insightxplorer biweekly report_20150930
Post on 08-Dec-2015
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DESCRIPTION
ARO / MMX 觀察 –遊戲類別使用概況市調解析 –行動遊戲App篇TRANSCRIPT
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20150930
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ARO / MMX 3 ARO / MMX
IX Survey 10 App
IX
2015 09 30
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ARO / MMX
2015 09 30
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Candy Crush
ARO
2015 09 30
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ARO
comScore Multi-Platform ReportARO 2015 2015 09 30 7
comScore Media Metrix Multi-PlatformMulti-PlatformMedia Metrix (PC6)Video Metrix (PC6) Mobile Metrix (Mobile Web + Mobile App18)
comScoreAppcomScore SDK
comScore Multi-Platform Report2015715930.662.3%186198
%
62.3 %
3.1 198
NO.8 NO.15 NO.8 NO.(28) 2,760 Base: 1,493.2 34.1
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ARO
2015 09 30 comScore Multi-Platform ReportARO 2015 7
comScore Multi-Platform2015756.3%43.7%15-2415-24(278)6-14(233)45-54(294)35-44(239) 15-2429245-54224
11.1 14.8 10.6
13.7 8.8 10.5 5.9
7.1 2.7
4.6
0
10
20
30
40
50
60
Females Males
% Composition UV
6-14 15-24 25-34 35-44 45-54 55+
20157
233
126
278
158 209
98
230 239
99
294
185 142
0 50
100 150 200 250 300 350
Males Females
Average Views per Visitor
232
78
292
183 221
107
188 187
102
224
97 121
0 50
100 150 200 250 300 350
Males Females
Average Minutes per Visitor
6-14 15-24 25-34 35-44 45-54 55+
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ARO
2015 09 30 comScore Multi-Platform ReportARO 2015 7
20157
: : beanfun! League
of Legends : beanfun! Garena
: : LoL GarenaTWITCH : i-gamerYahoo
: : GarenaLoL : i-gamer
Yahoo
20157Top10
192
120
116
116
109
59
50
58
36
125
138
148
147
147
133
117
146
99
138
140
144
150
135
104
122
150
81
beanfun!
LoL
Garena
TWITCH.TV
Yahoo
i-gamer
107
49
36
37
35
27
33
19
34
74
59
49
50
50
65
82
51
101
45
42
35
27
49
94
68
26
128
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ARO
2015 09 30 comScore Segment MetrixARO 2015 7
comScore Segment Metrix20157(Composition Index UV)1001006-1425-34&15-2435-44Yahoo45Dailymotion
0
100
200
300
[P](U) DAILYMOTION
.COM
[P]
[P](u) & PPS
[P](u) &
[S](U) Yahoo
6-14 yrs old
0
100
200
[P](U) DAILYMOTION
.COM
[P]
[P](u) & PPS
[P](u) &
[S](U) Yahoo
15-24 yrs old
0
100
200
300
[P](U) DAILYMOTION
.COM
[P]
[P](u) & PPS
[P](u) &
[S](U) Yahoo
25-34 yrs old
0
100
200
[P](U) DAILYMOTION
.COM
[P]
[P](u) & PPS
[P](u) &
[S](U) Yahoo
35-44 yrs old
0
100
200
[P](U) DAILYMOTION
.COM
[P]
[P](u) & PPS
[P](u) &
[S](U) Yahoo
45+ yrs old
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comScore Multi-Platform Report2015715930.6186198
