insightxplorer biweekly report_20150817

20150817

2015 08 17

2015 08 17

2015 717192,757comScore MMXPCcomScore MMX Multi-PlatformTotal Digital Population

2015 08 17

Key Findings

3.3% 43.3% 44.4%

20156191.414.2%9.7 15 3

Top7 BabyHome(U)

46 25-34 29.1%35-44 27.2%

Top7 (U) 7Top7 18-24BabyHome8.8%25-3437.8%35-4431.8%45BabyHome13.3%

2015 08 17

Key Findings

(75.2%)(48.2%)(47.4%)

2,891(48.4%) (43.5%)(36.8%)

(53.7%)

(40%)/(39.1%)

(79.3%)(69.5%)

2015 08 17

Key Findings()

Top3 // (u) MASAABC(U) MSN TraNewsDigwow 17Life

2015 08 17 comScore MMXARO 2014 7

comScore MMX PC (Family & Youth - Family & Parenting) 15% 2015 6 9.7 7 43.3% 2015 6 - 15.2 7 44.4%

13.8 14.2

0.0

5.0

10.0

15.0

20.0

% Reach

5.5

9.7 8.4

15.2

0.0

5.0

10.0

15.0

20.0

Average Minutes per Visitor Average Pages per Visitor

YoY %Change

+44.4% +43.3%

+3.3%

%Reach Avg. Minutes

Per Visitors

Avg. Pages

Per Visitors

2015 6


2015 6 191.4 PC 14.2%

BabyHome 104.3 (U)

39 17.4

*

Top7

Total Unique Visitors

(000)

% Reach

Average Minutes

per Visitor

Average Pages

per Visitor

Average Visits per

Visitor

1,914 14.2 9.7 15 3.0

BabyHome 1,043 7.8 9.5 12 2.3

(U) 390 2.9 5.8 10 2.0

174 1.3 1.9 4 1.4

81 0.6 3.9 3 1.5

79 0.6 24.1 18 5.1

69 0.5 1.5 2 1.9

34 0.2 3.4 12 1.5

* Mamaclub comScore

2015 08 17

(%Composition Unique Visitors) 4625-34 29.1%35-44 27.2%25-44 18-24 45 13.3% 18.7%

*icon source: www.iconfinder.com

* 1%

59.8%

18-24 25-34 35-44 45+ FEMALES

MALES 40.2%

comScore MMXARO 2015 6

2015 08 17

Top7 (U)7 18-24 45 BabyHome25-34 35-44 (U)

*icon source: www.iconfinder.com


BabyHome 63.7%

(U) 72.8%

71.8%

54.9%

59.1%

65.5%

67.7%

* 5%

18-24 25-34 35-44 45+ FEMALES :

2015 08 17

(38.2%)(31.7%)(28.3%)

38.2% 31.7%

28.3% 25.0%

19.9% 19.2%

15.6% 13.8%

13.0% 12.5%

0% 10% 20% 30% 40%

/

/ /

/ / /

/ /

/

Base: N=1637 July 2015

2015 08 17

(43.8%)(43.2%)(3-18)()(31.1%)

43.8% 43.2%

31.1% 23.0%

16.9% 16.6%

14.5% 12.4% 12.2%

11.6%

0% 10% 20% 30% 40% 50%

/

()

/ /

/

/ /


2015 08 17

(44.3%)(36.6%)

44.3%

36.6% 29.4%

27.7%

23.5% 22.7%

22.3%

19.5%

0% 10% 20% 30% 40% 50%

/

/

/

/

/

/


2015 08 17

(79.3%)(69.5%)

51.5%

52.2%

52.2%

69.5%

79.3%

48.5%

47.8%

47.8%

30.5%

20.7%


2015 08 17

comScore Cross Visiting // 47.5 (U) iPeen Index *(u)

Media / Measures Family & Parenting

Shared Audience (000) % Vertical % Horizontal Index

Total Internet 1,914 100.0 14.2 100 143 7.5 58.7 412 (u) 151 7.9 51.4 361 MASAABC 22 1.1 51.0 358 (U) OpenRice 82 4.3 48.1 337 EZTABLE 69 3.6 47.2 331 (U) 303 15.8 43.7 307 FonFood 157 8.2 39.0 274 (U) 64 3.3 34.4 242 (U) TVBS 26 1.3 30.3 213 (U) iPeen 475 24.8 24.0 169 * Index %Horizontal %Horizontal 58.7% 14.2% 4.12



Top10 (Travel - Information)58.9(U) TripAdvisor Index (U) MSN 405TraNews



Total Internet 1,914 100.0 14.2 100 (U) MSN 48 2.5 57.8 405 130 6.8 40.2 282 TraNews 140 7.3 38.1 268 (U) TripAdvisor 589 30.8 36.4 256 385 20.1 35.5 249 (U) ETtoday 290 15.1 35.4 249 49 2.6 34.7 244 168 8.8 31.9 224 yoyonet 28 1.4 31.8 223 (U) Yahoo! 392 20.5 20.3 142


