insightxplorer biweekly report_20150601

20150601

ARO / MMX 3 ARO / MMX

IX Survey 17

IX

2015 06 01

ARO / MMX

2015 06 01

comScore201541/4

ARO

2015 06 01

ARO

comScore MMXARO 2015 2015 06 01 4

comScore20154330.6

300-350

3,251

3,4993,547

3,2393,144

3,414

2,992

3,292

3,306

2,400

2,700

3,000

3,300

3,600

3,900

(000)

18,522

23,27721,082

18,946

20,472 20,904

14,933

19,332

18,518

0

5,000

10,000

15,000

20,000

25,000

(000)

81

100 99

9287 87

72

104

93

0

20

40

60

80

100

120

()

163

188

162 155 154

144

115

149

147

0

20

40

60

80

100

120

140

160

180

200

()comScore/

ARO

2015 06 01

/Mobile01Yahoo!msnPChomeTechbang TMobile0165.5 Yahoo! msnYahoo!

comScore MMXARO 2015 4

(000)

(%)

()

Mobile01 Automobile Mobile01 655 4.9 19.8 33 6.1 3.3

Yahoo Taiwan Autos Yahoo! 569 4.2 70.2 41 7.8 9.0

MSN Autos - Taiwan msn 122 0.9 12.0 14 7.8 1.6

Pchome Car PChome Online 111 0.8 6.7 9 5.7 1.2

TECHBANG AutoZone AutoZone 38 0.3 2.4 2 1.4 1.6

ARO

2015 06 01

msn()

PChome OnlinemsnYahoo! 45-54Mobile01AutoZone35-44


146 145 151133

111

50 50 44

64

88

0

100

Mobile01 Yahoo! msn PChome Online AutoZone

All Males All Females

128

186

129115

186

139

231

170

147

0

100

200

Mobile01 Yahoo! msn PChome Online AutoZone

6-14 15-24 25-34 35-44 45-54 55+

Composition Index UV

100

ARO

2015 06 01

Yahoo!

msn


0

200

400

600

800

1,000

1,200

(000)

0

1

2

3

4

5

6

7

8

9

0

10

20

30

40

50

60

70

80

()

0

20

40

60

80

100

120

Mobile01 Yahoo! msnPChome Online AutoZone

Microsoft201410comScore DictionaryMMX201410

ARO

2015 06 01

8891SUMHOT8891


app

(000)

(%)

()

8891.COM.TW 8891 349 2.6 25.3 95 3.7 6.8

SUM.COM.TW SUM - 78 0.6 3.0 9 1.7 1.8

HOTCAR.COM.TW HOT 26 0.2 4.6 4 1.5 3.0

ARO

2015 06 01

88918891HOT35-44SUM45-54


145159

208

169184

115

0

100

200

8891 SUM HOT

6-14 15-24 25-34 35-44 45-54 55+


100

148137 143

4760 53

0

100

8891 SUM HOT


ARO

2015 06 01

8891

SUMHOT


0

50

100

150

200

250

300

350

400

(000)

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

0

5

10

15

20

25

30

35

40

45

()

0

20

40

60

80

100

120

8891 SUM HOT

ARO

2015 06 01

U-CAR U-CAR Go


(000)

(%)

()

U-CAR.COM.TW U-CAR 658 4.9 9.5 16 4.6 2.1

CARNEWS.COM 138 1.0 10.7 18 3.0 3.5

CARSTUFF.COM.TW CarStuff 130 1.0 3.3 3 1.9 1.8

KINGAUTOS.NET 113 0.8 2.2 3 1.8 1.2

ISCAR.TW iSCAR 107 0.8 2.4 2 1.4 1.7

7CAR.TW 7car 103 0.8 2.5 6 1.6 1.6

INCAR.TW 98 0.7 4.7 6 1.1 4.1

AUTONET.COM.TW 83 0.6 1.3 3 1.3 1.0

BUYCARTV.COM Go 56 0.4 10.0 15 4.7 2.1

AUTO-ONLINE.COM.TW AutoOnline 27 0.2 1.8 2 1.2 1.6

ARO

2015 06 01 comScore MMXARO 2015 4

144 142

165182

161174

157176

156

184

52 54

2910

3419

3716

38

8

0

100


179

107

190

122

174168 174

145

183170

204

160 163 160145

103122120

159

251

0

100

200

300

U-CAR CarStuff iSCAR 7car Go AutoOnline

6-14 15-24 25-34 35-44 45-54 55+


100

AutoOnline

35-44U-CARiSCAR7car

ARO

2015 06 01

comScore

ToyotaNissanMercedes-Benz

ToyotaNissanBMWHonda

Mercedes-BenzBMW

comScore Segment Metrix ARO 2015 4

(000)

(%)

()

TOYOTA.COM.TW 154 1.1 5.0 9 1.4 3.6

NISSAN.COM.TW 125 0.9 5.0 9 1.7 2.9

MERCEDES-BENZ.COM.TW 104 0.8 4.8 7 1.9 2.5

MAZDA.COM.TW 88 0.7 1.3 4 1.3 1.0

LUXGEN-MOTOR.COM.TW 73 0.5 1.4 6 1.8 0.8

FORD.COM.TW 66 0.5 3.1 9 1.3 2.5

BMW.COM.TW 61 0.5 1.7 16 1.9 0.9

AUDI.COM.TW 58 0.4 1.2 4 1.3 1.0

MITSUBISHI-MOTORS.COM.TW 54 0.4 0.9 2 1.1 0.8

LEXUS.COM.TW 48 0.4 2.5 3 1.1 2.2

VOLKSWAGEN.TW 44 0.3 1.9 7 1.1 1.7

HONDA-TAIWAN.COM.TW 42 0.3 4.0 10 1.7 2.4

HONDA.TW 38 0.3 0.8 2 1.1 0.8

INFINITI.COM.TW 38 0.3 1.4 4 1.1 1.3

ARO

2015 06 01

Ford

FordToyotaLuxgenHondaNissan55

Mercedes-BenzAudi45-54InfinitiBMWLexusMazda35-44

comScore Segment Metrix ARO 2015 4

126

187

209

151150 151 153

128

191

124

177 178

205

123

182

142

167

116

152136

120

175184165

181

226

142

168

0

100

200

6-14 15-24 25-34 35-44 45-54 55+


100

141 145 146149

134

158149 151 141 134 133

151 145 151

56 50 49 4662

3647 44

55 6263

44 51 44

0

100


comScore 20154330.6(25%)