MP Report2015756.3%43.7%15-2415-246-1445-5435-4415-2445-54
20157beanfun! League of Legends
comScore Segment Metrix20157
(Composition Index UV)6-1425-34&15-2435-44Yahoo45Dailymotion
2015 09 30
ARO
-
IX App
2015 09 30
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AppAppApp 2015946App2,221
IX
2015 09 30
-
IX
App
Key FindingsAppAppApp
App
89//;3App167(37) 181(57)
Candy Crush SagaApp
App/App
2015 09 30
-
App
IX
App
2015 09 30
App App
App(-4.6%)
80.5%
19.5%
83.0%
17.0%
0% 30% 60% 90%
App
App
App
2015
2014
Base 2015/ N=2062 2014/ N=2130
92.1%
27.4%
91.1%
32.0%
0% 25% 50% 75% 100%
App
App
App
2015
2014
Base 2015/App N=1660 2014/App N=1768
App(-2.5%)App40
-
App(/)
IX
App
AppApp5.03App4.666(+0.25)3.8%9.1%
2015 09 30
40.9% 31.8% 48.1% 44.3%
22.8% 30.7%
24.1% 23.7%
30.1% 26.0% 20.1% 22.2%
6.1% 11.5% 7.7% 9.8%
2015 2014 2015 2014
App(/)
1
1-3
4-6
MEAN 4.78 5.03 4.41 4.66+0.25 +0.25
-
App(/)
IX
App
AppApp30.272411App38.17
2015 09 30
5.3% 4.1% 3.5% 5.7% 4.5% 8.5% 9.0% 10.8%
19.5% 15.5% 20.6% 25.4%
33.6% 32.0% 37.7%
32.6%
19.0% 26.5% 18.4% 14.4%
18.1% 13.5% 10.9% 11.3%
2015 2014 2015 2014
App(/)
61
31-60
11-30
6-10
3-5
3
MEAN 29.95 30.27 37.29 38.17
-
App
IX
App
App8912App19
2015 09 30
29.7% 19.4%
31.9%
29.6%
32.4%
8.7%
38.0%
15.6%
0%
10%
20%
30%
40%
50%
5 4 3 2 1 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6
App
2014
2015
2014
2015
-
App/
IX
App
2015 09 30
App//(+6.4%)(+5.5%)
46.7%
44.0%
39.2%
37.3%
29.7%
24.2%
45.5%
43.6%
33.7%
30.9%
29.7%
19.8%
0% 10% 20% 30% 40% 50%
App/
2015
2014
Base 2015App N=1529 2014App N=1611
45.8%
43.4%
32.2%
28.7%
17.9%
17.5%
44.3%
33.5%
29.4%
24.6%
14.4%
15.4%
0% 10% 20% 30% 40% 50%
App/
2015
2014
Base 2015App N=455 2014App N=566
/App//10%
-
2015App Top 5
IX
App
AppCandy Crush Saga(17.7%)AppApp(6.9%)
2015 09 30
App
9.7%7.1%
2015App Top 5
1 Candy Crush Saga 17.7%
2 6.9%
3 LINE 3.7%
4 2.9%
5 LINE 2.3%
Base 2015App N=1529
53.7%
50.6%
32.1%
30.0%
22.6%
21.1%
63.4%
43.5%
27.9%
25.8%
20.1%
22.4%
0% 20% 40% 60% 80%
/
App
2015
2014
Base 2015App N=1529 2014App N=1611
-
2015App TOP5
IX
App
2015 09 30
AppCandy Crush Saga(22.0%)(3.9%)(3.1%) Angry Birds(3.1%)
App
App
48.2%
47.7%
33.1%
29.8%
21.8%
42.3%
50.8%
31.7%
25.9%
22.3%
0% 20% 40% 60%
/
App
2015
2014
Base 2015App N=455 2014App N=566
1 Candy Crush Saga 22.0%
2 3.9%
3 3.1%
4 Angry Birds 3.1%
5 9 2.5%
2015App Top5
Base 2015App N=455
-
App
IX
App
2015 09 30
AppApp9.75App10.99
17.8% 22.0% 23.2% 22.6%
14.5% 17.2% 14.2% 17.1%
14.3% 12.4% 15.1% 12.6%
18.3% 16.8% 16.8% 18.7%
18.5% 24.2% 17.0% 21.5%
16.6% 7.5% 13.7% 7.6%
2015 2014 2015 2014
App
2
1-2
6-1
3-6
1-3
1
MEAN 9.12 9.75 9.53 10.99+0.63 +1.46
-
2015App TOP5
IX
App
2015 09 30
AppCandy Crush Saga(21.0%) (9.1%)LINE (3.5%)
App
46.1%
2015App Top5
1 Candy Crush Saga 21.0%
