let's talk digital: marketing strategies to get you notice
TRANSCRIPT
LET'S TALK DIGITAL: MARKETING STRATEGIES TO GET YOU NOTICED & INSPIRE YOUR CUSTOMERS TO TAKE ACTION
Kate Volman, Host, Content Creator & Marketing Strategist Let’s connect @KateVolman
kate volman
Budget went from $150,000 (radio ads, Yellow Pages and direct mail) to $50,000 on inbound marketing. Traffic to website increased 300-400%.
Grew sales by $50,000/month by reaching out to bloggers.Sales jumped by 50% in four months
b71f7fb
YOU CAN DO ANYTHING, BUT YOU CAN’T DO EVERYTHING.
- David Allen
THE GOAL IS TO…
• Increase monthly revenue by $10,000.• Collect 5,000 qualified prospect email addresses by X date. • Generate 10 quality leader per month through Facebook. • Increase the lifetime value of my current clients by X%.
5 STRATEGIES TO CREATE A DIGITAL MARKETING PLAN FOR YOUR BUSINESS.
STEP 1: BUILD A STICKY WEBSITE • Simplify Your Message (what problem are you solving?) • What is the visitor’s next step?• Strong calls to action. • Live chat.• Contact info (are you including channels you aren’t on?)
A PRETTY WEBSITE IS JUST THE BEGINNING.
STEP 2: CREATE USEFUL CONTENT.
DO YOU HAVE A BLOG?
OPTIMIZE YOUR CONTENT TO GET FOUND• We don’t have to guess. Use
data.• Use Keyword planner • What are people searching
for? • Identify the keywords. • Identify keyword phrases.
EXAMPLE: LOCAL GYM • Best gyms delray beach • Personal trainer delray beach• Fitness Classes delray beach • Benefits of hiring a personal trainer• Do I need to hire a personal trainer to lose weight?• Are group fitness classes better than a trainer?
OPTIMIZE YOUR CONTENT TO GET FOUND
• Buzzsumo. • Find other popular
articles in your industry.
• Answer FAQs.
WHERE TO SHARE YOUR CONTENT SO IT GETS FOUND.
• Your Website • Social media• LinkedIn - status updates & articles • Medium • Reddit • HARO • Online publications in your industry • Guest Post on other websites
• Hire a writer (Upwork, Scripted, etc.)
• Videos• Podcasts • Infographics • Stories through
testimonials
NOT A BLOGGER?
#3 GET SOCIAL
BECOME A BETTER STORYTELLER.
ARE YOU CREATING CONTENT WORTH SHARING?
ARE YOU CREATING CONTENT WORTH SHARING?
ARE YOU CREATING HELPFUL CONTENT?
Movehub
LIGHTS, CAMERA…ACTION?
BE A CONTENT CURATOR AND CREATOR.
HOW CAN YOU WOW
YOUR CUSTOMERS?
CREATE. SHARE. ENGAGE.• Listen & Respond.• Comment on posts. Keep
the conversation going.• Quality vs. Quantity. • Be human. • Improve customer service
& retention.
CREATE COMMUNITY.
CREATE LOYALTY.
MAKE THE MOST OF YOUR ADVERTISING DOLLARS.
FACEBOOK ADVERTISING• Targeted page likes.• Boosted posts to fans or
targeted audience. • Custom audience ads to
current email list.• Sweepstakes • Retargeting • Promote Events
YOUR BUYER’S JOURNEY
STEP #4: E-MAIL MARKETING • Email is nearly 40 times better than Facebook and Twitter at
acquiring customers. (McKinsey & Company)• Using marketing automation can increase conversion rates by over
50%. (Aberdeen Group)• The two biggest factors influencing open rates are the organization
the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)
• Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)
• Create strong campaigns with helpful information.
• Always be building your list. • Social media. • Email automation. • Create strong campaigns with helpful
information.
• Introduction • Be helpful • Segment your lists
EMAIL AUTORESPONDER SERIES
EMAIL MARKETING PLATFORMS
• MailChimp• Aweber• Infusionsoft • Constant Contact • iContact
STEP #5: GET CREATIVE. TEST. • Start writing articles and publish on LinkedIn.• Commit to writing blogs consistently.• Commit to doing weekly videos. • Test Facebook ads.• Start a private Facebook or LinkedIn Group.
STOP SHINY APP SYNDROME. IT’S A THING.
A FEW GREAT TOOLS/APPS• Create social media images - Canva• Schedule social media posts - Hootsuite, Buffer • Create images easily - Canva• CoSchedule (integrates blogs and social media)• MemeGenerator • Create images - Pablo (through Buffer) • Team collaboration/project management - Trello • Facebook Sweepstakes - woobox.com • twitter.com/search
WOULD YOU LIKE TO DO ME A FAVOR?
Great #digitalmarketing presentation @KateVolman. Excited to watch your @GoDaddy videos. #smallbusiness
Thanks for sharing such great #smallbusiness #marketing tips @KateVolman. Looking forward to @convince Talk Digital to Me.
Thanks for making #digitalmarketing fun @KateVolman. Can’t wait to watch your @GoDaddy videos.
LET’S RECAP.
1
2
3
BUILD A STICK WEBSITE
CREATE HELPFUL CONTENT
GET SOCIAL
4 EMAIL MARKETING
5 GET CREATIVE & TEST
YOU’RE AWESOME. LET’S CONNECT.GO TO: KATEVOLMAN.COM/LETSCONNECT
kate volman