Mobile01 Yahoo! msnYahoo!

msn()PChome OnlinemsnYahoo! 45-54Mobile01AutoZone35-44

8891 SUMHOT

U-CAR U-CAR Go

ToyotaNissanMercedes-BenzToyotaNissanBMWHondaMercedes-BenzBMW

2015 06 01

ARO

IX

2015 06 01

2015524202,725

IX

2015 06 01

IX

Key FindingsToyota(81.2%)Luxgen(73.0%)Mazda(72.2%)

43.8%(57.5%)(30.7%)90

Toyota Ford Honda

(45.8%)(32.5%) (22.8%)(67.7%)

2015 06 01

IX

2015 06 01

Toyota (81.2%)50Luxgen (73.0%)Mazda (72.2%)

68.9% 70.5% 72.2% 73.0% 81.2%

66.3%

0%

20%

40%

60%

80%

100%

Nissan

Honda

Mazda

Luxgen

Toyota

Base: May 2015

1-10 1- 5 () 6-10()

IX

(FordNissanSuzukiToyota)(MitsubishiHyundaiHondaMazdaLuxgen)

Ford

NissanSuzukiMitsubishiHyundaiMazdaLuxgenHonda

Toyota

2015 06 01

Base: N=2725 May 2015

IX

43.8%45-49515

2015 06 01

(57.5%)(30.7%)

43.8% 56.2%

Base: N=2725 May 2015

57.5% 30.7%

8.6% 3.4%

Base: N=1192 May 2015

IX

70100(37.1%)45-495070(24.7%)20-24

2015 06 01

9013576

90

135

76

57

27

16.2%

24.7%

37.1%

21.9%

50

5070

70100

100

Base: N=1192 May 2015

Base: N=1192 May 2015

IX

2015 06 01

Toyota (44.4%23.4%)Ford (14.7%14.5%)Mazda (7.3%7.0%)Honda (9.5%10.7%)BMW(2.7%6%)Nissan (15.5%5.9%)

44.4%

14.7%

9.5%

7.3%

2.7%

15.5%

2.5%

1.2%

2.9%

11.8%

1.9%

2.0%

1.5%

3.6%

3.3%

23.4%

14.5%

10.7%

7.0%

6.0%

5.9%

5.7%

5.5%

4.4%

3.9%

1.9%

1.3%

1.1%

0.8%

0.1%

0% 10% 20% 30% 40% 50%

Toyota

Ford

Honda

Mazda

BMW

Nissan

Audi

Luxgen

Lexus

Mitsubishi

Hyundai

Volkswagen

Volvo

M-Benz

Suzuki

Base: N=1192 May 2015

IX

2015 06 01

24.5%

26.8%

30.7%

48.5%

49.1%

59.8%

49.3%

50.9%

46.9%

39.7%

40.8%

32.8%

19.4%

17.3%

15.5%

8.4%

7.1%

5.4%

6.5%

4.7%

5.8%

3.2%

2.6%

1.9%

Base: N=1192 May 2015

IX

(45.8%)2950(32.5%)40-44(22.8%)35-39

2015 06 01

(67.7%)(31.1%)45-49(26.3%)35-39

45.8%

32.5% 22.8%

13.3%

6.9%

6.2% 5.1%

3.9%

1.1%

0% 10% 20% 30% 40% 50%

Sedan

RV

SUV

Coupes

Wagons

Hatchback

Van

Sports Car

Base: N=1192 May 2015

67.7%

31.1%

26.3%

18.1%

17.3%

17.0%

10.3%

0% 20% 40% 60% 80%

Base: N=1192 May 2015

56.2%

50.4%

44.0%

37.9%

33.4%

26.0%

24.5%

14.2%

4.9%

0% 20% 40% 60%

DM

Base: N=1192 May 2015

IX

(56.2%)(50.4%)50(44.0%)25-2935-39

2015 06 01

(52.3%)(49.2%)(47.2%)(46.8%)

52.3%

49.2%

47.2%

46.8%

32.2%

17.6%

16.4%

13.3%

10.7%

0% 20% 40% 60%

Facebook

BBSPTT

Email

Base: N=670 May 2015

IX

Toyota

Ford

MazdaLuxgen

43.8%

90

2015 06 01

Toyota Luxgen Mazda Toyota Nissan Ford Toyota Ford Honda

Toyota -

Nissan -

Ford - -

Mitsubishi

Suzuki Hyundai

Honda -

Mazda

Luxgen

Luxgen Mazda

Suzuki Mitsubishi

Hyundai Mitsubishi

IX

2015 06 01

(IX Survey)

CyberPanel 20

2015/05/022015/05/04

N=2,72595%,1.88%201504

1335 49.0%

1390 51.0%

20-29 418 15.3%

30-39 622 22.8%

40-49 638 23.4%

50 1047 38.4%

1227 45.0% 702 25.8% 795 29.2%

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insightxplorer biweekly report_20150601

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