2 9.1%
3 LINE 3.5%
4 LINE 2.8%
5 2.3%
Base 2015App N=1529
56.8%
44.8%
27.2%
24.4%
24.4%
20.6%
10.7%
44.6%
24.1%
25.5%
22.2%
8.3%
0% 20% 40% 60%
/
App
2015
2014
Base 2015App N=1529 2014App N=1611
-
2015App TOP5
IX
App
2015 09 30
AppCandy Crush Saga(23.7%)(4.4%)Angry Birds(4.0%)
App
39%
50.8%
41.7%
30.4%
29.8%
21.4%
21.0%
11.8%
40.7%
24.7%
30.2%
8.9%
24.8%
0% 20% 40% 60%
/
App
2015
2014
Base 2015App N=455 2014App N=566
1 Candy Crush Saga 23.7%
2 4.4%
3 Angry Birds 4.0%
4 2.3%
5 2.1%
2015App Top5
Base 2015App N=455
-
App
IX
App
2015 09 30
AppAppApp3(83.6%)App
76.7% 71.3% 83.6% 79.9%
18.7% 18.9%
14.0% 16.1% 4.6% 9.9% 2.4% 4.0%
2015 2014 2015 2014
App
7
4-6
3
MEAN 2.76 2.60 3.36 2.90-0.16 -0.46
-
App
IX
App
2015 09 30
App
App35
App
48.3%
24.2%
23.4%
20.1%
19.5%
18.3%
16.7%
51.2%
19.5%
20.8%
18.9%
15.5%
18.3%
14.8%
0% 20% 40% 60%
App
2015
2014
Base 2015App N=1529 2014App N=1611
53.5%
24.8%
23.6%
22.0%
20.7%
19.2%
18.2%
52.8%
18.2%
16.4%
12.4%
17.1%
17.5%
17.9%
0% 20% 40% 60%
App
2015
2014
Base 2015App N=455 2014App N=566
-
App
IX
App
2015 09 30
App
(-7.8%)
/
App
44.3%
29.8%
20.8%
18.3%
17.4%
17.0%
16.9%
52.2%
26.5%
18.2%
14.7%
12.8%
12.4%
21.2%
0% 20% 40% 60%
/
//
App
2015
2014
Base 2015App N=1529 2014App N=1611
43.4%
31.8%
25.3%
18.6%
17.7%
16.6%
16.0%
45.5%
25.3%
19.0%
18.8%
18.7%
8.6%
17.1%
0% 10% 20% 30% 40% 50%
/
//
App
2015
2014
Base 2015App N=455 2014App N=566
-
App
IX
App
2015 09 30
App
App(+7.2%)App
AppApp37.44App56.71301App
16.5% 26.6% 23.7% 21.7%
9.1%
24.7% 15.0% 20.2% 18.3%
10.1%
10.3% 15.1%
23.3%
15.9% 22.3%
22.9% 12.1%
12.2% 9.0%
9.8% 20.7%
10.5% 19.8% 10.3%
2015 2014 2015 2014
App
301 201-300 91-200 61-90 31-60 30
21.0% 20.9% 21.6% 14.4%
79.0% 79.1% 78.4% 85.6%
2015 2014 2015 2014
App
MEAN 129.26 166.70 124.43 181.14+37.44 +56.71
-
App
IX
App
2015 09 30
App/
(6.8%)
App/
42.2%
39.1%
24.9%
19.0%
18.3%
17.8%
38.9%
44.9%
20.1%
12.2%
16.4%
17.1%
0% 10% 20% 30% 40% 50%
/
App
2015
2014
Base 2015App N=1529 2014App N=1611
41.8%
37.7%
22.8%
21.9%
21.9%
21.6%
21.2%
41.7%
38.4%
18.1%
17.9%
17.7%
16.2%
19.7%
0% 10% 20% 30% 40% 50%
/
App
App
2015
2014
Base 2015App N=455 2014App N=566
-
IX
App
App
App
AppApp
/
Candy Crush SagaApp
2015 09 30
App App
2015 2014 2015 2014
App 92.1% 91.1% +1.0% 27.4% 32.0% -4.6%
App(/) 5.03 4.78 +0.25 4.66 4.41 +0.25
App(/) 30.27 29.95 +0.32 38.17 37.29 +0.88
(/) 9.75 9.12 +0.63 10.99 9.53 +1.46
App() 2.60 2.76 -0.16 2.90 3.36 -0.46
21.6% 14.4% +7.2% 21.0% 20.9% +0.1%
() 166.70 129.26 +37.44 181.14 124.43 +56.71
-
IX
App
2015 09 30
(IX Survey)
CyberPanel
2015/09/042015/09/06
N=2,49095%,2.08%201508
1117 50.3%
1104 49.7%
19 340 15.3% 20-24 217 9.8% 25-29 209 9.4% 30-34 253 11.4% 35-39 261 11.7% 40 942 42.4%
1072 48.3%
562 25.3%
588 26.5%