIacobucci
VanderbiltUniversity
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Retrievedon:03February2016