insightxplorer biweekly report_20140715

20140715

3

IX Survey

31 IX

2014 07 15

2014 07 15

2014 07 15

1960

/

201461923

1,990comScore Media Metrix / Segment Metrix

2014 07 15

Key Findings 201451083.890.3%

44.59

50.41

411.4465.1

5966.8

/

/

15-24

/641/315-34

1115-343

2014 07 15

Key Findings

15-24/ 15-3415-34

/15-34

15-34

Segment Metrix10

/

2014 07 15

Key Findings 6.27(

6.13)

///

Facebook(99.3%)

()

//

Plurk()Twitter()

()()

PIXNET(49.9%)

/()/()

2014 07 15

Key Findings /Mobile01

(49.7%)Ptt

(38.9%)Yahoo+(38.8%)

LINE(94.8%)

/

2014 07 15

comScore Media MetrixAudience Duplication()

/2014515

PC*1083.890.3%

44.5950.41411.4

465.1

() 10,838

() 4,459

() 5,041

() 411.4

() 465.1

%

=90.3%

%

=25.8%

%

=19.5%

comScore Media Metrix

LINEWeChat

comScore Media MetrixARO 2014 5

2014 07 15

()966.85

964.7%

/634.8393.2

/


/

() %

()

()

11,998 100.0 6,409 29.4

9,668 80.6 2,960 15.2

9,647 80.4 1,612 2.7

/ 6,348 52.9 1,143 5.5

3,932 32.8 1,085 26.9

35.5 34.8 34.9

33.1 33.1

34.4

33.3 33.4

31.3 31.3

29.0

30.0

31.0

32.0

33.0

34.0

35.0

36.0

2014 07 15

Demographic Profile

15-24

/

/641/315-

34

34


12.0 13.2 13.0 13.3 16.0

13.5 13.4 13.7 13.1 15.2

11.5 10.8 10.8 8.3 9.9

7.8 7.4 7.1 5.4

6.6 4.0 3.8 3.9 2.6

3.1

0.0

10.0

20.0

30.0

40.0

50.0

60.0

55+

45-54

35-44

25-34

15-24 12.4 13.8 13.4 17.3 15.2

13.8 14.1 14.4 17.7

14.9

11.9 11.3 11.3

11.6 9.6

8.8 8.3 8.5

7.6

7.1 4.3 3.7 3.9

3.0

2.5

0.0

10.0

20.0

30.0

40.0

50.0

60.0

55+

45-54

35-44

25-34

15-24

51.3 57.2

49.2 51.3 51.4 48.7 42.8

50.8 48.7 48.6

(% Composition Unique Visitors) (% Composition Unique Visitors)

2014 07 15

comScore

100100

/

15-24

15-34

15-44

/

15-24

25-4415-2445-54


143

122

109

147 102

116

0 50 100 150 200

15-24

25-34

35-44

45-54

55+

110

108

111

134

102

113

0 50 100 150 200

/

140

157 162

156

112

0 50 100 150 200

(Composition Index PV)

15-24

25-34

35-44

45-54

55+

111

108

139

122

102

104

128

107

0 50 100 150 200

/

(Composition Index UV)

2014 07 15

10comScore Segment Metrix

100

/


229 224 198 186

125 123 120 116 96 89

363 345

101

279

163 155 131 110

140

234

/

124 123 105 90 107 88 94 95 89

64

150 153 120 122

144 117

200 247

2014 07 15

/

/

/

2014 07 15

(/)

6.27

6.13/4.79

4.523.92

7(76.8%70.4%)

7/

(32.6% ,30.1%)

7(18.4%)

2014 07 15

7

12-2

6-11

19

8-9

11

810

2014 07 15

(44.1%)

/

(53%62.6%)

(53.2%)

(52.3%)

6.8%

(25.7%)

2014 07 15

TOP 3

(58.3%)

/(37.9%)

///

(44.2%)

/

/

(37.8%)/

(33.3%)

(62.1%)

2014 07 15

TOP 3

/(57.8%

55.5%35.9%)

/

(19%)

/

/

/

3C/(42.4%)

(25.7%)

2014 07 15

/

59.3%

(44.5%)

(37.7%)

(36%)

2014 07 15

99.3%Facebook

Google+(47.9%)

() (43.7%)

(42.9%)//

(40.2%)

29

/

/

2014 07 15

Plurk()(60.1%)

Twitter()(58.1%)

(54.6%)

Plurk()20-29

Twitter()

19

()(38.5%)

()(37.1%)

(32.4%)

2014 07 15

PIXNET(49.9%)

Xuite(32.8%)

Yam - (27.8%)

PIXNET

20-39

XuiteYam -

40

/()(44.3%)/

()(34.5%)

(23.6%)

2014 07 15

/

/

Mobile0149.7%

Ptt(38.9%)Yahoo

+(38.8%)(34.9%)

Mobile01

30-39

Ptt20-34

Yahoo+

40

2014 07 15

LINE

94.8%Facebook Messenger(45.4%)

Skype(41.1%)

Facebook Messenger19

Skype

(80.9%)(53.7%)

/(41%)

2014 07 15

Media Metrix201459

8

/

Segment Metrix

/

2014 07 15

Facebook99.3%

/

LINE94.8%

App

2014 07 15

/

(/) 6.13 4.52 3.92 4.79 6.27

/

/

//

///

///

/

//

/ /

//

//

/ / //

/ / /

/ //

3C/ /

/ //

Facebook Google+

Plurk() Twitter()

PIXNET Xuite Yam -

Mobile01 Ptt Yahoo+

LINE Facebook Messenger Skype

()

//

()

()

/()

/()

/

2014 07 15

998 50.2%

992 49.8%

19 359 18.1%

20-24 210 10.5%

25-29 214 10.8%

30-34 249 12.5%

35-39 250 12.6%

40 708 35.6%

918 46.1%

495 24.9%

577 29%

(IX Survey)

CyberPanel 12

2014/06/192014/06/23

N=1,990

95%,2.2%20145

2014 07 15

comScoreUnified Digital MeasurementTM4

IAB

International Spiders and Bots List

Methodology

Global

PERSON Measurement

Global

MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

Media Metrix

* comScore(UDM)unified(U)(u)

/

(Social Networking)(Blog)/

(Discussion/Chat)(Instant Messenger)

FacebookPlurkTwitter

yam

/

SkypeLine

IX

2014 07 15

20GMO ResearchASIA Cloud Panel

2014529523528520

527

IX

2014 07 15

IX

Key Findings

(81.5%)/

///

/

1(49.5%)

(123%)

1,171

839809

651

(73.7%55.7%)

(56.8%47.4%)

2014 07 15

IX

(81.5%)

80.5%

///

/(74.1%)

/(63.8%)

2014 07 15

IX

(1

49.5%)

(1

43.4%41.8%)

(123%)

2014 07 15

()

IX

1,171

839

809

651

2014 07 15

IX

(73.7%

55.7%)

(56.8%47.4%)

(37.8%)

2014 07 15

IX

2014 07 15

IX

2014 07 15

(ASIA Cloud Panel)

GMO ResearchASIA Cloud Panel 20

2014/05/022014/05/09

N=523 N=528 N=520 N=527

(02) 3322-2882 c

m [email protected]

insightxplorer biweekly report_20140715

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