Top10 (Services - Coupons) 27.7 (U) GOMAJI Index Digwow 17Life



Total Internet 1,914 100.0 14.2 100 Digwow 63 3.3 51.5 362 17Life 261 13.6 38.3 269 128 6.7 37.6 264 18 0.9 36.3 254 GROUPON 73 3.8 35.9 252 Ihergo 55 2.9 35.1 247 (U) GOMAJI 277 14.5 34.5 242 (U) Yahoo 174 9.1 32.9 231 55 2.9 21.6 152 123 14 0.7 21.0 148

2015 08 17

2010Smart500

75.2% 48.2%

47.4% 29.4%

25.9% 22.4% 21.2%

14.1% 14.0% 13.9%

10.7%

0% 20% 40% 60% 80%

//

/ /

// / /


2015 08 17

(75.2%)(3-18)(18)(48.2%)(3)(47.4%)(3-18)

(3)

(3-18)

(18)

// 75.2% 33.9% 84.7% 85.2%

48.2% 58.0% 43.5% 47.7%

/ 47.4% 42.0% 52.5% 45.7%

/ 29.4% 29.7% 22.7% 34.4%

25.9% 43.2% 22.7% 21.3%


2015 08 17

18.3%

45.9%

24.7%

11.1%

5,001

3,001~5,000

1,001~3,000

1,000

Base:// N=1413 July 2015

39.0%

43.5%

17.5%

70% 40%~60% 30%

Base:// N=475 July 2015

2,891

44.2%

2,8913,000(64.2%)1,001~3,000(45.9%)

44.2%40%~60%43.5%30%39%

2015 08 17

(48.4%)(43.5%)25-39(36.8%)

(53.7%)(3-18)(44.7%)(44.1%)

48.4%

43.5%

36.8%

34.1%

34.1%

31.2%

29.3%

24.5%

0% 10% 20% 30% 40% 50%


53.7%

44.7%

44.1%

37.7%

35.0%

24.2%

0% 20% 40% 60%

FB

Base:// N=475 July 2015

2015 08 17

(54.5%)35-39(53.7%)(49.1%)

(58.1%)30-39(47.8%)(45.8%)

54.5%

53.7% 49.1%

45.8%

40.1% 27.5%

26.2% 14.5%

0% 20% 40% 60%

/

Base:// N=475 July 2015

58.1%

47.8% 45.8%

41.4%

34.7% 32.9%

31.4% 29.1%

0% 20% 40% 60%

// /

/ /

/ //

Base:// N=475 July 2015

2015 08 17

(48.1%)(40%)(3-18)/(39.1%)

48.1%

40.0% 39.1%

38.3%

34.3% 32.1%

30.2%

26.1%

0% 10% 20% 30% 40% 50%

//

/

/

//

Base:// N=475 July 2015

2015 08 17

comScore MMX Multi-Platform Desktop 6 PC Mobile 18 mobile web mobile app Total Digital Population Desktop Mobile mobile comScore appcomScore SDK comScore mobile Total Digital Population

Media

Total Unique Visitors/Viewers (000) Total Visits (000) Total Minutes (MM)

Total Digital Population Desktop Mobile



(U) 2,526 487 2,125 9,734 1,203 8,531 18,099 2,305 15,794

(U) 1,283 390 956 2,864 773 2,091 6,385 2,278 4,107

BabyHome 1,043 1,043 N/A 2,424 2,424 N/A 9,868 9,868 N/A

174 174 N/A 251 251 N/A 330 330 N/A

81 81 N/A 121 121 N/A 316 316 N/A

79 79 N/A 403 403 N/A 1,892 1,892 N/A

69 69 N/A 131 131 N/A 106 106 N/A

34 34 N/A 51 51 N/A 115 115 N/A

comScore Multi-Platform ReportARO 2015 6

2015 08 17

(3-18)(18)(3)2,891

()

2015 08 17

comScore 15% 40% 25-44 25-34 3

Cross Visiting

2015 08 17

1369 49.7%

1387 50.3%

19 351 12.7% 20-24 207 7.5% 25-29 204 7.4% 30-34 249 9.0% 35-39 258 9.3% 40 1488 54.0%

1247 45.2%

727 26.4%

782 28.4%

(IX Survey)

CyberPanel

2015/07/172015/07/19

N=2,75795%,1.87%201506

2015 08 17

comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

Methodology

Global PERSON Measurement

Global MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

Media Metrix

* comScore(UDM)unified(U)(u)

/

*Index 100 100

m [email protected]

insightxplorer biweekly report_20150817

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