let's talk google +

1

Click here to load reader

Upload: digital-ad-agency

Post on 09-May-2015

141 views

Category:

Documents


1 download

DESCRIPTION

Many clients are trying to understand why Google + is important (because Google says it is) Keep it simple

TRANSCRIPT

Page 1: Let's talk Google +

   Google  Plus  made  simple  (  with  Humming  Bird  update)    

— Facebook  believes  search  is  social:  knowledge  of  friends/likes  is  the  social  graph  

 — Google  Plus  isn’t  a  social  network.  It  knows  far  more  

about  users  than  Facebook  does  –  location,  profile  (mobile,  what  you  need  when  you  need  it)  

— Key  Trends,  Brand  URL,  Higher  weight  given  to  active  G+  — SEO  moving  towards  natural  question  format  (keywords  

are  so  analog…)  — The  trillion  dollar  question;  how  will  people  discover  and  

search  &  Buy  

 

If  being   found   is   important  to  your  brand  create  a  proper  Google  Plus  account.    Get  verified  and  Align  brand  design  in  profile.    View  all  your  social  media  in  tabs  (a  360  degree  of  you),  consistent  images  and  messages  that  engage  at  your  pace.  

Develop   a   cadence   for   engaging  with   people  who   follow   your   brand.   Imagine   your   social  media  strategy  as  an  actor/brand  ambassador  entering  a  networking  event.    

 

Say  hello,  engage  in  real  conversation.  Don’t  overthink  just  do.    Start  simple  but  do.  

Next  Topics;  Why  social  media  is  like  a  shot  of  tequila,  #trendspotting,  Google  Glasses  for  Pets  

 

 

http://digitaladagency.com  

http://twitter.com/digitaladagency  

http://Facebook.com/DigitalAdAgency    Michael   provides   digital   thought   leadership   to   major   media  companies  and  is  often  sought  for  Industry  Articles    

AP:  http://bit.ly/16RJxV2 Inc. http://bit.ly/1aOpjdZ