let's talk google +
DESCRIPTION
Many clients are trying to understand why Google + is important (because Google says it is) Keep it simpleTRANSCRIPT
Google Plus made simple ( with Humming Bird update)
— Facebook believes search is social: knowledge of friends/likes is the social graph
— Google Plus isn’t a social network. It knows far more
about users than Facebook does – location, profile (mobile, what you need when you need it)
— Key Trends, Brand URL, Higher weight given to active G+ — SEO moving towards natural question format (keywords
are so analog…) — The trillion dollar question; how will people discover and
search & Buy
If being found is important to your brand create a proper Google Plus account. Get verified and Align brand design in profile. View all your social media in tabs (a 360 degree of you), consistent images and messages that engage at your pace.
Develop a cadence for engaging with people who follow your brand. Imagine your social media strategy as an actor/brand ambassador entering a networking event.
Say hello, engage in real conversation. Don’t overthink just do. Start simple but do.
Next Topics; Why social media is like a shot of tequila, #trendspotting, Google Glasses for Pets
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